Carvana Customer Survey Reveals Preferences of Car Buyers Driving Rapid Growth of Used EV Category
Carvana (NYSE: CVNA) has released an EV Trends Report showcasing significant growth in used electric vehicle adoption. The company's EV sales mix stands at 5.7% of 2024 sales, substantially higher than the industry average of 1.3%.
Key findings reveal that cost savings on fuel is the primary motivation for EV purchases, followed by vehicle style and performance. The report highlights that 80% of EV owners primarily charge at home, and 86% drive less than 50 miles daily, resulting in minimal reliance on public charging infrastructure. Despite this, over half of EV owners use their vehicles for long road trips.
The report also indicates strong category loyalty, with 88% of EV owners more likely to consider an EV for their next purchase. Carvana is responding to this trend by enhancing its EV-specific processes to maintain customer experience quality.
Carvana (NYSE: CVNA) ha pubblicato un Rapporto sulle Tendenze degli EV che mostra una crescita significativa nell'adozione di veicoli elettrici usati. Il mix di vendite di EV dell'azienda si attesta al 5,7% delle vendite del 2024, notevolmente superiore alla media del settore dell'1,3%.
I principali risultati rivelano che il risparmio sui costi del carburante è la principale motivazione per l'acquisto di EV, seguito dallo stile e dalle prestazioni del veicolo. Il rapporto evidenzia che l'80% dei proprietari di EV carica principalmente a casa, e l'86% percorre meno di 50 miglia al giorno, risultando in una dipendenza minima dalle infrastrutture di ricarica pubblica. Nonostante ciò, oltre la metà dei proprietari di EV utilizza i propri veicoli per lunghi viaggi.
Il rapporto indica anche una forte fedeltà alla categoria, con l'88% dei proprietari di EV più propensi a considerare un EV per il loro prossimo acquisto. Carvana sta rispondendo a questa tendenza migliorando i propri processi specifici per gli EV per mantenere la qualità dell'esperienza del cliente.
Carvana (NYSE: CVNA) ha lanzado un Informe sobre Tendencias de EV que muestra un crecimiento significativo en la adopción de vehículos eléctricos usados. La mezcla de ventas de EV de la compañía se sitúa en 5.7% de las ventas de 2024, considerablemente más alta que el promedio de la industria del 1.3%.
Los hallazgos clave revelan que el ahorro en combustible es la principal motivación para la compra de EV, seguido por el estilo y rendimiento del vehículo. El informe destaca que el 80% de los propietarios de EV carga principalmente en casa, y el 86% conduce menos de 50 millas diarias, resultando en una dependencia mínima de la infraestructura de carga pública. A pesar de esto, más de la mitad de los propietarios de EV utilizan sus vehículos para viajes largos.
El informe también indica una fuerte lealtad a la categoría, con el 88% de los propietarios de EV más propensos a considerar un EV para su próxima compra. Carvana está respondiendo a esta tendencia mejorando sus procesos específicos para EV para mantener la calidad de la experiencia del cliente.
Carvana (NYSE: CVNA)는 중고 전기차 채택의 중요한 성장을 보여주는 EV 트렌드 보고서를 발표했습니다. 회사의 전기차 판매 비율은 2024년 판매의 5.7%로, 업계 평균인 1.3%보다 상당히 높습니다.
주요 결과에 따르면 연료 비용 절감이 전기차 구매의 주요 동기이며, 차량 스타일과 성능이 뒤를 따릅니다. 보고서는 전기차 소유자의 80%가 주로 집에서 충전하고, 86%가 하루에 50마일 이하를 운전하여 공공 충전 인프라에 대한 의존도가 최소화된다고 강조합니다. 그럼에도 불구하고 전기차 소유자의 절반 이상이 장거리 여행에 차량을 사용합니다.
보고서는 또한 강한 카테고리 충성도를 나타내며, 전기차 소유자의 88%가 다음 구매에 전기차를 고려할 가능성이 높습니다. Carvana는 고객 경험의 품질을 유지하기 위해 전기차 전용 프로세스를 강화하여 이 트렌드에 대응하고 있습니다.
Carvana (NYSE: CVNA) a publié un rapport sur les tendances des véhicules électriques (EV) montrant une croissance significative de l'adoption des véhicules électriques d'occasion. Le mix de ventes d'EV de l'entreprise se situe à 5,7 % des ventes de 2024, considérablement plus élevé que la moyenne de l'industrie de 1,3 %.
Les principales conclusions révèlent que les économies de carburant sont la principale motivation pour l'achat d'EV, suivies par le style et la performance du véhicule. Le rapport souligne que 80 % des propriétaires d'EV chargent principalement à domicile, et 86 % parcourent moins de 50 miles par jour, ce qui entraîne une dépendance minimale à l'infrastructure de recharge publique. Malgré cela, plus de la moitié des propriétaires d'EV utilisent leurs véhicules pour de longs trajets.
Le rapport indique également une forte fidélité à la catégorie, avec 88 % des propriétaires d'EV plus susceptibles de considérer un EV pour leur prochain achat. Carvana répond à cette tendance en améliorant ses processus spécifiques aux EV pour maintenir la qualité de l'expérience client.
Carvana (NYSE: CVNA) hat einen EV-Trendbericht veröffentlicht, der ein signifikantes Wachstum bei der Annahme von gebrauchten Elektrofahrzeugen zeigt. Der Verkaufsanteil von EVs des Unternehmens liegt bei 5,7% der Verkäufe 2024, was erheblich über dem Branchendurchschnitt von 1,3% liegt.
Wesentliche Erkenntnisse zeigen, dass die Kosteneinsparungen bei Kraftstoff die Hauptmotivation für den Kauf von EVs sind, gefolgt von Fahrzeugstil und -leistung. Der Bericht hebt hervor, dass 80% der EV-Besitzer hauptsächlich zu Hause aufladen und 86% weniger als 50 Meilen täglich fahren, was zu einer minimalen Abhängigkeit von öffentlicher Ladeinfrastruktur führt. Dennoch nutzen über die Hälfte der EV-Besitzer ihre Fahrzeuge für lange Autofahrten.
Der Bericht weist auch auf eine starke Markenloyalität hin, wobei 88% der EV-Besitzer eher in Betracht ziehen, bei ihrem nächsten Kauf ein EV zu wählen. Carvana reagiert auf diesen Trend, indem es seine spezifischen Prozesse für EVs verbessert, um die Qualität des Kundenerlebnisses aufrechtzuerhalten.
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Carvana EV Trends Report (Graphic: Business Wire)
Highlights from the report1 include:
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Carvana’s EV sales mix continues to lead the used vehicle market as a whole, with
5.7% of Carvana’s 2024 sales coming from the category versus1.3% for the used car industry overall.2 - The prospect of saving time and money at the pump is the single most common driver of buyer interest in EVs, though vehicle style and performance is also a highly-cited motivation, especially as the selection of EVs has grown.
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80% of EV owners report that they primarily choose to charge at home, and because86% drive less than 50 miles a day, the majority rarely or never use public charging infrastructure. - Despite a preference for home charging and lower average daily driving needs, more than half of EV owners also choose to drive their vehicles on long road trips.
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Experiencing the convenience and performance of an EV creates loyalty to the category. After owning an EV,
88% of buyers indicated that they are more likely to consider an EV for their next vehicle purchase.
“Like all new technologies, EVs will go through various phases of adoption, but based on the growth Carvana has seen as selection and access improve, we believe EVs are here to stay,” said Ernie Garcia, Carvana founder and CEO. “As adoption continues, we are making investments in our process for EVs so that EV buyers get the same high quality experience as every other Carvana customer.”
The full report provides additional analysis and information. For details on shopping for a used EV and to easily browse the hundreds of EVs on Carvana.com, please visit our guide to buying a used EV.
About Carvana
Carvana’s mission is to change the way people buy and sell cars. Since launching in 2013, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can find a car, get financing, trade-in, and complete a purchase entirely online with the convenience of delivery or local pick-up as soon as the same day. Carvana’s unique offering is powered by its passionate team, differentiated national infrastructure, and purpose-built technology.
For more information, please visit www.carvana.com.
1 Data sourced from Carvana consumer survey on EV charging habits.
2 Market data is sourced from Kelley Blue Book & MarketCheck and references BEVs exclusively. Carvana.com sales data references BEVs exclusively.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250212581707/en/
MEDIA CONTACT:
Carvana Communications
press@carvana.com
Source: Carvana
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