Cunard announces "Treat yourself, on us" and "Enjoy it all" Wave season offers on select 2025-2027 sailings

Rhea-AI Summary

Cunard launches two Wave season campaigns for 2025-2027 sailings: 'Treat yourself, on us' and 'Enjoy it all'. The 'Treat yourself, on us' promotion, available through March 26, 2025, offers up to $800 USD onboard credit per stateroom and includes Drinks Package and Hotel & Dining Service Charges for Princess and Queens Grill Suites.

The 'Enjoy it all' package, priced at $60 per person daily, provides unlimited Wi-Fi, Drinks Package, and Alternative Dining or Champagne Afternoon Tea for select stateroom categories on Alaska, Caribbean, and Panama Canal voyages on Queen Elizabeth.

Featured itineraries include Alaska summer cruises with scenic glacier viewing, iconic Transatlantic crossings on Queen Mary 2, and Caribbean winter sailings from Miami. The offers apply to voyages across Cunard's fleet, including Queen Mary 2, Queen Victoria, Queen Elizabeth, and the new Queen Anne.

Positive

• Comprehensive onboard credit offering up to $800 USD per stateroom
• Multiple value-add inclusions (drinks, dining, Wi-Fi) in 'Enjoy it all' package
• Extensive sailing schedule covering diverse destinations through 2027
• Launch of new ship (Queen Anne) expanding fleet capacity

Negative

• 'Enjoy it all' package requires additional payment of $60 per person/day
• Premium benefits to specific stateroom categories

Insights

Marketing Analyst

This promotional Wave season campaign, while structured to drive sales, lacks substantial financial impact for investors to consider. The promotions - "Treat yourself, on us" and "Enjoy it all" - are standard industry practices during the Wave season (January-March), when cruise lines traditionally offer their best deals to fill future inventory.

The onboard credit offering of up to $800 per stateroom and the $60 per person per day "Enjoy it all" package are within normal promotional ranges and don't represent a significant deviation from industry standards or previous years' offerings. While these promotions may help maintain booking momentum, they're unlikely to materially impact Carnival 's (CUK's parent company) financial performance or stock value.

The extended booking window into 2027 and the focus on premium routes like Alaska and Transatlantic crossings suggest healthy forward-looking demand, but this is a routine operational announcement rather than market-moving news.

VALENCIA, Calif., Jan. 9, 2025 /PRNewswire/ -- Luxury cruise line Cunard kicks off the 2025 Wave season with two campaigns: "Treat yourself, on us" and "Enjoy it all."

Returning in 2025, "Treat yourself, on us" is available on most voyages between June 2025 and March 2027 on Cunard's fleet – flagship Queen Mary 2, Queen Victoria, Queen Elizabeth, and the line's newest ship, Queen Anne.

"Enjoy It all" is available on select stateroom categories on all Alaska, Caribbean, and Panama Canal voyages sailing on Queen Elizabeth from June 2025 to September 2026.

Treat yourself, on us
From now through March 26, 2025, "Treat yourself, on us" includes Onboard Credit up to $800 USD per stateroom ($400 per person in a Queens Grill Suite for voyages sailing 10 to 20 nights). Onboard Credit may be used for onboard shopping or booking Shore Experiences, spa treatments, and other onboard services. The Drinks Package and Hotel & Dining Service Charges are included when booking any Princess Grill or Queens Grill Suite.

The "Treat yourself, on us" offer is available on the following itineraries:

• 2025 Alaska, Canada, Caribbean, Europe, Mediterranean, Panama, and Transatlantic
• 2026 Canada, Caribbean, Europe, Mediterranean, Transatlantic, World and World Segments
• 2027 Caribbean, Europe, Mediterranean, Transatlantic, World and World Segments

Enjoy it all
During the wave period, now to March 26, 2025, Cunard is offering the "Enjoy it all" package, offering unlimited Wi-Fi, the 'Beers, Wine, and Spirits' Drinks Package (21+), and Alternative Dining or Champagne Afternoon Tea. Offer is available to bookings in Balcony, Oceanview, and Inside staterooms on select Alaska, Caribbean, and Panama Canal voyages sailing on Queen Elizabeth.

"Enjoy it all" is available for $60 per person, per day when combined with the "Treat yourself, on us" promotion.

Guests can enjoy some of Cunard's signature sailings, including:

• Summer in Alaska on Queen Elizabeth: In 2025, Cunard will offer seven- to 11-night voyages roundtrip out of Seattle. Itineraries include scenic cruising through Glacier Bay National Park, Hubbard Glacier, and Tracy Arm Fjord, as well as full days in several ports, including Juneau, Ketchikan, Skagway, Sitka, and Icy Strait Point.
  
  
• Eastbound and Westbound Transatlantic Crossings on flagship Queen Mary 2: This iconic voyage sails New York to Southampton, England with seven nights at sea to luxuriate across the North Atlantic providing time away to disconnect and revitalize.
  
  
• Winter in the Caribbean on Queen Elizabeth: Sailing from Miami during a several-month Caribbean season, guests can explore the region's acclaimed crystal-clear waters and pristine beaches, stopping at ports including St. Thomas, Bridgetown, Philipsburg, and Barbados. 

"Enjoy it all" and "Treat yourself, on us" offers are subject to full terms and conditions available at https://www.cunard.com/en-us/cruise-deals/treat-yourself-on-us/sale-terms.

For more information about Cunard or to book a voyage, contact your Travel Advisor, call Cunard at 1-800-728-6273, or visit www.cunard.com.

For Travel Advisors interested in further information, please contact your Business Development Manager, visit OneSourceCruises.com, or call Cunard at 1-800-528-6273.

About Cunard
Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840, and this year celebrates an incredible 185 years of operation. 2025 is a momentous year in Cunard's history, which will be marked with several iconic land-based events and special Event Voyages. The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include Europe, the Caribbean, Alaska, the Far East and Australia.

There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, which entered service in May 2024. This investment is part of the company's ambitious plans for the future of Cunard globally, with the brand now boasting four ships in simultaneous service for the first time since 1999. Cunard is based at Carnival House in Southampton and has been owned since 1998 by Carnival Corporation & plc. www.cunard.com (NYSE/LSE: CCL; NYSE:CUK).

Social Media
Facebook: www.facebook.com/cunard
Twitter: www.twitter.com/cunardline
YouTube: www.youtube.com/wearecunard
Instagram: www.instagram.com/cunardline

For additional information about Cunard, contact:
Jackie Chase, Cunard, jchase@cunard.com
Cindy Adams, cindy@mgamediagroup.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/cunard-announces-treat-yourself-on-us-and-enjoy-it-all-wave-season-offers-on-select-2025-2027-sailings-302347413.html

SOURCE Cunard

FAQ

What are the main benefits of Cunard's 'Treat yourself, on us' promotion for CUK shareholders?

The promotion offers up to $800 USD onboard credit per stateroom, plus Drinks Package and Hotel & Dining Service Charges for Princess and Queens Grill Suites, potentially driving higher booking volumes and revenue.

How much does Cunard's 'Enjoy it all' package cost for 2025-2027 sailings?

The 'Enjoy it all' package costs $60 per person per day when combined with the 'Treat yourself, on us' promotion.

What destinations are covered under Cunard's 2025-2027 Wave season offers?

The offers cover Alaska, Caribbean, Panama Canal, Europe, Mediterranean, Canada, Transatlantic crossings, and World voyage segments.

When does Cunard's 2025 Wave season promotion end?

Both the 'Treat yourself, on us' and 'Enjoy it all' promotions end on March 26, 2025.

Which Cunard ships are included in the 2025-2027 Wave season offers?

The offers apply to the entire Cunard fleet: Queen Mary 2, Queen Victoria, Queen Elizabeth, and the new Queen Anne.