Curiosity University Now Available on Prime Video

Rhea-AI Summary

Curiosity Inc. (NASDAQ: CURI) has launched Curiosity University as an add-on subscription on Prime Video in the U.S. for $8.95 per month. This expansion strengthens Curiosity U's reach and builds on its growing subscriber base. The service offers lectures, documentaries, and courses from renowned experts, combining academic rigor with compelling storytelling.

Curiosity U's integration with Prime Video provides access to advanced streaming technology and a user-friendly interface. The platform has expanded its content to include courses, short and long-form videos, podcasts, newsletters, and live events. It's also available on other platforms like Xfinity X1, Xumo TV, and Charter Communications' Spectrum Xumo Streambox.

Positive

• Launch of Curiosity University as an add-on subscription on Prime Video, expanding market reach
• Access to Prime Video's advanced streaming technology and user-friendly interface
• Diversification of content offerings including courses, videos, podcasts, and live events
• Expanded distribution partnerships with major platforms like Comcast, Cox Communications, and Charter Communications

Negative

• None.

Insights

Market Research Analyst

The launch of Curiosity University on Prime Video as an add-on subscription marks a strategic move for Curiosity Inc. (NASDAQ: CURI). This expansion could potentially boost subscriber growth and revenue streams. However, the impact on the stock may be in the short term.

The $8.95 monthly subscription price positions it competitively in the educational content market. The partnership with Prime Video provides access to a vast user base, potentially accelerating customer acquisition. However, the revenue sharing model with Amazon and the competitive streaming landscape may pressure margins.

Investors should monitor subscriber growth rates and retention metrics in upcoming quarterly reports to gauge the success of this initiative. While promising, it's too early to determine if this will significantly impact Curiosity's financial performance.

Tech Expert

Curiosity University's integration with Prime Video's platform is a technologically savvy move. It leverages Amazon's robust streaming infrastructure, potentially improving user experience and content discovery.

The mention of 'sophisticated streaming technology' and 'personalized recommendations' suggests implementation of advanced algorithms for content curation. This could lead to higher engagement rates and reduced churn.

However, being an add-on subscription might limit visibility compared to standalone apps. The success will partly depend on how well Curiosity's content is surfaced within Prime Video's interface. Keep an eye on user acquisition costs and engagement metrics in future reports to assess the tech integration's effectiveness.

Add-On Subscription Launches for Viewers Today, Strengthening Curiosity U’s Reach

SILVER SPRING, Md.--(BUSINESS WIRE)-- Curiosity Inc. (NASDAQ: CURI) has announced that Curiosity University is launching today on Prime Video in the U.S. as an add-on subscription for $8.95 per month. With a roster of luminaries including Pulitzer Prize-winning authors and department chairs at many of the world’s most prestigious universities, Curiosity University offers a rich tapestry of lectures, documentaries, and courses that combine academic rigor with compelling storytelling. Today’s launch amplifies Curiosity U’s reach and impact and builds on its growing subscriber base.

Curiosity University launches an Amazon Prime Video add-on channel. (Photo: Business Wire)

“By integrating with Prime Video as an add-on subscription, Curiosity University has access to sophisticated streaming technology and Prime Video’s user-friendly interface,” said Jay Sodha, Curiosity’s Vice President of Business Development and Partnerships. “Curiosity U subscribers will benefit from a seamless viewing experience, easily accessible content, and personalized recommendations, which aligns with our mission to put entertaining and enlightening content within everyone’s reach.”

Curiosity University (formerly One Day University) has long been recognized for giving viewers access to engaging lectures and thought-provoking discussions exploring history, arts, culture, science, well-being, and more from the world’s best professors. Curiosity U has strengthened its offering with a wider range of content including courses, short and long-form videos, podcasts, a popular weekly newsletter, and live events sponsored by major organizations including AARP and Blue Cross Blue Shield. In addition to Prime Video, Curiosity U’s expanded distribution and partnerships include Comcast's Xfinity X1 and Xumo from Xfinity, Cox Communications’ Contour TV, Xumo TV, and Charter Communications’ Spectrum Xumo Streambox. The streaming service was acquired by Curiosity Inc. to complement Curiosity’s offering of premium factual content across all global platforms and territories and to connect directly with new audiences in new formats.

From the mysteries of space to the depths of human history, Curiosity U’s success reflects its diverse and enriching content and its dedication to fostering an engaging learning environment. Fan favorite talks now available on Curiosity U via an add-on subscription on Prime Video include The Rise and Fall of the Dinosaurs: Four Surprising New Discoveries, Our Future in Space: Billionaires, Rockets and Gravity, 6 Television Shows That Changed the Rules, and Kennedy, Nixon and the Debate of the Century.

About Curiosity

Curiosity Inc. is the entertainment brand for people who want to know more. The global media company is home to award-winning original and curated factual films, shows, and series covering science, nature, history, technology, society, and lifestyle. With millions of subscribers worldwide and thousands of titles, the company operates the flagship Curiosity Stream SVOD service, available in more than 175 countries worldwide; Curiosity Channel, the linear television channel available via global distribution partners; Curiosity University, featuring talks from the best professors at the world's most renowned universities as well as courses, short and long-form videos, and podcasts; Curiosity Now, Curiosity Español, and other free, ad-supported channels; Curiosity Audio Network, with original content and podcasts; and Curiosity Studios, which oversees original programming. Curiosity Inc. is a wholly owned subsidiary of CuriosityStream Inc. (Nasdaq: CURI). For more information, visit CuriosityStream.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240905452217/en/

Vanessa Gillon

Curiosity Inc.

vanessa.gillon@curiositystream.com

Source: CuriosityStream

FAQ

How much does the Curiosity University add-on subscription cost on Prime Video?

The Curiosity University add-on subscription on Prime Video costs $8.95 per month.

What type of content does Curiosity University (CURI) offer on its Prime Video channel?

Curiosity University offers lectures, documentaries, courses, short and long-form videos, podcasts, and content exploring history, arts, culture, science, and well-being from renowned experts and professors.

On which platforms is Curiosity University (CURI) available besides Prime Video?

Besides Prime Video, Curiosity University is available on Comcast's Xfinity X1, Xumo from Xfinity, Cox Communications' Contour TV, Xumo TV, and Charter Communications' Spectrum Xumo Streambox.

What are some popular talks available on Curiosity University's Prime Video channel?

Popular talks include 'The Rise and Fall of the Dinosaurs: Four Surprising New Discoveries', 'Our Future in Space: Billionaires, Rockets and Gravity', '6 Television Shows That Changed the Rules', and 'Kennedy, Nixon and the Debate of the Century'.