Award-winning Actress Hannah Waddingham Brings the Magic of "The Love Boat" Back to Life in New Princess Cruises Ad Campaign

Rhea-AI Summary

Princess Cruises launches a new global advertising campaign, 'Love Boat by Hannah,' featuring Emmy-winning Ted Lasso actress Hannah Waddingham. The campaign reimagines the iconic Love Boat theme song, with Waddingham recording at Miami's Criteria Recording Studios. The ads showcase Waddingham enjoying various cruise experiences aboard a Princess ship, filmed in cinematic style by director Dave Laden. The campaign will be distributed across multiple platforms in the U.S., U.K., Canada, and Australia, including connected TV, digital platforms, social media, and cinemas. Waddingham, who serves as Godmother of the new Sun Princess, brings modern appeal to the brand while honoring its legacy.

Positive

• Strategic marketing initiative targeting diverse demographics including digitally savvy adults and multi-generational groups
• Multi-channel campaign distribution across major markets (US, UK, Canada, Australia)
• Association with high-profile entertainment personality enhancing brand visibility

Negative

• None.

Emmy-Winning Ted Lasso Actress and Musical Theater Veteran Brings Modern Edge
to the Storied Brand in New Ad Campaign

FT. LAUDERDALE, Fla., Nov. 22, 2024 /PRNewswire/ -- Princess Cruises is setting sail on a wave of nostalgia and star power with its new global advertising campaign, "Love Boat by Hannah," featuring Ted Lasso's Emmy-winning actress and musical theater sensation Hannah Waddingham. Bringing her powerhouse vocals and signature charm, Waddingham reintroduces audiences to one of TV's most recognizable theme songs: The Love Boat.

The original Love Boat series, which aired on ABC from 1977 to 1986, became a pop culture phenomenon, turning the show's catchy theme into an anthem of romance and adventure. In the new ad campaign, Waddingham reimagines the song, adding a modern twist while celebrating the iconic legacy that helped make Princess Cruises a household name.

Filmed in dazzling, cinematic style by acclaimed director Dave Laden of Hungry Man and created with the expertise of Princess Cruises' agency of record, Terri & Sandy, the campaign follows Waddingham as she enjoys the lavish delights aboard a Princess cruise. Whether she's belting out the theme song while sipping artisanal cocktails, lounging by the pool, communing with dolphins, savoring gourmet cuisine, or drifting off to sleep during a massage, Waddingham brings humor and elegance to every scene.

To bring new life to the legendary track, Waddingham recorded her version at the famed Criteria Recording Studios in Miami, a music industry landmark that's hosted the likes of ABBA, Bob Marley, Jay-Z, and Shakira. The studio's storied walls lent a touch of musical magic to the performance, reminding everyone why The Love Boat theme remains as infectious today as it was in the '70s and '80s.

"Hannah Waddingham brings something truly special to one of the most recognizable theme songs in television history and Princess Cruises brand anthem," said John Padgett, president of Princess Cruises. "As Godmother of Sun Princess, she infuses the beloved tune with her extraordinary talent and playful energy, paying tribute to The Love Boat's Hollywood legacy, which featured thousands of memorable guest stars. Her performance beautifully captures the timeless elegance and spirit of adventure that define the Princess Cruises experience."

The "Love Boat by Hannah" campaign invites audiences to rediscover the magic of The Love Boat and set sail with Princess Cruises on an adventure where every moment is unforgettable - anchored by Waddingham's electrifying performance.

Earlier this year, Waddingham was honored as the Godmother of the brand's new, next level Love Boat - Sun Princess - a prestigious title held by a distinguished roster of past godparents, including icons like Diana, Princess of Wales, Audrey Hepburn, and Sophia Loren. Her role cements her place in Princess Cruises' storied tradition of celebrating luminary women from around the world.

The "Love Boat by Hannah" campaign will roll out in a series of 60-, 30-, 15-, and 06-second spots across the U.S., U.K., Canada, and Australia. Audiences can expect to catch these captivating ads on connected TV, digital platforms, and through a dynamic social media strategy. The flagship 60-second spot will even make a splash in U.S. cinemas, playing before highly anticipated blockbusters like Wicked and Gladiator 2.

Designed to resonate with both seasoned Princess cruisers and those curious about embarking on their first voyage, the campaign targets a diverse audience. Key demographics include digitally savvy adults, active seniors, families with teenagers, and multi-generational groups eager for shared adventures.

"Hannah Waddingham has a presence as powerful and radiant as the Sun Princess herself," said JP Gomez, Creative Director at Terri & Sandy. "From start to finish, she brought brilliance and humor to the creative process, contributing clever, witty ideas that elevated the entire campaign. This production was a celebration of nostalgia blended with the sleek, contemporary elegance of the Sun Princess. We couldn't have asked for better partners than Hannah and the Princess team."

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.

About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Sun Princess, the brand's new, next-level Love Boat named Condé Nast Traveler's Mega Ship of the Year, introduces the groundbreaking Sphere Class platform and will be joined by sister ship, Star Princess, in Fall 2025. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

View original content to download multimedia:https://www.prnewswire.com/news-releases/award-winning-actress-hannah-waddingham-brings-the-magic-of-the-love-boat-back-to-life-in-new-princess-cruises-ad-campaign-302314449.html

SOURCE Princess Cruises

FAQ

What is Princess Cruises' new advertising campaign featuring Hannah Waddingham?

Princess Cruises launched 'Love Boat by Hannah,' a global advertising campaign featuring Emmy-winning actress Hannah Waddingham reimagining the iconic Love Boat theme song while showcasing cruise experiences.

Where will Princess Cruises' new Love Boat campaign be shown?

The campaign will be shown across the U.S., U.K., Canada, and Australia through connected TV, digital platforms, social media, and in U.S. cinemas before movies like Wicked and Gladiator 2.

What is Hannah Waddingham's role with Princess Cruises beyond the ad campaign?

Hannah Waddingham serves as the Godmother of Princess Cruises' new Sun Princess ship, joining a prestigious list of past godparents including Diana, Princess of Wales, Audrey Hepburn, and Sophia Loren.