Cunard invites the public to co-create a "Sea of Glamour" exhibition celebrating 185 years of ocean travel
Cunard has launched an initiative to address the potential loss of historical memories in the digital age, as revealed by a new international study. The research shows that 265 billion images are taken annually across the UK and US, with 97% captured on smartphones and only 3% stored in printed albums. A concerning 72% believe future generations' memories could be lost without printed photos.
In response, Cunard is creating the 'Sea of Glamour' exhibition, curated by photographer Mary McCartney, to celebrate its 185th anniversary. The exhibition will debut at Liverpool's Liver Building in May, featuring historical photos of celebrities, royalty, and public contributions from Cunard voyages. The exhibition will later travel globally on Cunard's fleet.
The public can submit their Cunard voyage memories until March 9, 2025, contributing to this preservation effort that aims to bridge the generational gap in collective history.
Cunard ha lanciato un'iniziativa per affrontare la potenziale perdita dei ricordi storici nell'era digitale, come rivelato da un nuovo studio internazionale. La ricerca mostra che 265 miliardi di immagini vengono scattate annualmente nel Regno Unito e negli Stati Uniti, con il 97% catturato su smartphone e solo il 3% archiviato in album cartacei. È preoccupante che il 72% creda che i ricordi delle generazioni future possano andare persi senza foto stampate.
In risposta, Cunard sta creando la mostra 'Sea of Glamour', curata dalla fotografa Mary McCartney, per celebrare il suo 185° anniversario. La mostra debutterà al Liver Building di Liverpool a maggio, presentando foto storiche di celebrità, della famiglia reale e contributi pubblici dai viaggi Cunard. Successivamente, la mostra viaggerà in tutto il mondo a bordo della flotta Cunard.
Il pubblico può inviare i propri ricordi dei viaggi Cunard fino al 9 marzo 2025, contribuendo a questo sforzo di conservazione che mira a colmare il divario generazionale nella storia collettiva.
Cunard ha lanzado una iniciativa para abordar la posible pérdida de recuerdos históricos en la era digital, como revela un nuevo estudio internacional. La investigación muestra que se toman 265 mil millones de imágenes anualmente en el Reino Unido y Estados Unidos, con el 97% capturadas en teléfonos inteligentes y solo el 3% almacenadas en álbumes impresos. Resulta preocupante que el 72% crea que los recuerdos de las generaciones futuras podrían perderse sin fotos impresas.
En respuesta, Cunard está creando la exposición 'Sea of Glamour', curada por la fotógrafa Mary McCartney, para celebrar su 185º aniversario. La exposición debutará en el Liver Building de Liverpool en mayo, presentando fotos históricas de celebridades, la realeza y contribuciones públicas de los viajes de Cunard. Posteriormente, la exposición viajará a nivel mundial en la flota de Cunard.
El público puede enviar sus recuerdos de los viajes de Cunard hasta el 9 de marzo de 2025, contribuyendo a este esfuerzo de preservación que busca cerrar la brecha generacional en la historia colectiva.
큐나드는 디지털 시대에 역사적 기억의 잠재적 손실을 해결하기 위한 이니셔티브를 시작했습니다. 이 내용은 새로운 국제 연구에 의해 밝혀졌습니다. 연구에 따르면, 2650억 개의 이미지가 매년 영국과 미국에서 촬영되며, 그중 97%가 스마트폰으로 촬영되고, 단지 3%만이 인쇄된 앨범에 저장됩니다. 72%가 미래 세대의 기억이 인쇄된 사진 없이 잃어버릴 수 있다고 우려하고 있습니다.
이에 대한 응답으로, 큐나드는 Sea of Glamour 전시회를 개최하며, 이는 사진작가 메리 맥카트니가 큐레이션합니다. 이 전시회는 큐나드 185주년을 기념하며, 5월에 리버풀의 라이버 빌딩에서 첫선을 보일 것입니다. 유명인, 왕실 사진과 큐나드 여행에서의 공개 기여로 구성된 역사적 사진들이 전시됩니다. 이후 이 전시회는 큐나드의 함대를 통해 전 세계를 여행하게 됩니다.
대중은 2025년 3월 9일까지 큐나드 여행의 기억을 제출할 수 있으며, 이는 집단 역사에서 세대 간의 격차를 해소하기 위한 보존 노력에 기여합니다.
Cunard a lancé une initiative pour répondre à la perte potentielle de souvenirs historiques à l'ère numérique, comme le révèle une nouvelle étude internationale. La recherche montre que 265 milliards d'images sont prises chaque année au Royaume-Uni et aux États-Unis, avec 97% capturées sur des smartphones et seulement 3% conservées dans des albums imprimés. Une préoccupation croissante est que 72% pensent que les souvenirs des générations futures pourraient être perdus sans photos imprimées.
En réponse, Cunard crée l'exposition 'Sea of Glamour', dirigée par la photographe Mary McCartney, pour célébrer son 185e anniversaire. L'exposition fera ses débuts au Liver Building de Liverpool en mai, présentant des photos historiques de célébrités, de la royauté et des contributions publiques des voyages Cunard. Par la suite, l'exposition voyagera à l'échelle mondiale avec la flotte de Cunard.
Le public peut soumettre ses souvenirs de voyage Cunard jusqu'au 9 mars 2025, contribuant à cet effort de préservation qui vise à combler le fossé générationnel dans l'histoire collective.
Cunard hat eine Initiative ins Leben gerufen, um den potenziellen Verlust historischer Erinnerungen im digitalen Zeitalter anzugehen, wie eine neue internationale Studie zeigt. Die Forschung zeigt, dass jährlich 265 Milliarden Bilder im Vereinigten Königreich und in den USA aufgenommen werden, wobei 97% mit Smartphones und nur 3% in gedruckten Alben gespeichert werden. Besorgniserregende 72% glauben, dass die Erinnerungen zukünftiger Generationen ohne gedruckte Fotos verloren gehen könnten.
Als Antwort darauf erstellt Cunard die Ausstellung 'Sea of Glamour', die von der Fotografin Mary McCartney kuratiert wird, um ihr 185-jähriges Bestehen zu feiern. Die Ausstellung wird im Mai im Liver Building in Liverpool Premiere feiern und historische Fotos von Prominenten, der Royal Family und öffentlichen Beiträgen von Cunard-Reisen zeigen. Anschließend wird die Ausstellung weltweit mit der Flotte von Cunard reisen.
Die Öffentlichkeit kann ihre Erinnerungen an Cunard-Reisen bis zum 9. März 2025 einreichen und zu diesem Erhaltungsprojekt beitragen, das darauf abzielt, die Generationenlücke in der kollektiven Geschichte zu überbrücken.
- Initiative likely to strengthen brand recognition and customer engagement
- Global exhibition provides marketing opportunities and potential increased visibility
- Partnership with renowned photographer Mary McCartney adds prestige to the project
- None.
- The digital age threatens to create a generational gap in our collective history
- New international study reveals a staggering 256 billion1 images are taken every year in the
UK & US alone - Only
3% of adults store their cherished memories in printed album - Over
70% believe that without printed photos, future generations' memories could be lost - Cunard calls for public to help co-create a global exhibition to preserve cherished memories on board its ships for its 185th Anniversary
A new international study revealed a staggering 265 billion1 images are taken every year across the
This reliance on digital storage could create a generational memory gap -
The findings also highlighted a lack of planning around preservation. While three in four adults (
This trend threatens to impact the historic footprint and shareable legacy that physical photos and albums once provided. Especially as over half of adults (
To remedy this, Cunard is inviting guests, employees, and celebrities to share their unforgettable images from on board its ships. These contributions will form part of the 'Sea of Glamour' exhibition, set to debut at
The exhibition will feature a stunning collection of photos of
Mary McCartney will take the final photograph for the exhibition herself, capturing a portrait of Queen Anne's Icons in
Siân Wilks, Cunard Archivist at the University of Liverpool Library, said: "As a unique resource that captures Cunard's unrivalled 185-year history, the Cunard archive is an incredible collection that is accessible to all. It is exciting to see how today's events will shape the Cunard archive of the future and capture the stories of those connected to the brand".
Katie McAlister, President of Cunard, emphasized the importance of this initiative: "For 185 years, our ships have been at the heart of unforgettable moments for millions of guests and crew. This is a chance to celebrate those memories and the stories they tell. By sharing your experiences, you'll help Mary McCartney create something truly unique—an exhibition that brings Cunard's incredible history to life for everyone to enjoy."
The 'Sea of Glamour' will become a global exhibition, set to travel the world on board the Cunard fleet to celebrate the 185th Anniversary.
To find out how your cherished memories on board a Cunard ship could become part of the brand's iconic history, visit www.cunard.com/seaofglamour and submit your favorite memories to cunardphotography@cunard.co.uk by Sunday March 9, 2025.
For more information about Cunard or to book a voyage, contact your Travel Advisor, call Cunard at 1-800-728-6273, or visit www.cunard.com.
For Travel Advisors interested in further information, please contact your Business Development Manager, visit OneSourceCruises.com, or call Cunard at 1-800-528-6273.
Notes to Editors
International Study: Opinium research conducted on 16 January 2025 - 22 January 2025 amongst a nationally representative sample of 3,000 adults in the
1 The calculation used to calculate 256 Billion photos
In a sample of 1,000 US adults, 991 (
In a sample of 1,000
About Cunard
Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840, and this year celebrates an incredible 185 years of operation. 2025 is a momentous year in Cunard's history, which will be marked with several iconic land-based events and special Event Voyages. The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include
There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, which entered service in May 2024. This investment is part of the company's ambitious plans for the future of Cunard globally, with the brand now boasting four ships in simultaneous service for the first time since 1999. Cunard is based at Carnival House in
Social Media
Facebook: www.facebook.com/cunard
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For additional information about Cunard, contact:
Jackie Chase, Cunard, jchase@cunard.com
Cindy Adams, cindy@mgamediagroup.com
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