Carvana Named Title Sponsor of the Professional Pickleball Association in Multi-Year Partnership

Rhea-AI Summary

Carvana (NYSE: CVNA) has become the title sponsor of the Professional Pickleball Association (PPA) for the 2023 season, starting January 1, 2023. This partnership aims to enhance the visibility of pickleball, America's fastest-growing sport, and connect with its millions of players and fans. Carvana seeks to promote an engaging atmosphere while leveraging its strong online presence, serving over 80% of the U.S. population across more than 300 markets. The PPA, founded in 2018, hosts numerous events, attracting significant prize money and participation.

Positive

• Title sponsorship of the Professional Pickleball Association enhances brand visibility for Carvana.
• Partnership aligns with Carvana's focus on customer engagement and community support.
• Carvana serves over 80% of the U.S. population, expanding its market reach.

Negative

• None.

Carvana Partners With Professional Pickleball Association, Fastest Growing Community Sport In America

PHOENIX--(BUSINESS WIRE)-- Carvana (NYSE: CVNA), the industry pioneer for buying and selling used cars online was announced today as the title sponsor for the Professional Pickleball Association (PPA) ahead of the 2023 season. Set to break new ground in the burgeoning world of pickleball, America’s fastest growing sport, the fastest growing used car retailer in U.S. history continues to forge new partnerships with some of the most engaging and enticing sports brands on the rise. Effective January 1, 2023, the Carvana Professional Pickleball Association is set to serve up happiness to the millions of players and fans who have already flocked to the sport, positioning the sport to attract millions more this year.

Carvana is named as the title sponsor of the Professional Pickleball Association in a new multi-year partnership. (Photo: Business Wire)

Founded in 2018 in Salt Lake City, Utah, The Professional Pickleball Association is the premier professional pickleball circuit in the United States. The PPA ranks the top male and female pickleball players in the world, awarding millions of dollars in prize money each year, with tournament events in dozens of cities across Arizona, California, Utah, Nevada, Georgia, Florida, and more. 2022 saw the PPA host more than 20 events at world-class facilities, with more than 25 events across 13 markets, and five major championships planned for 2023.

“At Carvana, we believe that driving happiness can extend beyond buying, selling and trading in cars. Our promise is to create joyful experiences for our customers at every turn, so this year we’re partnering with the Professional Pickleball Association to serve up smiles with the fastest growing community sport in America,” said Ryan Keeton, Carvana co-founder and chief brand officer. “In the same spirit as making vehicle ownership straightforward and accessible to everyone, we’re helping make pickleball one of the most accessible sports in America by championing players of all levels, all season long, with the sport’s premier professional league.”

The Professional Pickleball Association has cultivated a one-of-a-kind “Play Where The Pros Play™” atmosphere, leveraging its reputation as the premier provider of professional and amateur events in the rapidly growing pickleball space.

Carvana’s tech-focused approach has improved the way people buy–and sell–cars, demonstrated by its industry-leading Net Promoter Score (NPS) and 4.7 out of 5 star customer experience rating average. Carvana continues to grow, now able to serve more than 80% of the U.S. population across more than 300 markets. With a continued focus on people-first values, industry-leading customer care, technology and innovation, Carvana has become the second largest used automotive retailer in the U.S. and one of the fastest companies to debut on the Fortune 500.

About Carvana (NYSE: CVNA)

Founded in 2012 and based in Phoenix, Carvana’s (NYSE: CVNA) mission is to change the way people buy and sell cars. With a continued focus on its customers, technology and innovation, Carvana offers an intuitive and convenient online car buying, selling, and financing experience. Carvana.com enables customers to quickly and easily shop more than 75,000 vehicles, finance, trade in or sell their current vehicle to Carvana, sign contracts and schedule delivery or pickup at one of its patented, automated Car Vending Machines. Carvana is a Fortune 500 company, providing as-soon-as-next-day delivery to customers in over 300 U.S. markets.

For further information on Carvana, please visit www.carvana.com, try our Online Chat, or connect with us on Facebook, Instagram, Twitter, YouTube or the Carvana Blog.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221005005303/en/

Carvana Communications

David Klemow

press@carvana.com

Source: Carvana

FAQ

What is Carvana's partnership with the Professional Pickleball Association about?

Carvana has become the title sponsor of the Professional Pickleball Association (PPA) to promote the sport and enhance brand visibility.

When does Carvana's sponsorship of the PPA begin?

The sponsorship begins on January 1, 2023.

How many markets does Carvana serve?

Carvana serves over 300 markets, reaching more than 80% of the U.S. population.

What is the Professional Pickleball Association?

The PPA is the premier professional pickleball circuit in the U.S., hosting numerous events and competitions.

When was the Professional Pickleball Association founded?

The Professional Pickleball Association was founded in 2018.