Neuroscience Study Aboard Cunard's Queen Mary 2 Reveals Cognitive Benefits of Slow Travel at Sea
Cunard reveals groundbreaking neuroscience research conducted aboard Queen Mary 2, demonstrating significant cognitive benefits of ocean travel. A study involving 40 guests on a Transatlantic Crossing showed that five days at sea can increase cognitive abilities by an average of 26%. Key findings include a 29% improvement in short-term memory recall, a 125% increase in complex problem-solving ability, and a 14% improvement in attention levels. Participants also experienced a 158% increase in perceived relaxation, with physiological stress levels decreasing by 35%. The research, conducted by Human Understanding Agency, Walnut, used biometric tools to measure cognitive and physiological changes before and after the voyage.
Cunard rivela una ricerca neuroscientifica innovativa condotta a bordo della Queen Mary 2, dimostrando i significativi benefici cognitivi dei viaggi oceanici. Uno studio che ha coinvolto 40 ospiti durante una Traversata Atlantica ha mostrato che cinque giorni in mare possono aumentare le capacità cognitive in media del 26%. Tra i risultati chiave si evidenzia un miglioramento del 29% nel richiamo della memoria a breve termine, un incremento del 125% nella capacità di risoluzione di problemi complessi e un miglioramento del 14% nei livelli di attenzione. I partecipanti hanno anche sperimentato un aumento del 158% nella percezione di rilassamento, con una diminuzione dello stress fisiologico del 35%. La ricerca, condotta dall'Human Understanding Agency di Walnut, ha utilizzato strumenti biometrici per misurare i cambiamenti cognitivi e fisiologici prima e dopo il viaggio.
Cunard revela una investigación innovadora sobre neurociencia realizada a bordo del Queen Mary 2, que demuestra los beneficios cognitivos significativos de los viajes oceánicos. Un estudio con 40 pasajeros durante un Cruce Transatlántico mostró que cinco días en el mar pueden aumentar las habilidades cognitivas en un promedio del 26%. Los hallazgos clave incluyen una mejora del 29% en la recuperación de la memoria a corto plazo, un incremento del 125% en la capacidad de resolución de problemas complejos y una mejora del 14% en los niveles de atención. Los participantes también experimentaron un aumento del 158% en la percepción de relajación, con niveles de estrés fisiológico disminuyendo en un 35%. La investigación, realizada por la Human Understanding Agency de Walnut, utilizó herramientas biométricas para medir los cambios cognitivos y fisiológicos antes y después del viaje.
큐난드는 퀸 메리 2에서 실시한 혁신적인 신경과학 연구 결과를 발표하며, 바다 여행이 인지 기능에 미치는 중요한 혜택을 보여줍니다. 대서양 횡단 동안 40명의 고객을 대상으로 한 연구는 바다에서의 5일이 평균 26%의 인지 능력을 향상시킬 수 있음을 보여주었습니다. 주요 발견으로는 단기 기억 회상에서 29%의 향상, 복잡한 문제 해결 능력이 125% 증가, 주의 집중력이 14% 향상되었습니다. 참가자들은 인지적 휴식감을 158% 증가시켰으며, 생리적 스트레스 수준은 35% 감소했습니다. 이 연구는 월넛의 휴먼 언더스탠딩 에이전시에서 실시되었으며, 여행 전후의 인지적 및 생리적 변화를 측정하기 위해 생체 측정 도구를 사용했습니다.
Cunard dévoile des recherches en neurosciences révolutionnaires réalisées à bord du Queen Mary 2, démontrant les avantages cognitifs significatifs des voyages en mer. Une étude impliquant 40 passagers lors d'une traversée transatlantique a montré que cinq jours en mer peuvent augmenter les capacités cognitives de 26 % en moyenne. Parmi les résultats clés, on note une amélioration de 29 % du rappel de la mémoire à court terme, une augmentation de 125 % de la capacité à résoudre des problèmes complexes et une amélioration de 14 % des niveaux d'attention. Les participants ont également fait état d'une augmentation de 158 % de la relaxation perçue, avec une diminution des niveaux de stress physiologique de 35 %. La recherche, réalisée par la Human Understanding Agency de Walnut, a utilisé des outils biométriques pour mesurer les changements cognitifs et physiologiques avant et après le voyage.
Cunard enthüllt bahnbrechende neurowissenschaftliche Forschung, die an Bord der Queen Mary 2 durchgeführt wurde, und zeigt signifikante kognitive Vorteile von Ozeanreisen. Eine Studie mit 40 Gästen während einer Transatlantiküberquerung ergab, dass fünf Tage auf See die kognitiven Fähigkeiten im Durchschnitt um 26% steigern können. Zu den wichtigsten Ergebnissen gehören eine 29%ige Verbesserung der Kurzzeitgedächtnisabruf, ein 125%iger Anstieg der Fähigkeit zur Lösung komplexer Probleme und eine 14%ige Verbesserung der Aufmerksamkeit. Die Teilnehmer berichteten auch von einem 158%igen Anstieg des empfundenen Entspannungsniveaus, während die physiologischen Stresswerte um 35% sanken. Die Forschung wurde von der Human Understanding Agency in Walnut durchgeführt und nutzte biometrische Werkzeuge zur Messung kognitiver und physiologischer Veränderungen vor und nach der Reise.
- Scientific validation of cognitive benefits could enhance brand value and attract new customers
- Demonstrated 26% increase in cognitive abilities after just 5 days
- Significant improvement in problem-solving abilities (125% increase)
- Measurable stress reduction (35% decrease) could position the company as a wellness tourism leader
- study sample size of only 40 participants may affect result reliability
- Study focused on single route (Southampton to New York) may not represent all cruise experiences
Insights
A small-scale neuroscience study with 40 participants aboard a luxury cruise ship, while interesting, has minimal direct business impact for Carnival (CUK). The research findings about cognitive benefits, while positive for marketing purposes, are unlikely to significantly influence revenue or stock performance. The study's primary value lies in potential marketing material rather than meaningful business outcomes.
The claimed improvements in cognitive functions (
This appears to be primarily a PR initiative to reinforce Cunard's luxury brand positioning rather than a material business development that would impact CUK's financial performance or stock valuation.
- Cunard, the luxury cruise line, unveils pioneering neuroscience research conducted aboard the iconic Queen Mary 2 to explore the tangible benefits of slow travel.
- An international study involving 40 guests on a Transatlantic Crossing revealed that just five days at sea can increase cognitive abilities such as memory, spatial reasoning, logical thinking, and problem-solving on average by
26% . - Findings highlighted an impressive
29% improvement in short-term memory recall, a125% increase in complex problem-solving ability, and a14% improvement in attention levels. - Participants also experienced a
158% increase in perceived relaxation, with the number of people describing themselves as "relaxed," underscoring the rejuvenating effects of Cunard's luxury voyages.
In a first-of-its-kind neuroscience study, the results revealed that Cunard's Transatlantic Crossing, combined with their program of enriching experiences, can increase cognitive abilities by
The study, conducted by Human Understanding Agency, Walnut, involved 40 guests from around the world embarking on the iconic Transatlantic Crossing from
Key findings included:
- Memory: A
29% improvement in word recall, indicating enhanced short-term memory performance. - Problem-Solving:
125% improvement in complex logical and spatial reasoning tasks. - Attention:
14% improvement in focus during visual tasks. - Relaxation: Self-reported relaxation rose by
158% , while overall physiological stress levels decreased by35% , reflecting the relaxing influence of the voyage.
Dr Jack Lewis, a neuroscientist, commented on the findings: "What stands out for me in this study is how neatly all the pieces fit together. The passengers' time on the ship clearly reduced their stress levels based on subjective and objective measures. The main stress hormone, cortisol, is well-known in the science research literature to interfere with various cognitive processes. So, the boost in memory and logical reasoning capacity identified in this study is likely to be attributed to the stress-relieving impact of ocean travel. This, combined with the amazing array of stimulating activities onboard the world's only ocean liner, allows the passenger's brains to unlock their full potential."
Beyond the study's cognitive findings, Cunard's unique offering provides an unmatched sanctuary for relaxation and renewal. From captivating lectures by world-renowned experts as part of the Cunard Insights program to personalized wellness treatments, each element of the voyage is thoughtfully designed to foster well-being. This is all complemented by Cunard's celebrated White Star Service, ensuring every moment aboard is distinguished by personalized attention and elegance.
Katie McAlister, President of Cunard, added: "This study reinforces what we have always known - a Cunard voyage is much more than just a holiday. Our thoughtfully curated enrichment programs, bespoke wellness experiences, world-class dining, and renowned White Star Service combined with the opportunity to unwind and embrace the serenity of the ocean leave our guests feeling refreshed, inspired, and reinvigorated."
For more information about Cunard or to book a voyage, contact your Travel Advisor, call Cunard at 1-800-728-6273, or visit www.cunard.com.
For Travel Advisors interested in further information, please contact your Business Development Manager, visit OneSourceCruises.com, or call Cunard at 1-800-528-6273.
NOTES TO EDITORS
The neuroscience study was conducted by Walnut Unlimited. 40 guests traveling on the Queen Mary 2 from
Further images can be downloaded here: https://we.tl/t-2jeggkkNxP
About Cunard
Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840, celebrating an incredible 184 years of operation. The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include
There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, entered service in May 2024. This investment is part of the company's ambitious plans for the future of Cunard globally and will be the first time since 1999 that Cunard will have four ships in simultaneous service. Cunard is based at Carnival House in
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For additional information about Cunard, contact:
Jackie Chase, Cunard, jchase@cunard.com
Cindy Adams, cindy@mgamediagroup.com
About Walnut Unlimited
Walnut Unlimited, blend scientific expertise - neuroscience, data science and behavioural science with the very best of quantitative and qualitative research to understand human decision making.
They work with some of the world's best-known brands - unlocking human understanding to drive better, human centred decisions, that will bring people closer to brands and bring about positive behaviour change.
About Dr Jack Lewis
Dr Jack is a neuroscientist dedicated to making brain science accessible. His research on sensory integration and brain function has been published in leading journals, and he's authored bestsellers like Sort Your Brain Out as well as The Science of Sin. A seasoned broadcaster, Dr Jack has hosted Secrets of the Brain and appeared on BBC, Sky, and Discovery. As a speaker and consultant, he shares neuroscience insights to inspire audiences and drive innovation across industries. Passionate about STEM, he bridges science and storytelling to engage the widest possible audience.
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SOURCE Cunard
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