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Carvana Partners With Racing Legend Jimmie Johnson to Bring One Lucky Fan to the 600-Mile Race in Charlotte, NC
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Carvana announced a new sweepstakes in collaboration with LEGACY MOTOR CLUB for a chance to win a VIP experience to meet racing legend Jimmie Johnson during the Memorial Day weekend in Charlotte, North Carolina. The contest runs from April 26 to May 8, 2023. The grand prize includes round-trip flights, VIP passes for the race, lodging, a $500 food and beverage credit, and an exclusive meet and greet with Johnson. This initiative aligns with Carvana’s strategy to enhance fan engagement in stock car racing, reinforcing their commitment to industry innovation and customer engagement.
Positive
Partnership with LEGACY MOTOR CLUB enhances brand visibility in the racing community.
The sweepstakes could increase customer engagement and brand loyalty.
Potential to attract new customers, leveraging Jimmie Johnson's popularity.
Negative
None.
Win A VIP Experience To Meet Jimmie Johnson This Memorial Day Weekend With Carvana Racing Sweepstakes
PHOENIX--(BUSINESS WIRE)--
Carvana, an industry pioneer for buying and selling used cars online, announced a new sweepstakes today in partnership with LEGACY MOTOR CLUB, offering the VIP treatment to meet racing legend Jimmie Johnson this Memorial Day Weekend in Charlotte, North Carolina. Carvana and Johnson have teamed up to give one lucky Carvana Racing fan and a guest the experience of a lifetime at this summer’s big racing event.
Enter to Win A VIP Experience with Carvana Racing and Jimmie Johnson this Memorial Day Weekend (Graphic: Business Wire)
Beginning April 26, and running through May 8, 2023, Carvana Racing fans can enter for a chance to win a grand prize package for two that includes:
Two (2) round-trip flights to Charlotte, North Carolina
Two (2) VIP Passes valid May 27-28 for the race in Charlotte, North Carolina
Lodging for two (2)
$500 food and beverage credit
An exclusive meet and greet with racing legend Jimmie Johnson
Staying true to their #NoFinishLines mentality, Carvana is proud to support Johnson as he returns to his roots, intent on bringing the brand’s forward-thinking fan engagement into the world of stock car racing, just as it has done over the last two INDYCAR seasons.
“We couldn’t be more excited to help curate this one-of-a-kind fan experience at LEGACY MOTOR CLUB’s home track,” said Ryan Keeton, Carvana Co-Founder and Chief Brand Officer. “We’re proud to champion his passion and dedication to the sport, and we’re looking forward to watching the iconic No. 84 Legacy Motor Club Chevrolet turn up the heat this summer in Charlotte.”
Last year, Carvana Racing gave fans behind-the-scenes access to Johnson’s preparation for his sophomore INDYCAR season, in an eight-episode docuseries called Reinventing the Wheel, helmed by Emmy-nominated director Dan Bradley. Now, as Johnson prepares for one of racing’s most anticipated summer events, a lucky fan will once again get the inside track with the 2023 Carvana Racing Sweepstakes. Follow Carvana Racing on social media or enter here to win.
NO PURCHASE NECESSARY. A PURCHASE DOES NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED BY LAW. The Carvana Racing Sweepstakes 2023 begins 04/26/2023 and ends 05/08/2023. Open to legal residents of the 50 United States and D.C. who are 18 years of age or older as of date of entry. Subject to full Official Rules, available at Bit.ly/carvanaracingsweeps
Sponsor: Carvana, LLC, 300 E Rio Salado Pkwy, Tempe, AZ 85281.
About
Carvana is an industry pioneer for buying and selling used vehicles online. As the fastest growing used automotive retailer in U.S. history, its proven, customer-first ecommerce model has positively impacted millions of people's lives through more convenient, accessible and transparent experiences. Carvana.com allows someone to purchase a vehicle from the comfort of their home, completing the entire process online, benefiting from a 7-day money back guarantee, home delivery, nationwide inventory selection and more. Customers also have the option to sell or trade-in their vehicle across all Carvana locations, including its patented Car Vending Machines, in more than 300 U.S. markets. Carvana brings a continued focus on people-first values, industry-leading customer care, technology and innovation, and is the No. 2 automotive brand in the U.S., only behind Ford, on the Forbes 2022 Most Customer-Centric Companies List. Carvana is one of the four fastest companies to make the Fortune 500 and for more information, please visit www.carvana.com and follow us @Carvana.
