Princess Cruises Partners with Kylie Minogue to Add Zero Alcohol Sparkling Rosé to Celebrity-Curated "Love Line Premium Liquors Collection"
Princess Cruises has partnered with Kylie Minogue to add her No Alcohol Sparkling Rosé to their exclusive 'Love Line Premium Liquors' collection. The alcohol-free wine, which has sold 17 million bottles globally since 2020, will be available across the Princess fleet.
The beverage is crafted using European premium grapes and green tea from Yunnan, China, offering notes of fresh strawberries and berries with a crisp finish. At just 22 calories per 100ml, it provides a sophisticated non-alcoholic alternative that maintains premium taste and elegance.
Princess Cruises ha collaborato con Kylie Minogue per aggiungere il suo No Alcohol Sparkling Rosé alla loro esclusiva collezione 'Love Line Premium Liquors'. Il vino analcolico, che ha venduto 17 milioni di bottiglie a livello globale dal 2020, sarà disponibile su tutta la flotta Princess.
La bevanda è realizzata utilizzando uve premium europee e tè verde dalla provincia cinese dello Yunnan, offrendo note di fragole fresche e frutti di bosco con un finale fresco. Con sole 22 calorie per 100 ml, rappresenta un'alternativa sofisticata analcolica che mantiene un gusto e un'eleganza premium.
Princess Cruises se ha asociado con Kylie Minogue para agregar su No Alcohol Sparkling Rosé a su exclusiva colección 'Love Line Premium Liquors'. El vino sin alcohol, que ha vendido 17 millones de botellas a nivel mundial desde 2020, estará disponible en toda la flota de Princess.
La bebida está elaborada con uvas premium europeas y té verde de Yunnan, China, ofreciendo notas de fresas y frutos del bosque con un final fresco. Con solo 22 calorías por 100 ml, proporciona una alternativa sofisticada sin alcohol que mantiene un sabor y una elegancia premium.
프린세스 크루즈는 카일리 미노그와 협력하여 그녀의 No Alcohol Sparkling Rosé를 그들의 독점 'Love Line Premium Liquors' 컬렉션에 추가했습니다. 이 무알코올 와인은 2020년 이후 전 세계적으로 1,700만 병이 판매되었으며, 프린세스 함대 전역에서 제공될 예정입니다.
이 음료는 유럽산 프리미엄 포도와 중국 윈난의 녹차를 사용하여 만들어지며, 신선한 딸기와 베리의 노트로 상큼한 마무리를 제공합니다. 100ml당 22칼로리로, 프리미엄 맛과 우아함을 유지하는 세련된 무알콜 대안을 제공합니다.
Princess Cruises s'est associé à Kylie Minogue pour ajouter son No Alcohol Sparkling Rosé à leur collection exclusive 'Love Line Premium Liquors'. Le vin sans alcool, qui a vendu 17 millions de bouteilles dans le monde depuis 2020, sera disponible sur toute la flotte de Princess.
La boisson est élaborée à partir de raisins premium européens et de thé vert du Yunnan, en Chine, offrant des notes de fraises fraîches et de baies avec une finale nette. Avec seulement 22 calories pour 100 ml, elle propose une alternative sans alcool sophistiquée qui préserve un goût et une élégance premium.
Princess Cruises hat sich mit Kylie Minogue zusammengetan, um ihren No Alcohol Sparkling Rosé zur exklusiven 'Love Line Premium Liquors'-Kollektion hinzuzufügen. Der alkoholfreie Wein, der seit 2020 weltweit 17 Millionen Flaschen verkauft hat, wird in der gesamten Princess-Flotte erhältlich sein.
Das Getränk wird aus europäischen Premium-Trauben und grünem Tee aus Yunnan, China, hergestellt und bietet Noten von frischen Erdbeeren und Beeren mit einem knackigen Finish. Mit nur 22 Kalorien pro 100 ml stellt es eine anspruchsvolle alkoholfreie Alternative dar, die einen hochwertigen Geschmack und Eleganz bewahrt.
- Addition of a successful product line that has sold 17 million bottles globally since 2020
- Expansion of beverage offerings to capture the growing non-alcoholic market segment
- Partnership with globally recognized celebrity Kylie Minogue enhancing brand visibility
- None.
Insights
The partnership with Kylie Minogue to introduce non-alcoholic sparkling rosé represents a strategic but minor business development for Princess Cruises and its parent company Carnival (CCL). While the alcohol-free beverage market is growing - with a projected
The move aligns with two key market trends: increasing demand for premium non-alcoholic alternatives and cruise lines' efforts to diversify their beverage offerings. However, beverage sales typically account for a small portion of cruise line revenues compared to ticket sales and other onboard revenue streams.
While Minogue's brand has demonstrated success with 17 million bottles sold globally since 2020, this particular product line extension is more about enhancing guest experience than driving significant financial returns.
Non-Alcoholic Wine Option Available Across Princess Fleet and Offers Refreshing Taste and Sophistication, Perfect for Any Occasion
Minogue's signature No Alcohol Sparkling Rosé Wine, crafted with the same luxury and flair that has made her wine collection a global success selling 17 million bottles worldwide since launching in 2020, will join the collection of premium liquors and beverages designed to enhance the guest experience aboard every Princess Cruises ship. As part of the "Love Line Premium Liquors Collection," this zero-alcohol option brings a sophisticated touch to the inclusive offerings, catering to a wide variety of tastes and preferences.
"At Princess Cruises, we are dedicated to creating exceptional experiences that delight every guest, and our collaboration with Kylie Minogue is a perfect example of how we are always evolving to meet their needs," said Sami Kohen, Princess Cruises Vice President of Food and Beverage. "Kylie's Sparkling Rosé is an ideal fit for our 'Love Line Premium Liquors Collection,' offering a refreshing, alcohol-free option that still delivers the premium taste and elegance our guests expect."
Minogue has always been passionate about celebrating life's moments with style. Her bestselling No Alcohol Sparkling Rosé Wine is crafted to offer vibrant, effervescent flavors of fresh berries and citrus, with a crisp and delicate finish. Ideal for any occasion, it provides a refined and celebratory drink experience without the alcohol, making it perfect for those seeking a refreshing alternative.
Tasting Notes:
No Alcohol Sparkling Rosé blends European premium grapes with green tea from
About "Love Line Premium Liquors Collection" from Princess Cruises:
Minogue is the seventh celebrity to join Princess Cruises' "Love Line Premium Liquors Collection," launched earlier this year, rolling out on all 16 ships and included in the Princess Plus and Princess Premier packages. Her No Alcohol Sparkling Rosé joins Betty Booze and Betty Buzz (also non-alcoholic) by Blake Lively; Pantalones Organic Tequila by Camila and Matthew McConaughey; Sláinte Irish Whiskey by Live Schreiber; Voli 305 Vodka by Pitbull; Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean; and Love Prosecco by Artist Romero Britto.
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
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