HITN Partners with Curiosity to Bring Premium Documentary Series and Specials to Spanish-Speaking Audiences in the US

Rhea-AI Summary

HITN, the leading Spanish-language public media network in the US, has formed a strategic alliance with Curiosity (CURI) to license premium documentary content. The partnership includes licensing of several Curiosity original series such as Ancient Engineering, CSI on Trial, and The Secrets to Civilization, among others.

The agreement aims to bring educational and entertaining content to Spanish-speaking audiences across the United States, featuring programs filmed globally that cover topics from ancient mysteries to future technologies. This collaboration aligns with HITN's mission to provide high-quality, informative content to its viewers.

Positive

• Strategic expansion into Spanish-speaking market through HITN partnership
• Licensing revenue generation from multiple documentary series
• Enhanced content distribution reach in the US market

Negative

• None.

Insights

Market Research Analyst

This licensing deal with HITN represents a strategic move for Curiosity to expand its reach into the Spanish-speaking market, but the immediate financial impact appears While the partnership provides access to a growing Hispanic demographic in the US, which numbers over 60 million people, the deal's terms and monetary value aren't disclosed, making it difficult to quantify the revenue potential.

For a company with a market cap of $91.5M, content licensing deals like this are important for revenue diversification, but this particular agreement seems more focused on market penetration than immediate financial returns. The deal includes 8 documentary series, representing a modest portion of Curiosity's content library. Without specific financial details or exclusivity terms, this appears to be a standard licensing arrangement that, while positive for brand expansion, is unlikely to significantly impact near-term financials.

Media Distribution Expert

The partnership strategically positions Curiosity's content in the underserved Spanish-language documentary market. HITN's status as a public media network provides stable distribution but typically involves more modest licensing fees compared to commercial networks. The content package, focusing on nature, history and science documentaries, represents proven formats with good rerun value and lower licensing costs than original programming.

However, this deal alone isn't likely to move the needle significantly for CURI shareholders. Spanish-language adaptation costs need to be considered against potential returns. While the Hispanic market represents a growth opportunity, public broadcasting partnerships typically generate modest revenue streams. This appears to be a solid strategic move for market expansion but shouldn't be viewed as a major revenue catalyst.

From Ancient Mysteries to Wild Wonders: HITN Acquires Diverse Curiosity Documentaries

NEW YORK--(BUSINESS WIRE)-- HITN, the leading Spanish-language public media network in the United States, and Curiosity (Nasdaq: CURI), the global media company known for its award-winning documentary features and factual entertainment, today announced a strategic alliance that will bring a diverse range of captivating content to HITN’s viewers.

(Photo: Business Wire)

As part of this exciting partnership, Curiosity will license to HITN the following premium Curiosity original series:

• Ancient Engineering (seasons 1 & 2)
• CSI on Trial (6x52)
• The Secrets to Civilization (3x52)
• Tracker’s Diary: Bears of Katmai (5x25)
• Rescued Chimpanzees of the Congo with Jane Goodall (5x52)
• The Humboldt Current (3x52)
• Ancient Earth: Dinosaurs of the Frozen Continent (2x52)
• Giants (5x52)

Filmed in every corner of the globe, uncovering ancient mysteries and exploring future technologies, these acclaimed Curiosity original productions offer a wide range of entertaining, educational programming that satisfies viewers of all ages. HITN’s acquisition of these programs aligns with its mission to provide high-quality, informative content to Spanish-speaking audiences across the United States.

“We are thrilled to partner with Curiosity to bring these exceptional programs to our viewers,” said Erika Vogt-Lowell, Director of Programming and Acquisitions for HITN. “This alliance strengthens our commitment to offering diverse and engaging content that inspires and educates. We look forward to a long and fruitful collaboration with the team at Curiosity.”

“Partnering with HITN to license some of our most compelling content is a thrilling opportunity to expand our reach and share Curiosity's unique storytelling with new audiences,” said Ludo Dufour, Vice President of Licensing at Curiosity. “HITN’s dedication to providing high-quality programming to Spanish-speaking audiences aligns perfectly with our mission to make factual entertainment accessible to everyone.”

About HITN

HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family. It reaches more than 44 million homes in the United States and Puerto Rico through DIRECTV, AT&T U-verse, AT&T TV, DISH Network, Verizon FiOS TV, Comcast Xfinity, Charter Spectrum, Mediacom, CenturyLink, Prism and Altice, Liberty Cable & Claro (Puerto Rico). Download the HITN GO app available on Apple, Android, Apple TV, and Roku® with a subscription. For more information, visit: www.hitn.org and follow @HITNtv on social platforms.

About Curiosity

Curiosity Inc. is the entertainment brand for people who want to know more. The global media company is home to award-winning original and curated factual films, shows, and series covering science, nature, history, technology, society, and lifestyle. With millions of subscribers worldwide and thousands of titles, the company operates the flagship Curiosity Stream SVOD service, available in more than 175 countries worldwide; Curiosity Channel, the premium linear television channel available via global distribution partners; Curiosity University, featuring talks from the best professors at the world's most renowned universities as well as courses, short and long-form videos, and podcasts; Curiosity Now, Curiosity Español, and other free, ad-supported (FAST) channels; Curiosity Audio Network, with original content and podcasts; and Curiosity Studios, which oversees original programming. Curiosity Inc. is a wholly owned subsidiary of CuriosityStream Inc. (Nasdaq: CURI). For more information, visit CuriosityStream.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241217380861/en/

Yaneiza Echezarraga | yaneiza@twinmindsmedia.com

Claudia Solís | claudia@twinmindsmedia.com

Vanessa Gillon

vanessa.gillon@curiositystream.com

Source: HITN-TV and Curiosity

FAQ

What documentary series has Curiosity (CURI) licensed to HITN?

Curiosity has licensed several original series including Ancient Engineering (seasons 1 & 2), CSI on Trial, The Secrets to Civilization, Tracker's Diary: Bears of Katmai, Rescued Chimpanzees of the Congo with Jane Goodall, The Humboldt Current, Ancient Earth: Dinosaurs of the Frozen Continent, and Giants.

How will the HITN partnership affect Curiosity's (CURI) market reach?

The partnership will expand Curiosity's reach by making its content available to Spanish-speaking audiences across the United States through HITN, the leading Spanish-language public media network in the US.

What types of content are included in the Curiosity (CURI) and HITN licensing deal?

The deal includes educational and entertaining documentary content covering various topics from ancient mysteries to future technologies, filmed globally and suitable for viewers of all ages.

What is the strategic significance of Curiosity's (CURI) partnership with HITN?

The partnership allows Curiosity to expand its content distribution to the Spanish-speaking market while aligning with HITN's mission to provide high-quality, informative programming to its audience.