Carvana and Jimmie Johnson Redefine Fast In Same Day Delivery Ad Campaign
Carvana has launched a new broadcast campaign featuring seven-time NASCAR champion Jimmie Johnson to promote their same-day vehicle delivery service. The commercial, produced by Carvana's in-house creative team, shows Johnson experiencing a day as a Carvana customer advocate, highlighting how customers can receive their cars in less than 24 hours after ordering on carvana.com. The campaign will be distributed across television, digital, and social media platforms.
Carvana ha lanciato una nuova campagna pubblicitaria con protagonista il sette volte campione NASCAR Jimmie Johnson per promuovere il servizio di consegna di veicoli nello stesso giorno. Lo spot, prodotto dal team creativo interno di Carvana, mostra Johnson che vive una giornata come avvocato dei clienti di Carvana, evidenziando come i clienti possano ricevere le loro auto in meno di 24 ore dopo aver ordinato su carvana.com. La campagna sarà distribuita attraverso televisione, digitale e piattaforme di social media.
Carvana ha lanzado una nueva campaña publicitaria con el siete veces campeón de NASCAR Jimmie Johnson para promover su servicio de entrega de vehículos el mismo día. El comercial, producido por el equipo creativo interno de Carvana, muestra a Johnson viviendo un día como defensor de los clientes de Carvana, destacando cómo los clientes pueden recibir sus autos en menos de 24 horas después de hacer un pedido en carvana.com. La campaña se distribuirá a través de plataformas de televisión, digitales y redes sociales.
Carvana는 새로운 방송 캠페인을 시작하여 일곱 번의 NASCAR 챔피언인 짐미 존슨을 등장시켜 동일한 날 차량 배송 서비스를 홍보합니다. Carvana의 내부 창작 팀이 제작한 이 광고는 존슨이 Carvana 고객 옹호자로서의 하루를 경험하는 모습을 보여주며, 고객이 carvana.com에서 주문한 후 24시간 이내에 자동차를 받을 수 있는 방법을 강조합니다. 이 캠페인은 텔레비전, 디지털 및 소셜 미디어 플랫폼을 통해 배포될 예정입니다.
Carvana a lancé une nouvelle campagne publicitaire mettant en vedette le septuple champion NASCAR Jimmie Johnson pour promouvoir son service de livraison de véhicules le jour même. Le spot, produit par l'équipe créative interne de Carvana, montre Johnson vivant une journée en tant qu'avocat des clients de Carvana, soulignant comment les clients peuvent recevoir leurs voitures en moins de 24 heures après avoir commandé sur carvana.com. La campagne sera diffusée à travers la télévision, le digital et les plateformes de médias sociaux.
Carvana hat eine neue Werbekampagne gestartet, die den siebenmaligen NASCAR-Meister Jimmie Johnson präsentiert, um ihren Lieferservice für Fahrzeuge am selben Tag zu bewerben. Der Werbespot, der vom hauseigenen Kreativteam von Carvana produziert wurde, zeigt Johnson, der einen Tag als Kundenadvokat von Carvana erlebt und hervorhebt, wie Kunden ihre Autos in weniger als 24 Stunden nach der Bestellung auf carvana.com erhalten können. Die Kampagne wird über Fernsehen, digitale Medien und soziale Netzwerke verteilt.
- Launch of new marketing campaign with high-profile NASCAR champion
- Expansion of same-day delivery service capability
- Multi-platform marketing distribution strategy
- None.
Insights
This marketing campaign, while featuring a prominent NASCAR figure, does not represent significant material news that would impact Carvana's financial performance or stock value. Same-day delivery is not a new service for Carvana and celebrity endorsements typically have minimal impact on automotive retail performance metrics. While the campaign may generate some brand awareness, it's unlikely to materially affect customer acquisition costs or sales volumes.
Speed Meets Service in Carvana’s New Same Day Delivery Commercial
Jimmie Johnson Stars in Carvana's New Same Day Delivery Campaign (Graphic: Business Wire)
“After several successful seasons with Jimmie, we couldn’t be more excited to have him star in a Same Day Delivery campaign,” said Ryan Keeton, Carvana’s co-founder and Chief Brand Officer. “His proven record on the race track makes him a natural choice for a commercial highlighting the speed of Carvana’s Same Day Delivery.”
Produced by Carvana's in-house creative team, the ad showcases Johnson's humor as he experiences a ‘day in the life' of a Carvana customer advocate. His famous precision on the racetrack seamlessly translates to the speed and ease of Carvana’s same day delivery service as he takes on the challenge of delivering cars to excited customers in just hours. The campaign will air across multiple platforms, including television, digital, and social media channels in the coming weeks.
“When I learned Carvana could deliver a car in less than two hours, I was blown away,” said Jimmie Johnson. “The Carvana team truly makes every minute count. Their same day delivery isn’t just fast—it’s a game changer, combining speed with reliability in a way that redefines car buying.”
Carvana offers an easy, transparent process that allows customers to purchase a car entirely online. With just a few clicks, buyers can choose their dream car from an extensive online inventory, complete the purchase process, and schedule a delivery time that works for them–in some cases, as soon as the very same day. For more information about Carvana’s same day delivery service, visit carvana.com.
About Carvana
Carvana’s mission is to change the way people buy and sell cars. Over the past decade, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can choose from tens of thousands of vehicles, get financing, trade-in, and complete a purchase entirely online with the convenience of home delivery or local pick up in over 300 U.S. markets. Carvana’s vertically integrated platform is powered by its passionate team, unique national infrastructure, and purpose-built technology. Carvana is a Fortune 500 company and is proud to be recognized by Forbes as one of America’s Best Employers.
For more information, please visit www.carvana.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241111870879/en/
MEDIA CONTACT:
Carvana Communications
press@carvana.com
Source: Carvana
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