Curaleaf Launches Anthem, a Classic Pre-Roll Brand Celebrating American Grown Cannabis
Curaleaf Holdings (CURLF) has launched Anthem, a new classic pre-roll brand inspired by American innovation. The product features a 10-pack of 0.35g pre-rolls, initially available in New York, Illinois, Massachusetts, and New Jersey, with planned expansion to Arizona and Florida in April. Florida will also receive a 5-pack variant.
The pre-rolls are distinguished by their cylindrical style and flip-top box design, featuring locally-grown cannabis strains curated for consistent sativa, indica, or hybrid effects. The product targets both adult-use and medical patients, daily smokers, social smokers, and flower-first cannabis enthusiasts.
According to the 2024 Vangst Jobs Report, the legal cannabis industry supports 440,445 full-time equivalent jobs. The company notes that 88% of U.S. adults support marijuana legalization for medical or adult use, while highlighting challenges from federal restrictions and financial regulations like 280E.
Curaleaf Holdings (CURLF) ha lanciato Anthem, un nuovo marchio di pre-roll classico ispirato all'innovazione americana. Il prodotto comprende un pacchetto da 10 pre-roll da 0,35 g, inizialmente disponibile a New York, Illinois, Massachusetts e New Jersey, con un'espansione pianificata in Arizona e Florida ad aprile. La Florida riceverà anche una variante da 5 pre-roll.
I pre-roll si distinguono per il loro stile cilindrico e il design della scatola con coperchio flip-top, caratterizzati da varietà di cannabis coltivate localmente, curate per effetti sativa, indica o ibridi costanti. Il prodotto è destinato sia agli adulti che ai pazienti medici, ai fumatori quotidiani, ai fumatori sociali e agli appassionati di cannabis che preferiscono i fiori.
Secondo il Vangst Jobs Report 2024, l'industria della cannabis legale supporta 440.445 posti di lavoro equivalenti a tempo pieno. L'azienda sottolinea che l'88% degli adulti statunitensi supporta la legalizzazione della marijuana per uso medico o per adulti, evidenziando le sfide derivanti dalle restrizioni federali e dalle normative finanziarie come la 280E.
Curaleaf Holdings (CURLF) ha lanzado Anthem, una nueva marca clásica de pre-roll inspirada en la innovación estadounidense. El producto incluye un paquete de 10 pre-rolls de 0.35 g, inicialmente disponible en Nueva York, Illinois, Massachusetts y Nueva Jersey, con una expansión planificada a Arizona y Florida en abril. Florida también recibirá una variante de 5 pre-rolls.
Los pre-rolls se distinguen por su estilo cilíndrico y el diseño de caja con tapa abatible, presentando cepas de cannabis cultivadas localmente, seleccionadas para efectos consistentes de sativa, indica o híbridos. El producto está dirigido tanto a adultos como a pacientes médicos, fumadores diarios, fumadores sociales y entusiastas de la cannabis que prefieren las flores.
Según el Informe de Empleo Vangst 2024, la industria de la cannabis legal apoya 440,445 empleos equivalentes a tiempo completo. La empresa señala que el 88% de los adultos en EE. UU. apoyan la legalización de la marihuana para uso médico o recreativo, mientras destaca los desafíos derivados de las restricciones federales y las regulaciones financieras como la 280E.
Curaleaf Holdings (CURLF)는 미국의 혁신에서 영감을 받은 새로운 클래식 프리롤 브랜드인 Anthem을 출시했습니다. 이 제품은 0.35g 프리롤 10개가 들어 있는 패키지로, 처음에는 뉴욕, 일리노이, 매사추세츠, 뉴저지에서 구매할 수 있으며, 4월에는 애리조나와 플로리다로 확장될 예정입니다. 플로리다에서는 5개 패키지 변형도 출시될 예정입니다.
프리롤은 원통형 스타일과 플립탑 박스 디자인으로 구별되며, 일관된 사티바, 인디카 또는 하이브리드 효과를 위해 지역에서 재배된 대마초 품종이 특징입니다. 이 제품은 성인 사용자와 의료 환자, 일상적인 흡연자, 사회적 흡연자 및 꽃을 우선시하는 대마초 애호가를 대상으로 합니다.
2024년 Vangst Jobs Report에 따르면, 합법적인 대마초 산업은 440,445개의 정규직 일자리를 지원합니다. 회사는 미국 성인의 88%가 의료 또는 성인 사용을 위한 대마초 합법화를 지지한다고 언급하며, 연방 제한 및 280E와 같은 재정 규제에서의 도전 과제를 강조합니다.
Curaleaf Holdings (CURLF) a lancé Anthem, une nouvelle marque classique de pré-roll inspirée par l'innovation américaine. Le produit comprend un paquet de 10 pré-rolls de 0,35 g, initialement disponible à New York, dans l'Illinois, le Massachusetts et le New Jersey, avec une expansion prévue en Arizona et en Floride en avril. La Floride recevra également une variante de 5 pré-rolls.
Les pré-rolls se distinguent par leur style cylindrique et leur design de boîte à couvercle flip-top, présentant des variétés de cannabis cultivées localement, choisies pour des effets sativa, indica ou hybrides constants. Le produit cible à la fois les adultes et les patients médicaux, les fumeurs quotidiens, les fumeurs sociaux et les passionnés de cannabis qui privilégient les fleurs.
Selon le rapport Vangst Jobs 2024, l'industrie du cannabis légal soutient 440 445 emplois équivalents à temps plein. L'entreprise note que 88 % des adultes américains soutiennent la légalisation de la marijuana à des fins médicales ou pour adultes, tout en soulignant les défis posés par les restrictions fédérales et les réglementations financières comme la 280E.
Curaleaf Holdings (CURLF) hat Anthem, eine neue klassische Pre-Roll-Marke inspiriert von amerikanischer Innovation, eingeführt. Das Produkt umfasst ein 10er-Pack mit 0,35 g Pre-Rolls, das zunächst in New York, Illinois, Massachusetts und New Jersey erhältlich ist, mit einer geplanten Expansion nach Arizona und Florida im April. Florida wird auch eine 5er-Pack-Variante erhalten.
Die Pre-Rolls zeichnen sich durch ihren zylindrischen Stil und das Flip-Top-Box-Design aus und enthalten lokal angebaute Cannabis-Sorten, die für konsistente Sativa-, Indica- oder Hybrid-Effekte ausgewählt wurden. Das Produkt richtet sich sowohl an Erwachsene als auch an medizinische Patienten, tägliche Raucher, soziale Raucher und Cannabis-Enthusiasten, die Blumen bevorzugen.
Laut dem Vangst Jobs Report 2024 unterstützt die legale Cannabis-Industrie 440.445 Vollzeitäquivalente. Das Unternehmen weist darauf hin, dass 88% der US-Erwachsenen die Legalisierung von Marihuana für medizinische oder erwachsene Nutzung unterstützen, während es die Herausforderungen durch bundesstaatliche Einschränkungen und finanzielle Vorschriften wie 280E hervorhebt.
- Product portfolio expansion with new pre-roll brand launch across multiple states
- Strong market presence with simultaneous launch in 4 states and planned expansion to 2 more
- Strategic targeting of both medical and recreational cannabis markets
- Regulatory hurdles and 280E restrictions continue to impact business operations
- banking access affects growth potential
Americana inspired pre-rolls with a classic, nostalgic feel launching in
More than a joint, Anthems pre-rolls look different, feel different, and hit different. They're uniquely designed with a cylindrical style and a flip-top box that grabs attention and delivers a smooth and consistent experience, and an even burn. This attention to detail is matched with a high-quality blend of locally-grown cannabis strains curated for their consistent sativa, indica, or hybrid effects and everyday use. They're American grown and made the way things used to be made, in state-of-the-art facilities by true cannabis craftspeople who take pride in what they grow. With curated blends and a classic-meets-modern shape, Anthem is truly a brand for all, including both adult-use and medical patients, daily smokers, social smokers, or flower-first cannabis fans. It's not a joint, it's an Anthem.
"Cannabis is America's crop. From seed to sale, nearly every aspect of growing, processing, and manufacturing our state legal cannabis products is uniquely crafted by people and materials right here in
The very fabric of the state-regulated
Anthem is the latest addition to Curaleaf's growing portfolio of industry-leading brands, including Select, Grassroots, Reef, Find, Zero Proof and The Hemp Company.
For more information on Curaleaf's family of brands, locations, patient resources, and products, please visit https://curaleaf.com.
To learn more about Anthem, and find locations to purchase products in
About Curaleaf Holdings
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, Grassroots, Find, Anthem and The Hemp Company provide industry-leading service, product selection and accessibility across the medical and adult use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout
Forward Looking Statements: This media advisory contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward–looking statements or information. Generally, forward-looking statements and information may be identified by the use of forward-looking terminology such as "plans", "expects" or "proposed", "is expected", "intends", "anticipates", or "believes", or variations of such words and phrases, or by the use of words or phrases which state that certain actions, events or results may, could, would, or might occur or be achieved. More particularly and without limitation, this news release contains forward-looking statements and information concerning the launch of Anthem. Such forward-looking statements and information reflect management's current beliefs and are based on assumptions made by and information currently available to the company with respect to the matter described in this new release. Forward-looking statements involve risks and uncertainties, which are based on current expectations as of the date of this release and subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Additional information about these assumptions and uncertainties is contained under "Risk Factors and Uncertainties" in the Company's latest annual information form filed on March 3, 2025, which is available under the Company's SEDAR profile at http://www.sedar.com, and in other filings that the Company has made and may make with applicable securities authorities in the future. Forward-looking statements contained herein are made only as to the date of this press release and we undertake no obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by law. We caution investors not to place considerable reliance on the forward-looking statements contained in this press release. The Toronto Stock Exchange has not reviewed, approved or disapproved the content of this news release.
Contacts:
Investor Contact:
Curaleaf Holdings, Inc.
Camilo Lyon, Chief Investment Officer
IR@curaleaf.com
Media Contact:
Curaleaf Holdings, Inc.
Jordon Rahmil, VP Public Relations
media@curaleaf.com
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SOURCE Curaleaf Holdings, Inc.
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