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Carvana (NYSE: CVNA) has launched a new advertising campaign featuring actors Kristen Bell and Dax Shepard, highlighting the company's user-friendly online car buying platform. The campaign, developed by Carvana's in-house creative team, showcases the couple's comedic chemistry as they demonstrate different car-shopping styles on Carvana's platform.
In the commercial, Bell and Shepard independently browse Carvana's inventory using contrasting approaches - Bell's quick decision-making style versus Shepard's detailed research method - ultimately selecting the same vehicle. The campaign emphasizes Carvana's ability to accommodate various shopping preferences while providing a stress-free car-buying experience.
The nationwide campaign will be distributed across digital and broadcast platforms, featuring Carvana's digital tools and transparent process that enables customers to make informed decisions when purchasing vehicles online.
Carvana (NYSE: CVNA) ha lanciato una nuova campagna pubblicitaria con gli attori Kristen Bell e Dax Shepard, mettendo in evidenza la piattaforma di acquisto auto online facile da usare dell'azienda. La campagna, sviluppata dal team creativo interno di Carvana, mostra la chimica comica della coppia mentre dimostrano diversi stili di acquisto di auto sulla piattaforma di Carvana.
Nello spot, Bell e Shepard esplorano indipendentemente l'inventario di Carvana utilizzando approcci contrastanti: lo stile decisionale rapido di Bell contro il metodo di ricerca dettagliata di Shepard, selezionando infine lo stesso veicolo. La campagna sottolinea la capacità di Carvana di soddisfare varie preferenze di acquisto, offrendo un'esperienza di acquisto auto senza stress.
La campagna nazionale sarà distribuita su piattaforme digitali e broadcast, presentando gli strumenti digitali di Carvana e un processo trasparente che consente ai clienti di prendere decisioni informate quando acquistano veicoli online.
Carvana (NYSE: CVNA) ha lanzado una nueva campaña publicitaria con los actores Kristen Bell y Dax Shepard, destacando la plataforma de compra de autos en línea fácil de usar de la compañía. La campaña, desarrollada por el equipo creativo interno de Carvana, muestra la química cómica de la pareja mientras demuestran diferentes estilos de compra de autos en la plataforma de Carvana.
En el comercial, Bell y Shepard navegan independientemente por el inventario de Carvana utilizando enfoques contrastantes: el estilo de toma de decisiones rápida de Bell frente al método de investigación detallada de Shepard, eligiendo finalmente el mismo vehículo. La campaña enfatiza la capacidad de Carvana para acomodar diversas preferencias de compra mientras proporciona una experiencia de compra de autos sin estrés.
La campaña a nivel nacional se distribuirá a través de plataformas digitales y de transmisión, presentando las herramientas digitales de Carvana y un proceso transparente que permite a los clientes tomar decisiones informadas al comprar vehículos en línea.
카바나 (NYSE: CVNA)는 배우 크리스틴 벨과 닥 셰퍼드가 등장하는 새로운 광고 캠페인을 시작하여 회사의 사용자 친화적인 온라인 자동차 구매 플랫폼을 강조했습니다. 카바나의 내부 창의적 팀이 개발한 이번 캠페인은 커플의 코미디 화학을 보여주며 카바나 플랫폼에서 다양한 자동차 쇼핑 스타일을 시연합니다.
광고에서 벨과 셰퍼드는 대조적인 접근 방식을 사용하여 카바나의 재고를 독립적으로 탐색합니다. 벨의 빠른 결정 스타일과 셰퍼드의 세밀한 조사 방법이 대조되며, 결국 같은 차량을 선택하게 됩니다. 이 캠페인은 카바나가 다양한 쇼핑 선호도를 수용할 수 있는 능력을 강조하며, 스트레스 없는 자동차 구매 경험을 제공합니다.
전국 캠페인은 디지털 및 방송 플랫폼을 통해 배포되며, 고객이 온라인에서 차량을 구매할 때 정보에 기반한 결정을 내릴 수 있도록 하는 카바나의 디지털 도구와 투명한 프로세스를 특징으로 합니다.
Carvana (NYSE: CVNA) a lancé une nouvelle campagne publicitaire mettant en vedette les acteurs Kristen Bell et Dax Shepard, soulignant la plateforme d'achat de voitures en ligne conviviale de l'entreprise. La campagne, développée par l'équipe créative interne de Carvana, met en avant la chimie comique du couple alors qu'ils démontrent différents styles de shopping automobile sur la plateforme de Carvana.
Dans la publicité, Bell et Shepard parcourent indépendamment l'inventaire de Carvana en utilisant des approches contrastées : le style de prise de décision rapide de Bell par rapport à la méthode de recherche détaillée de Shepard, sélectionnant finalement le même véhicule. La campagne souligne la capacité de Carvana à s'adapter à diverses préférences d'achat tout en offrant une expérience d'achat de voiture sans stress.
La campagne nationale sera diffusée sur des plateformes numériques et de diffusion, mettant en avant les outils numériques de Carvana et un processus transparent qui permet aux clients de prendre des décisions éclairées lors de l'achat de véhicules en ligne.
Carvana (NYSE: CVNA) hat eine neue Werbekampagne mit den Schauspielern Kristen Bell und Dax Shepard gestartet, die die benutzerfreundliche Online-Autokaufplattform des Unternehmens hervorhebt. Die Kampagne, die vom internen Kreativteam von Carvana entwickelt wurde, zeigt die komödiantische Chemie des Paares, während sie verschiedene Autokaufstile auf der Carvana-Plattform demonstrieren.
In dem Werbespot durchstöbern Bell und Shepard unabhängig das Inventar von Carvana mit kontrastierenden Ansätzen – Bells schnelles Entscheidungsfindungsstil im Vergleich zu Shepards detaillierter Forschungsmethode – und wählen letztendlich dasselbe Fahrzeug aus. Die Kampagne betont die Fähigkeit von Carvana, verschiedene Einkaufspräferenzen zu berücksichtigen und gleichzeitig ein stressfreies Autokauferlebnis zu bieten.
Die landesweite Kampagne wird über digitale und Rundfunkplattformen verteilt und präsentiert die digitalen Werkzeuge von Carvana sowie einen transparenten Prozess, der es den Kunden ermöglicht, informierte Entscheidungen beim Online-Autokauf zu treffen.
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With Their Signature Humor, Dax and Kristen Showcase How Carvana Makes it Easy for Every Shopper to Find Their Perfect Ride
Kristen Bell and Dax Shepard Star in Carvana's Newest Campaign (Photo: Business Wire)
“Kristen and Dax’s comedic chemistry captures what makes Carvana unique: a stress-free car-buying experience tailored to everyone’s style,” said Ryan Keeton, Carvana’s co-founder and Chief Brand Officer. “Whether you’re quick to decide like Kristen or a meticulous researcher like Dax, Carvana’s tools empower all of our customers to confidently find the right car, their way.”
Developed by Carvana's in-house creative team, the campaign showcases Bell and Shepard's trademark humor as they browse Carvana’s expansive inventory with their own distinct approach. In a comedic twist, both independently choose the same vehicle, proving that great minds really do think alike and demonstrating the ease of finding the perfect vehicle match with Carvana.
This campaign will reach audiences nationwide across digital and broadcast platforms in the coming weeks. By offering best-in-class digital tools and transparency in every step, Carvana ensures that customers can make informed decisions on their own terms and confidently purchase their next vehicle online with ease.
About Carvana
Carvana’s mission is to change the way people buy and sell cars. Since launching in 2013, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can find a car, get financing, trade-in, and complete a purchase entirely online with the convenience of delivery or local pick-up as soon as the same day. Carvana’s unique offering is powered by its passionate team, differentiated national infrastructure, and purpose-built technology.
For more information, please visit www.carvana.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250121479071/en/
MEDIA CONTACT:
Carvana Communications
press@carvana.com
Source: Carvana
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