Select FormulaX: Curaleaf's New Hemp THC Energy Drink Hits the Market
Curaleaf Holdings (CURLF) has launched Select FormulaX, a new hemp-derived THC energy drink, expanding its beverage portfolio. The product contains 10mg THC and 50mg caffeine, targeting adults seeking a focused experience.
The drink comes in Glacial Melt and Rocket Pop flavors, featuring natural ingredients without artificial additives or high fructose corn syrup. The innovative packaging includes a thermo-temperature indicator that turns bright blue when optimally chilled.
Select FormulaX will be available through Curaleaf's online platform TheHempCompany.com, Curaleaf stores in Arizona and Maine, major retailers, and select on-demand delivery services. This launch aligns with growing market trends among young adults seeking cannabis alternatives to alcohol.
Curaleaf Holdings (CURLF) ha lanciato Select FormulaX, una nuova bevanda energetica a base di THC derivato dalla canapa, ampliando il suo portafoglio di bevande. Il prodotto contiene 10mg di THC e 50mg di caffeina, rivolgendosi agli adulti in cerca di un'esperienza di concentrazione.
La bevanda è disponibile nei gusti Glacial Melt e Rocket Pop, con ingredienti naturali privi di additivi artificiali o sciroppo di mais ad alto contenuto di fruttosio. Il packaging innovativo include un indicatore termico che diventa blu brillante quando è refrigerato in modo ottimale.
Select FormulaX sarà disponibile attraverso la piattaforma online di Curaleaf TheHempCompany.com, nei negozi Curaleaf in Arizona e Maine, nei principali rivenditori e in alcuni servizi di consegna su richiesta. Questo lancio è in linea con le crescenti tendenze di mercato tra i giovani adulti che cercano alternative alcoliche a base di cannabis.
Curaleaf Holdings (CURLF) ha lanzado Select FormulaX, una nueva bebida energética derivada del THC de cáñamo, ampliando su cartera de bebidas. El producto contiene 10mg de THC y 50mg de cafeína, dirigido a adultos que buscan una experiencia de enfoque.
La bebida viene en sabores Glacial Melt y Rocket Pop, con ingredientes naturales sin aditivos artificiales ni jarabe de maíz de alta fructosa. El envase innovador incluye un indicador de temperatura que se vuelve azul brillante cuando está refrigerado de manera óptima.
Select FormulaX estará disponible a través de la plataforma en línea de Curaleaf TheHempCompany.com, en las tiendas de Curaleaf en Arizona y Maine, en grandes minoristas y en algunos servicios de entrega a demanda. Este lanzamiento se alinea con las crecientes tendencias del mercado entre los jóvenes adultos que buscan alternativas al alcohol a base de cannabis.
큐럴리프 홀딩스 (CURLF)가 Select FormulaX를 출시했습니다. 이는 대마에서 추출한 THC 에너지 음료로, 음료 포트폴리오를 확장하는 것입니다. 이 제품은 10mg THC와 50mg 카페인을 포함하고 있으며, 집중된 경험을 원하는 성인을 대상으로 합니다.
음료는 글레이셜 멜트와 로켓 팝 맛으로 제공되며, 인공 첨가물이나 고과당 옥수수 시럽이 없는 자연 재료로 만들어졌습니다. 혁신적인 포장은 최적의 냉각 상태일 때 밝은 파란색으로 변하는 온도 지시기를 포함하고 있습니다.
Select FormulaX는 큐럴리프의 온라인 플랫폼 TheHempCompany.com, 애리조나 및 메인주에 있는 큐럴리프 매장, 주요 소매업체 및 일부 주문형 배달 서비스에서 제공될 예정입니다. 이 출시안은 알코올 대체품으로서 대마를 찾는 젊은 성인들 사이에서 증가하는 시장 트렌드와 일치합니다.
Curaleaf Holdings (CURLF) a lancé Select FormulaX, une nouvelle boisson énergisante à base de THC dérivé du chanvre, élargissant ainsi son portefeuille de boissons. Le produit contient 10mg de THC et 50mg de caféine, visant les adultes à la recherche d'une expérience de concentration.
La boisson est disponible en saveurs Glacial Melt et Rocket Pop, avec des ingrédients naturels sans additifs artificiels ni sirop de maïs à haute teneur en fructose. L'emballage innovant comprend un indicateur de température qui devient bleu vif lorsqu'il est correctement refroidi.
Select FormulaX sera disponible via la plateforme en ligne de Curaleaf TheHempCompany.com, dans les magasins Curaleaf en Arizona et dans le Maine, chez les grands détaillants et certains services de livraison à la demande. Ce lancement s'inscrit dans les tendances croissantes du marché parmi les jeunes adultes à la recherche d'alternatives au cannabis par rapport à l'alcool.
Curaleaf Holdings (CURLF) hat Select FormulaX eingeführt, ein neues THC-Energiedrink auf Hanfbasis, das das Getränkeportfolio erweitert. Das Produkt enthält 10mg THC und 50mg Koffein und richtet sich an Erwachsene, die ein fokussiertes Erlebnis suchen.
Das Getränk ist in den Geschmacksrichtungen Glacial Melt und Rocket Pop erhältlich und enthält natürliche Zutaten ohne künstliche Zusätze oder Maissirup mit hohem Fruchtzuckergehalt. Die innovative Verpackung verfügt über einen Thermo-Temperaturindikator, der bei optimaler Kühlung leuchtend blau wird.
Select FormulaX wird über die Online-Plattform von Curaleaf TheHempCompany.com, in den Curaleaf-Geschäften in Arizona und Maine, bei großen Einzelhändlern und ausgewählten On-Demand-Lieferservices erhältlich sein. Diese Einführung entspricht den wachsenden Markttrends unter jungen Erwachsenen, die nach Cannabisalternativen zu Alkohol suchen.
- Product expansion into growing hemp-derived THC beverage market
- Multi-channel distribution strategy through online, retail stores, and delivery services
- Alignment with consumer shift from alcohol to cannabis alternatives
- initial state availability (only Arizona and Maine stores)
Select FormulaX introduces an innovative category to the hemp beverage space, for those seeking an uplifting and focused experience
In addition to 10 mg hemp THC, Select FormulaX offers a 50 mg boost of caffeine, similar to a can of soda or half of a cup of coffee, but free from artificial flavors, colors, sweeteners, and high fructose corn syrup. Available in Glacial Melt and Rocket Pop flavors, each can balances sweet and sour flavor notes with a delicious fruit medley to offer a crisp, refreshing taste with every sip. A thermo-temperature packaging feature turns the can color bright blue when it has reached the optimal chilled temperature for enjoyment. This new addition to the Select beverage portfolio is positioned to support those seeking a focused experience, ranging from the daytime festival goer to the extreme sports fan or the all-night e-gamer. Select FormulaX is ideal for adults seeking a higher dose of hemp THC, pairing bold flavors with a boost of energy for either day or night.
"The latest addition to our signature Select 'X' product line reinforces our dedication to expanding our product portfolio and integrating our own Farm Bill compliant products into the high growth, hemp-derived THC market," said Boris Jordan, Chairman & CEO of Curaleaf. "Offering caffeine with 10 mg hemp THC presents a new and timely category to the hemp beverage space, and we're proud to be the innovators behind this new experience to the market. It follows a trend we're seeing among young adults who are seeking a beverage to enhance everyday activities, while also moving away from alcohol, and toward cannabis. Select Hemp Seltzers continue to grow in popularity across the hemp market nationally, and Select FormulaX is an excellent addition to our highly rated beverage line."
Select FormulaX is the latest addition to Curaleaf's growing portfolio of hemp-derived THC products. Through the Company's online marketplace, Curaleaf offers consumers a diverse collection of carefully manufactured, expertly formulated, and Farm Bill-compliant hemp-derived products, including Select Zero Proof Seltzer, Select Fast-Acting Bites, Classic Bites, XBites, and Snooze Bites. The Company's hemp portfolio is made in a certified cGMP facility containing only naturally derived THC from hemp, and are only sold to consumers 21+ bringing reliability, responsibility and quality to a growing marketplace of hemp-derived products.
To learn more about Select FormulaX and the Company's other high-quality hemp products, including beverages and gummies, please visit: TheHempCompany.com.
About Curaleaf Holdings
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout
For more information, please visit https://ir.curaleaf.com.
Forward Looking Statements:
This media advisory contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward–looking statements or information. Generally, forward-looking statements and information may be identified by the use of forward-looking terminology such as "plans", "expects" or "proposed", "is expected", "intends", "anticipates", or "believes", or variations of such words and phrases, or by the use of words or phrases which state that certain actions, events or results may, could, would, or might occur or be achieved. More particularly and without limitation, this news release contains forward-looking statements and information concerning the launch of Select FormulaX. Such forward-looking statements and information reflect management's current beliefs and are based on assumptions made by and information currently available to the company with respect to the matter described in this new release. Forward-looking statements involve risks and uncertainties, which are based on current expectations as of the date of this release and subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Additional information about these assumptions and uncertainties is contained under "Risk Factors and Uncertainties" in the Company's latest annual information form filed on March 3, 2025, which is available under the Company's SEDAR profile at http://www.sedar.com, and in other filings that the Company has made and may make with applicable securities authorities in the future. Forward-looking statements contained herein are made only as to the date of this press release and we undertake no obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by law. We caution investors not to place considerable reliance on the forward-looking statements contained in this press release. The Toronto Stock Exchange has not reviewed, approved or disapproved the content of this news release.
Contacts:
Investor Contact:
Curaleaf Holdings, Inc.
Camilo Lyon, Chief Investment Officer
IR@curaleaf.com
Media Contact:
Curaleaf Holdings, Inc.
Jordon Rahmil, VP Public Relations
media@curaleaf.com
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SOURCE Curaleaf Holdings, Inc.
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