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Holland America Line is hosting the Alaska Cruise and Travel Show on March 19, 2022, at Pier 66 in Seattle. This free event celebrates 75 years of Alaska exploration and features interactive displays, local specialties, and opportunities to win cruises and gift cards. Attendees can meet sled dog mushers, participate in axe throwing, and pan for gold. The show aims to promote Alaska cruise experiences, emphasizing cruises from Seattle, which are appealing for locals. The event is sponsored by various local businesses and aims to attract travelers interested in summer cruises.

Holland America Line is celebrating its 75th year of Alaska exploration with a contest asking fans to write letters or poems expressing their love for Alaska. The contest runs from February 14 to March 15, 2022, with ten winners receiving a cruise in suite accommodations. Notable judges will select one grand prize winner for a Neptune Suite cruise and nine additional winners for Vista or Signature Suites. This initiative aims to capture the emotional connection travelers have with Alaska while promoting the cruise line's commitment to immersive travel experiences.

Princess Cruises has announced its first-ever summer season of cruises from the Port of Los Angeles, starting June 25, 2022, aboard the Sapphire Princess. The season includes 16 cruises ranging from four to 16 days, with destinations in Mexico, Hawaii, and the California Coast. Departures include a five-day getaway for July 4. Travel bookings open on February 16, 2022, with special offers such as $1 deposits and $50 onboard spending money. This initiative aims to enhance vacation options for travelers while promoting cruise tourism.

Holland America Line announced its plans for 2023, featuring six ships for Alaska exploration, enhancing its offerings with culturally focused onboard experiences and an increased number of Glacier Bay visits. The cruise line celebrates 75 years in Alaska, emphasizing its expertise and unique itineraries, including a return of the 14-day "Great Alaskan Explorer" cruise. The cruises, running from April to September 2023, combine ocean voyages with inland explorations in Denali and the Yukon, showcasing premium experiences and exclusive access to Alaska's breathtaking landscapes.

Princess Cruises has announced the debut of its new original production show, Spotlight Bar, set to launch on April 17, 2022, aboard the Discovery Princess. The show features an engaging bar atmosphere where guests can connect with local storytellers through music. Highlights include a modern playlist with popular songs performed live by talented singers, dancers, and musicians. The Discovery Princess, accommodating 3,660 guests, will also feature luxurious amenities and environmentally-friendly technologies.

Cunard has announced the name of its new luxury cruise ship, Queen Anne, marking a significant milestone in the company's 182-year history. This ship will be the 249th in Cunard's fleet, joining existing ships Queen Mary 2, Queen Victoria, and Queen Elizabeth. Queen Anne is set to debut in early 2024 and represents an ambitious expansion. The ship will offer innovative guest experiences and a design that reflects both Cunard's heritage and modern luxury. Details on its maiden season will be available in May 2022.

Cunard has reported unprecedented demand for its Summer 2023 itineraries, achieving record bookings in the first two days of trading. The luxury brand has announced over 150 international voyages, with significant interest in its Princess and Queens Grills Suites. This surge is attributed to Cunard's global appeal and reflects a resurgence in luxury travel, as evidenced by two of its strongest booking periods in over a decade. The Summer 2023 program includes voyages to 120 unique ports across 35 countries, with various itineraries showcasing stunning destinations.

Princess Cruises announced the expansion of MedallionPay, a contactless payment option for guests, now available in ports including the Caribbean and Alaska. This service allows travelers to make purchases securely using their Princess Medallion device without cash or credit cards. For the inaugural year, guests will receive 7% back on shoreside purchases as onboard credit. The initiative enhances the guest experience by combining onboard and destination convenience, available with numerous retail partners. Merchants benefit from no setup fees and can start using MedallionPay quickly.

Holland America Line has extended its Military Appreciation Offer to include first responders and healthcare workers from both the U.S. and Canada, providing $100 Onboard Spending Money for select cruise bookings through May 2022. Reservations must be made by March 15, 2022. The offer applies to a variety of destinations, including Alaska, Europe, the Caribbean, and more. This initiative aims to honor those who serve selflessly in their communities, enhancing their cruise experience with additional benefits.