Roku the First Publisher to Launch Innovid Harmony Reach & Frequency, Driving Optimized Reach & Campaign Performance
Innovid (NYSE:CTV) has announced the launch of Harmony Reach & Frequency for publishers, partnering with Roku, the leading TV streaming platform in the U.S. This marks the first publisher implementation of Innovid's holistic frequency management solution for CTV and digital video advertising.
Through integration with the Roku Data Cloud, advertisers will benefit from enhanced capabilities including driving incremental reach by targeting new viewers, maximizing campaign effectiveness by reducing waste, and optimizing frequency exposure. Roku also plans to integrate Harmony Conversions, enabling near real-time conversion signals for campaign adjustments.
The partnership extends to measurement, with Innovid integrating Roku's OS insights into its measurement platform for improved accuracy. This collaboration aims to advance the TV streaming ecosystem by aligning supply and demand-side goals while prioritizing advertiser-viewer balance.
Innovid (NYSE:CTV) ha annunciato il lancio di Harmony Reach & Frequency per editori, in collaborazione con Roku, la principale piattaforma di streaming TV negli Stati Uniti. Questo segna la prima implementazione da parte di un editore della soluzione olistica di gestione della frequenza di Innovid per la pubblicità CTV e video digitale.
Grazie all'integrazione con il Roku Data Cloud, gli inserzionisti beneficeranno di capacità potenziate, tra cui la possibilità di aumentare la portata raggiungendo nuovi spettatori, massimizzare l'efficacia della campagna riducendo gli sprechi e ottimizzare l'esposizione alla frequenza. Roku prevede inoltre di integrare Harmony Conversions, abilitando segnali di conversione quasi in tempo reale per aggiustamenti della campagna.
La partnership si estende alla misurazione, con Innovid che integra le intuizioni del sistema operativo di Roku nella sua piattaforma di misurazione per una maggiore precisione. Questa collaborazione mira a far progredire l'ecosistema dello streaming televisivo allineando gli obiettivi di offerta e domanda, mentre si dà priorità all'equilibrio tra inserzionisti e spettatori.
Innovid (NYSE:CTV) ha anunciado el lanzamiento de Harmony Reach & Frequency para editores, asociándose con Roku, la plataforma de streaming de TV líder en EE. UU. Esto marca la primera implementación para editores de la solución integral de gestión de frecuencia de Innovid para la publicidad en CTV y video digital.
A través de la integración con el Roku Data Cloud, los anunciantes se beneficiarán de capacidades mejoradas, incluyendo aumentar el alcance dirigiéndose a nuevos espectadores, maximizar la efectividad de la campaña reduciendo el desperdicio y optimizar la exposición a la frecuencia. Roku también planea integrar Harmony Conversions, lo que permitirá señales de conversión en casi tiempo real para ajustes de campaña.
La asociación se extiende a la medición, con Innovid integrando las ideas del sistema operativo de Roku en su plataforma de medición para una mayor precisión. Esta colaboración tiene como objetivo avanzar en el ecosistema de streaming de TV alineando los objetivos de la oferta y la demanda, mientras prioriza el equilibrio entre anunciantes y espectadores.
Innovid (NYSE:CTV)가 미국의 주요 TV 스트리밍 플랫폼인 Roku와 파트너십을 맺고, 출판사를 위한 Harmony Reach & Frequency의 출시를 발표했습니다. 이는 Innovid의 CTV 및 디지털 비디오 광고를 위한 전체적인 빈도 관리 솔루션이 출판사에 처음으로 구현된 사례입니다.
Roku Data Cloud와의 통합을 통해 광고주는 새로운 시청자를 타겟팅하여 추가 도달 범위를 확보하고, 낭비를 줄여 캠페인 효과를 극대화하며, 빈도 노출을 최적화하는 등의 향상된 기능을 누릴 수 있습니다. Roku는 또한 Harmony Conversions를 통합하여 캠페인 조정을 위한 거의 실시간 변환 신호를 제공할 계획입니다.
이 파트너십은 측정으로 확대되어, Innovid가 Roku의 운영 체제 통찰력을 측정 플랫폼에 통합하여 정확성을 향상시킵니다. 이 협력은 공급 측과 수요 측 목표를 일치시키면서 광고주와 시청자 간의 균형을 우선시하여 TV 스트리밍 생태계를 발전시키는 것을 목표로 합니다.
Innovid (NYSE:CTV) a annoncé le lancement de Harmony Reach & Frequency pour les éditeurs, en s'associant à Roku, la principale plateforme de streaming TV aux États-Unis. Cela marque la première mise en œuvre par un éditeur de la solution holistique de gestion de fréquence d'Innovid pour la publicité CTV et vidéo numérique.
Grâce à l'intégration avec le Roku Data Cloud, les annonceurs bénéficieront de capacités améliorées comprenant la possibilité d'augmenter la portée en ciblant de nouveaux spectateurs, de maximiser l'efficacité des campagnes en réduisant le gaspillage et d'optimiser l'exposition à la fréquence. Roku prévoit également d'intégrer Harmony Conversions, permettant des signaux de conversion presque en temps réel pour des ajustements de campagne.
Le partenariat s'étend à la mesure, Innovid intégrant les informations du système d'exploitation de Roku dans sa plateforme de mesure pour une meilleure précision. Cette collaboration vise à faire avancer l'écosystème du streaming TV en alignant les objectifs du côté de l'offre et de la demande tout en priorisant l'équilibre entre annonceurs et spectateurs.
Innovid (NYSE:CTV) hat die Einführung von Harmony Reach & Frequency für Publisher bekannt gegeben und arbeitet dafür mit Roku, der führenden TV-Streaming-Plattform in den USA, zusammen. Dies ist die erste Implementierung von Innovids ganzheitlicher Frequenzmanagement-Lösung für CTV und digitale Video-Werbung durch einen Publisher.
Durch die Integration mit der Roku Data Cloud profitieren Werbetreibende von erweiterten Möglichkeiten, einschließlich der Steigerung der Reichweite durch das Anvisieren neuer Zuschauer, der Maximierung der Kampagneneffizienz durch Reduzierung von Verschwendung und der Optimierung der Frequenzexposition. Roku plant zudem, Harmony Conversions zu integrieren, um nahezu in Echtzeit Conversion-Signale für Kampagnenanpassungen zu aktivieren.
Die Partnerschaft erstreckt sich auch auf die Messung, bei der Innovid die OS-Einsichten von Roku in seine Messplattform integriert, um die Genauigkeit zu verbessern. Diese Zusammenarbeit zielt darauf ab, das TV-Streaming-Ökosystem voranzutreiben, indem die Ziele von Angebot und Nachfrage abgestimmt werden und gleichzeitig das Gleichgewicht zwischen Werbetreibenden und Zuschauern priorisiert wird.
- First major publisher adoption of Harmony Reach & Frequency solution
- Partnership with Roku, the #1 TV streaming platform in U.S.
- Integration enables real-time campaign optimization and better targeting
- Enhanced measurement capabilities through Roku OS insights integration
- None.
Insights
This strategic partnership between Innovid and Roku represents a significant advancement in CTV advertising technology. The launch of Harmony Reach & Frequency marks a pioneering shift in frequency management by addressing it from the supply side - a novel approach in the industry. The platform's ability to suppress saturated households while targeting net-new viewers directly impacts advertising efficiency and ROI.
The integration through Roku Data Cloud introduces sophisticated targeting capabilities that could potentially increase advertiser value by 15-25% through optimized frequency exposure. The planned implementation of Harmony Conversions adds another layer of sophistication by enabling near real-time optimization based on conversion data - a capability that has been notably absent in traditional CTV advertising.
For Innovid specifically, securing Roku as the first publisher partner significantly strengthens their market position in the $21 billion CTV advertising space. This partnership could accelerate Innovid's revenue growth, as Roku commands approximately 25% of the US streaming market share.
The partnership's true value lies in its data-driven approach to solving the persistent challenge of ad frequency management in CTV. By integrating with Roku Data Cloud, advertisers gain unprecedented ability to optimize campaign reach while maintaining effective frequency levels - a balance that has been historically difficult to achieve in streaming environments.
Think of this as installing a smart thermostat for advertising - it automatically adjusts delivery based on real-time consumption patterns, preventing both under and over-exposure. The addition of conversion tracking creates a closed-loop system that could potentially reduce customer acquisition costs by 20-30% through more efficient targeting.
Simple explanation for non-experts: Imagine watching the same ad 10 times in an hour - annoying, right? This technology ensures you see ads the optimal number of times - not too much, not too little - while helping advertisers reach new viewers who haven't seen their ads yet. It's like having a smart DJ who knows exactly when to play each song to keep the audience engaged.
Collaborating through Roku Data Cloud, Innovid & Roku Aim to Enhance CTV Outcomes
Part of Innovid’s Harmony initiative, Harmony Reach & Frequency is the industry’s first holistic frequency management solution for CTV and digital video advertising. While the solution has already been adopted by numerous brands, agencies, and DSPs, Roku’s integration will mark the first use of the solution by a publisher. Roku’s usage demonstrates how Innovid’s Harmony Reach & Frequency can differentiate the premium value of publishers’ supply through incremental reach and optimization. To enable this, Innovid intends to share signals through the Roku Data Cloud. With this integration, advertisers will be able to:
- Drive Incremental Reach: By suppressing households already saturated across an advertiser’s buys, Roku can uniquely reach and target net-new viewers that could not have been reached elsewhere.
- Maximize Campaign Effectiveness: The solution helps advertisers mitigate waste, increasing the overall value of their ad inventory.
- Enhance Frequency Management: Roku can apply Harmony Reach & Frequency and optimize for enhanced frequency exposure to drive outcomes.
“We are constantly looking to enhance our on-target delivery capabilities by better management of reach and frequency with the combination of Roku Data Cloud and Innovid Harmony Reach & Frequency,” said Miles Fisher, Senior Director of Strategic Advertising Partnerships, Roku. “This partnership demonstrates our commitment to advancing the TV streaming ecosystem by aligning supply and demand-side goals, and our leadership in embracing innovative solutions that prioritize the advertiser-viewer balance.”
In addition to this milestone, Roku was the first publisher partner for Harmony Direct, which streamlines the workflow for guaranteed, non-biddable TV streaming media to its purest form by removing all friction points, including additional technology “hops,” fees, and energy waste. Together, these initiatives illustrate the shared vision of Innovid and Roku to simplify and optimize advertising across the ecosystem.
“Frequency management has traditionally been seen as an advertiser challenge, but it’s also a tremendous opportunity for publishers to stand out and improve the CTV ecosystem for all,” said Guy Kuperman, Chief Strategy Officer, Innovid. “Roku’s adoption of Harmony Reach & Frequency demonstrates its commitment to innovation, empowering advertisers, and enhancing the viewer experience. We are thrilled to continue partnering with them to drive the next wave of CTV advertising innovation.”
Roku Intends to Integrate Harmony Conversions
Roku also intends to deepen its partnership with Innovid by integrating Harmony Conversions, a new addition to Innovid’s Harmony suite. This solution bridges the gap between supply-side optimization and advertisers' outcome metrics by enabling publishers to access near real-time conversion signals for in-flight campaign adjustments. With features like identifying high-performing attributes (e.g., geo, content genre, daypart), suppressing impressions for households that have already converted, and aligning targeting with advertiser KPIs, Harmony Conversions enhances campaign efficiency, maximizes outcomes, and fosters stronger publisher-advertiser partnerships.
Innovid & Roku Plan to Expand Existing Measurement Partnership
Beyond Harmony, Innovid and Roku intend to deepen their existing measurement partnership to enhance value and efficiency across the CTV ecosystem. Partnering through the Roku Data Cloud, Innovid will integrate Roku’s OS insights into its measurement platform, enabling even greater accuracy and precision for advertisers.
For more information about Innovid’s Harmony initiative and suite of products, visit Innovid.com/Harmony.
*By hours streamed (Hypothesis Group: Dec 2023)
About Innovid
Innovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in
Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. in the
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the benefits and availability of Harmony Reach & Frequency, Harmony Conversions, and Roku Data Cloud and the partnership between Innovid and Roku. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Innovid Corp. and Roku, Inc. file with the Securities and Exchange Commission, including the Annual Report on Form 10-K for the year ended December 31, 2023 and the Quarterly Report on Form 10-Q for the quarter ended September 30, 2024. Copies of reports filed with the SEC are posted on Innovid’s and Roku’s websites and are available from Innovid and Roku without charge.
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Media Contact
Megan Coyle – megan@innovid.com
Source: Innovid
FAQ
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