Cunard invites the public to co-create a "Sea of Glamour" exhibition celebrating 185 years of ocean travel

Rhea-AI Summary

Cunard has launched an initiative to address the potential loss of historical memories in the digital age, as revealed by a new international study. The research shows that 265 billion images are taken annually across the UK and US, with 97% captured on smartphones and only 3% stored in printed albums. A concerning 72% believe future generations' memories could be lost without printed photos.

In response, Cunard is creating the 'Sea of Glamour' exhibition, curated by photographer Mary McCartney, to celebrate its 185th anniversary. The exhibition will debut at Liverpool's Liver Building in May, featuring historical photos of celebrities, royalty, and public contributions from Cunard voyages. The exhibition will later travel globally on Cunard's fleet.

The public can submit their Cunard voyage memories until March 9, 2025, contributing to this preservation effort that aims to bridge the generational gap in collective history.

Positive

• Initiative likely to strengthen brand recognition and customer engagement
• Global exhibition provides marketing opportunities and potential increased visibility
• Partnership with renowned photographer Mary McCartney adds prestige to the project

Negative

• None.

• The digital age threatens to create a generational gap in our collective history
• New international study reveals a staggering 256 billion¹ images are taken every year in the UK & US alone
• Only 3% of adults store their cherished memories in printed album
• Over 70% believe that without printed photos, future generations' memories could be lost
• Cunard calls for public to help co-create a global exhibition to preserve cherished memories on board its ships for its 185th Anniversary

VALENCIA, Calif., Jan. 28, 2025 /PRNewswire/ -- Are future generations at risk of losing precious childhood memories? According to new research by luxury British cruise line Cunard, the digital age is creating a generational gap in our collective history. In response to this, Cunard is calling upon the public to help preserve these precious moments in a new physical exhibition curated by renowned British photographer Mary McCartney to mark 185 years of ocean travel.

A new international study revealed a staggering 265 billion¹ images are taken every year across the UK and the U.S. and many of those remain unseen and unshared, buried in digital devices. With smartphones now responsible for capturing 97% of all photos, only 3% of people store their cherished memories in printed albums.

This reliance on digital storage could create a generational memory gap - 72% believe that without printed photos, future generations' memories could be lost. Furthermore, only half (51%) of adults are confident that their photos will be accessible in 50 years' time!

The findings also highlighted a lack of planning around preservation. While three in four adults (75%) plan to preserve and share photos of their children or young relatives, some do not. The main reason for this is they haven't thought about it yet (38%), or they believe there is perceived lack of interest in the photos (33%).

This trend threatens to impact the historic footprint and shareable legacy that physical photos and albums once provided. Especially as over half of adults (53%) admit to being forced to delete their photos because they ran out of storage or lost photos because their phone broke (39%). As a result, countless stories and sentimental memories are at risk of being lost forever.

To remedy this, Cunard is inviting guests, employees, and celebrities to share their unforgettable images from on board its ships. These contributions will form part of the 'Sea of Glamour' exhibition, set to debut at Liverpool's famous Liver Building in May.

The exhibition will feature a stunning collection of photos of Hollywood icons, musicians, politicians, and royalty from the Cunard archives, alongside newly curated images from the public to form a timeline of iconic moments that will immerse visitors in the magic of nearly two centuries of transatlantic travel.

Mary McCartney will take the final photograph for the exhibition herself, capturing a portrait of Queen Anne's Icons in Liverpool on the day it opens. This unique image will offer a fresh, captivating perspective on Cunard's iconic link to Liverpool.

Siân Wilks, Cunard Archivist at the University of Liverpool Library, said: "As a unique resource that captures Cunard's unrivalled 185-year history, the Cunard archive is an incredible collection that is accessible to all. It is exciting to see how today's events will shape the Cunard archive of the future and capture the stories of those connected to the brand".

Katie McAlister, President of Cunard, emphasized the importance of this initiative: "For 185 years, our ships have been at the heart of unforgettable moments for millions of guests and crew. This is a chance to celebrate those memories and the stories they tell. By sharing your experiences, you'll help Mary McCartney create something truly unique—an exhibition that brings Cunard's incredible history to life for everyone to enjoy."

The 'Sea of Glamour' will become a global exhibition, set to travel the world on board the Cunard fleet to celebrate the 185th Anniversary.

To find out how your cherished memories on board a Cunard ship could become part of the brand's iconic history, visit www.cunard.com/seaofglamour and submit your favorite memories to cunardphotography@cunard.co.uk by Sunday March 9, 2025.

For more information about Cunard or to book a voyage, contact your Travel Advisor, call Cunard at 1-800-728-6273, or visit www.cunard.com.

For Travel Advisors interested in further information, please contact your Business Development Manager, visit OneSourceCruises.com, or call Cunard at 1-800-528-6273.

Notes to Editors

International Study: Opinium research conducted on 16 January 2025 - 22 January 2025 amongst a nationally representative sample of 3,000 adults in the UK (1,000), US (1,000) and Germany (1,000)

¹ The calculation used to calculate 256 Billion photos

In a sample of 1,000 US adults, 991 (99%) took photos. They took on average 17.3 photos per week, or 899.6 (17.3*52) per year. 99% * 258.3m (US adult population) = 256.1m. 256.1m*899.6=230,360m

In a sample of 1,000 UK adults, 978 (98%) took photos. They took on average 12.8 photos per week, or 665.6 (12.8*52) per year. 98% * 54.2m (UK adult population) = 53m. 53m*665.6=35,364m

About Cunard
Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840, and this year celebrates an incredible 185 years of operation. 2025 is a momentous year in Cunard's history, which will be marked with several iconic land-based events and special Event Voyages. The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include Europe, the Caribbean, Alaska, the Far East and Australia.

There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, which entered service in May 2024. This investment is part of the company's ambitious plans for the future of Cunard globally, with the brand now boasting four ships in simultaneous service for the first time since 1999. Cunard is based at Carnival House in Southampton and has been owned since 1998 by Carnival Corporation & plc. www.cunard.com (NYSE/LSE: CCL; NYSE:CUK).

Social Media
Facebook: www.facebook.com/cunard
Twitter: www.twitter.com/cunardline
YouTube: www.youtube.com/wearecunard
Instagram: www.instagram.com/cunardline

For additional information about Cunard, contact:
Jackie Chase, Cunard, jchase@cunard.com
Cindy Adams, cindy@mgamediagroup.com

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SOURCE Cunard

FAQ

When will Cunard's Sea of Glamour exhibition open in Liverpool for CUK shareholders?

The Sea of Glamour exhibition will open at Liverpool's Liver Building in May 2025, featuring historical photos and public contributions celebrating Cunard's 185th anniversary.

What is the deadline to submit photos for Cunard's Sea of Glamour exhibition?

The deadline for submitting photos to Cunard's Sea of Glamour exhibition is Sunday, March 9, 2025.

How is Mary McCartney involved in Cunard's 185th anniversary exhibition?

Mary McCartney is curating the Sea of Glamour exhibition and will take the final photograph featuring Queen Anne's Icons in Liverpool on the opening day.

What happens to Cunard's Sea of Glamour exhibition after its Liverpool debut?

After its debut in Liverpool, the Sea of Glamour exhibition will become a global traveling exhibition, displayed on board the Cunard fleet to celebrate the 185th Anniversary.