Carvana Reunites with Kristen Bell and Dax Shepard in National Ad Featuring Carvana Value Tracker
Carvana (NYSE: CVNA) has announced a new advertising campaign featuring actors Kristen Bell and Dax Shepard promoting their Value Tracker tool. The campaign, created by Carvana's in-house creative team, showcases the company's digital tool that allows customers to track their vehicle's value over time. Value Tracker provides free appraisals and enables users to monitor price changes, with options to sell or trade-in at any time. The campaign will be distributed across digital and broadcast platforms in the coming weeks.
Carvana (NYSE: CVNA) ha annunciato una nuova campagna pubblicitaria con gli attori Kristen Bell e Dax Shepard che promuovono il loro strumento Value Tracker. La campagna, ideata dal team creativo interno di Carvana, mette in evidenza questo strumento digitale che consente ai clienti di monitorare il valore del loro veicolo nel tempo. Value Tracker offre valutazioni gratuite e permette agli utenti di tenere d'occhio le variazioni di prezzo, con l'opzione di vendere o effettuare un trade-in in qualsiasi momento. La campagna verrà distribuita attraverso piattaforme digitali e broadcast nelle prossime settimane.
Carvana (NYSE: CVNA) ha anunciado una nueva campaña publicitaria con los actores Kristen Bell y Dax Shepard promoviendo su herramienta Value Tracker. La campaña, creada por el equipo creativo interno de Carvana, muestra esta herramienta digital que permite a los clientes rastrear el valor de su vehículo a lo largo del tiempo. Value Tracker proporciona tasaciones gratuitas y permite a los usuarios monitorear los cambios de precio, con opciones para vender o intercambiar en cualquier momento. La campaña se distribuirá a través de plataformas digitales y de transmisión en las próximas semanas.
Carvana (NYSE: CVNA)는 배우 크리스틴 벨과 다크 쉐퍼드가 그들의 가치 추적기 도구를 홍보하는 새로운 광고 캠페인을 발표했습니다. Carvana의 내부 창작 팀이 만든 이 캠페인은 고객이 차량의 가치를 시간에 따라 추적할 수 있는 디지털 도구를 선보입니다. 가치 추적기는 무료 평가를 제공하고 사용자가 가격 변동을 모니터링할 수 있도록 하며, 언제든지 판매하거나 교환할 수 있는 옵션을 제공합니다. 이 캠페인은 향후 몇 주 동안 디지털 및 방송 플랫폼을 통해 배포될 예정입니다.
Carvana (NYSE: CVNA) a annoncé une nouvelle campagne publicitaire mettant en vedette les acteurs Kristen Bell et Dax Shepard promouvant leur outil Value Tracker. La campagne, créée par l'équipe créative interne de Carvana, met en avant cet outil numérique qui permet aux clients de suivre la valeur de leur véhicule au fil du temps. Value Tracker fournit des évaluations gratuites et permet aux utilisateurs de surveiller les fluctuations de prix, avec des options de vente ou d'échange à tout moment. La campagne sera diffusée sur des plateformes numériques et de diffusion dans les semaines à venir.
Carvana (NYSE: CVNA) hat eine neue Werbekampagne angekündigt, in der die Schauspieler Kristen Bell und Dax Shepard ihr Value Tracker-Tool bewerben. Die Kampagne, die vom internen Kreativteam von Carvana erstellt wurde, präsentiert das digitale Tool des Unternehmens, mit dem Kunden den Wert ihres Fahrzeugs über die Zeit verfolgen können. Value Tracker bietet kostenlose Bewertungen und ermöglicht es Nutzern, Preisänderungen zu überwachen, mit Möglichkeiten zum Verkauf oder Tausch zu jeder Zeit. Die Kampagne wird in den kommenden Wochen über digitale und Rundfunkplattformen verbreitet.
- Partnership with high-profile celebrities potentially increasing brand visibility
- Launch of new Value Tracker tool expanding customer engagement capabilities
- Enhancement of digital service offerings strengthening competitive position
- None.
Insights
This celebrity marketing partnership, while high-profile, represents a routine marketing initiative that's unlikely to materially impact Carvana's financial performance or stock value. While the Value Tracker tool mentioned could potentially drive some customer engagement, there are no metrics, revenue projections, or significant business developments announced that would warrant investor attention.
The continuation of an existing celebrity partnership and launch of a marketing campaign falls into standard operational activities. Without specific data on campaign costs, expected ROI, or measurable business impact, this news doesn't constitute a material development for investors to consider in their investment decisions.
Hollywood’s Favorite Couple Brings Humor and Heart to Carvana’s New Campaign
Kristen Bell and Dax Shepard Star in Carvana's New Value Tracker Commercial (Photo: Business Wire)
“We are incredibly excited to reunite with Kristen and Dax, who resonate so well with our audience,” said Ryan Keeton, Carvana co-founder and Chief Brand Officer. “Their signature blend of wit and authenticity brings Carvana's Value Tracker to life, showcasing the fun and engaging experience we strive to deliver.”
The campaign, which was created by Carvana's in-house creative team, features Bell and Shepard's sense of humor as they navigate the process of using Carvana’s Value Tracker tool to assess their vehicle collection. With just a few clicks, they are up and running, tracking their cars’ values before deciding the time is right to sell to Carvana, the fastest growing online used automotive retailer. The campaign will be rolled out across several platforms, including digital and broadcast in the coming weeks.
Whether they are considering selling a car or are just curious about its current worth, Carvana Value Tracker offers customers free, fast and actionable insight. After the initial appraisal, customers can choose to sell or trade-in at any time, but they can also choose to simply keep tracking, taking advantage of the transparency and peace of mind that comes with understanding how their vehicle value changes. By offering innovative digital tools like Value Tracker, Carvana empowers customers to make informed decisions on their own terms, changing the way people buy and sell cars.
About Carvana
Carvana’s mission is to change the way people buy and sell cars. Over the past decade, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can choose from tens of thousands of vehicles, get financing, trade-in, and complete a purchase entirely online with the convenience of home delivery or local pick up in over 300 U.S. markets. Carvana’s vertically integrated platform is powered by its passionate team, unique national infrastructure, and purpose-built technology. Carvana is a Fortune 500 company and is proud to be recognized by Forbes as one of America’s Best Employers.
For more information, please visit www.carvana.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241028444516/en/
Carvana Communications
press@carvana.com
Source: Carvana
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