Customer Relationships: The Cornerstone of Covia's Success
Covia showcases its customer relationship strategy through the profile of Mark Styers, Vice President of Specialty Materials. With nearly 13 years at the company, Mark leads the commercial team for Covia's specialty business unit, overseeing coatings, polymers, exports, engineered stone, and European operations. The PR highlights how LUMINEX™, a silica-based ultrawhite filler for quartz countertops, exemplifies successful product innovation driven by customer engagement. The company emphasizes the importance of building genuine connections beyond sales, including mutual participation in charitable initiatives and close collaboration between sales and plant teams.
Covia presenta la sua strategia di relazione con i clienti attraverso il profilo di Mark Styers, Vicepresidente dei Materiali Speciali. Con quasi 13 anni di esperienza nell'azienda, Mark guida il team commerciale per l'unità di business speciale di Covia, supervisionando rivestimenti, polimeri, esportazioni, pietra ingegnerizzata e operazioni europee. Il comunicato stampa mette in evidenza come LUMINEX™, un riempitivo ultrabianco a base di silice per piani di lavoro in quarzo, rappresenti un esempio di innovazione di prodotto realizzata grazie al coinvolgimento dei clienti. L'azienda sottolinea l'importanza di costruire connessioni autentiche oltre le vendite, inclusa la partecipazione reciproca in iniziative filantropiche e la stretta collaborazione tra i team di vendita e quelli della fabbrica.
Covia exhibe su estrategia de relación con los clientes a través del perfil de Mark Styers, vicepresidente de Materiales Especiales. Con casi 13 años en la compañía, Mark lidera el equipo comercial de la unidad de negocio especializada de Covia, supervisando recubrimientos, polímeros, exportaciones, piedra diseñada y operaciones europeas. El comunicado de prensa destaca cómo LUMINEX™, un relleno ultrablanco a base de sílice para encimeras de cuarzo, ejemplifica la exitosa innovación de productos impulsada por el compromiso del cliente. La empresa enfatiza la importancia de construir conexiones genuinas más allá de las ventas, incluyendo la participación mutua en iniciativas benéficas y la estrecha colaboración entre los equipos de ventas y las plantas.
Covia는 특별 자재 부서의 부사장인 Mark Styers의 프로필을 통해 고객 관계 전략을 선보입니다. 거의 13년 동안 회사에 재직해 온 Mark는 Covia의 전문 비즈니스 유닛의 상업 팀을 이끌고 있으며, 코팅, 폴리머, 수출, 엔지니어링 석재 및 유럽 운영을 감독합니다. 보도자료는 LUMINEX™가 고객 참여에 의해 추진되는 성공적인 제품 혁신의 사례로, 석영 조리대용의 실리카 기반의 초백색 필러임을 강조합니다. 이 회사는 판매를 넘어 진정한 유대감을 구축하는 것의 중요성을 강조하며, 자선 이니셔티브에 대한 상호 참여와 판매팀과 공장팀 간의 긴밀한 협력을 포함합니다.
Covia met en avant sa stratégie de relation client à travers le profil de Mark Styers, Vice-Président des Matériaux Spéciaux. Avec près de 13 ans dans l'entreprise, Mark dirige l'équipe commerciale de l'unité de business spécialisée de Covia, supervisant les revêtements, les polymères, les exportations, la pierre technique et les opérations européennes. Le communiqué de presse souligne comment LUMINEX™, un chargeur ultra-blanc à base de silice pour les plans de travail en quartz, illustre une innovation produit réussie motivée par l'engagement des clients. L'entreprise insiste sur l'importance de construire des connexions authentiques au-delà des ventes, incluant une participation mutuelle à des initiatives caritatives et une étroite collaboration entre les équipes de vente et d'usine.
Covia stellt seine Kundenbeziehungsstrategie durch das Profil von Mark Styers, dem Vizepräsidenten für Spezialmaterialien, vor. Mit fast 13 Jahren im Unternehmen leitet Mark das Verkaufsteam der spezialisierten Geschäftseinheit von Covia und überwacht Beschichtungen, Polymere, Exporte, konstruierten Stein und die europäischen Betriebe. Die Pressemitteilung hebt hervor, wie LUMINEX™, ein siliziumhaltiger ultrawhiter Filler für Quarzarbeitsplatten, ein Beispiel für erfolgreiche Produktinnovationen ist, die durch das Engagement der Kunden vorangetrieben werden. Das Unternehmen betont die Bedeutung, über den Verkauf hinaus echte Verbindungen aufzubauen, einschließlich der gemeinsamen Teilnahme an karitativen Initiativen und der engen Zusammenarbeit zwischen Verkaufs- und Produktionsteams.
- Successfully launched LUMINEX™, an innovative silica-based filler product for quartz countertops
- Strong customer relationships spanning several decades
- Integrated collaboration between sales and plant teams enhancing product development
- None.
NORTHAMPTON, MA / ACCESSWIRE / October 29, 2024 / Covia is more than just an industry-leading provider of innovative mineral solutions. We're a trusted partner to our customers. Our success stems not only from our high-quality products and services, but from the genuine, decades-long relationships we are grateful to have with businesses across a variety of industries.
These relationships continue to grow, thanks to dedicated team members like Mark Styers, Covia's Vice President of Specialty Materials. Read on to learn more about Mark, his journey with Covia, and the important role he and his team have played in fostering strong relationships with our incredible customers.
Team Highlight: Mark Styers
Mark started his career with Covia back in 2012, when he applied for a sales manager position to oversee Covia's energy initiatives in Ohio and Pennsylvania. Mark was recruited by another Covia team member who thought he would be a great fit for the organization. This proved to be true, and Mark has been an invaluable member of our sales team for nearly 13 years.
In his current role, Mark leads the commercial team for Covia's specialty business unit - which consists of coatings, polymers, exports, engineered stone, and our European operation in Denmark. His day-to-day work involves supporting Covia's great customer base and managing his talented team. "Whether it's through negotiation strategy, opportunities presented by a customer, traveling with my team to visit a customer, or supporting the team that manages Covia's distribution network, there's such a wide range of things to do," Mark said. Mark also assists in overseeing forecasting for the business unit, helping Covia's Product Development and Innovation team prioritize and develop projects, and driving new business.
Outside of work, Mark enjoys spending time with his family. "I really put a high priority on the people in my life," Mark said. "The best part about Covia is the people. The best part about my family is obviously the people. I'm blessed to have such a wonderful family, but also a wonderful professional family. That's a very rare thing." At home, Mark spends quality time with his kids - attending their sporting events and even coaching their teams.
Building Genuine Connections
Building genuine connections goes beyond the sales process. To further support our customers, many of Covia's team members attend their charity events and actively participate in their philanthropic initiatives - just like our customers do for our business through the Covia Foundation. "Our team loves to participate in our customer's charity events," Mark mentioned. "It really fortifies the genuine relationships that we have. Our customers are so important to us - not only from a business perspective. We truly care about what they care about. We want them to be successful."
At the same time, several of Covia's customers and distributors go above and beyond to support our charitable efforts. We are truly grateful for their ongoing support of the Covia Foundation's initiatives in events such as the Bill Conway Founders Charity Golf Classic benefiting the United Way and the annual Stars, Stripes, and Links event in support of wounded veterans. Through our philanthropic work, we strive to be a positive force in our communities, and their support helps make that a reality. "Their support highlights how impactful mutual relationships are in taking our organizations to another level," added Mark. "We spend good time doing good work together. That's what makes a difference for Covia and our customers."
The relationships that Covia has built with our customers over the years are due in no small part to our sales team and our plant team members. "I can't compliment our commercial team enough for the relationships they have with our customer base," Mark said. "We have some really deep relationships with customers, some spanning several decades, and in some cases our commercial team members have meaningful friendships with our customers. You can't get a closer relationship than a friendship."
The work our plants do is also critical to the success of the sales team. "We can't succeed without the great performance of our plants," Mark said. "They are truly world-class." Not only are they essential in the development and production of our mineral products, many plant workers go above and beyond when called upon. "One thing we like to do for the American Coatings Show is to have plant team members join the sales team at the booth," Mark said. "They come out and work alongside the sales team side-by-side. When our customers come up to the booth, they not only talk with the sales team but also can speak with the plant team they're buying their product from. Our plant team members are such great people and are critical to Covia's success and our customers' success."
Meaningful Relationships and Product Innovation
LUMINEXTM is a silica-based, ultrawhite filler that helps reduce the costs of finished products while achieving consistent, higher whiteness. LUMINEXTM is most commonly found in quartz countertops for kitchens. For Mark, the launch of LUMINEXTM was a significant moment in his career.
LUMINEXTM was being commissioned when Mark was promoted to his current role and now LUMINEXTM has been developed into the final product it is today. "It's been interesting to see how it's grown over the last couple years - evolving from an idea to a full-fledged service offering," Mark said.
"Developing new products that make our customers successful is key to Covia being successful. And that's really exciting," Mark continued. "We've gotten great customer engagement from this project. We've also been able to hire a lot of talented people to make this project a reality - giving them a fulfilling career."
Mark said, "Our customers get excited when we talk about new products that we are working on. They get genuinely excited and curious about how our products can help them, and we love learning about what they need. I'm very excited to see what comes next."
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SOURCE: Covia
View the original press release on accesswire.com
FAQ
What is Covia's LUMINEX™ product and what is it used for?
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