Cognizant and Whitbread expand relationship to transform digital customer experiences
Cognizant (Nasdaq: CTSH) and Whitbread have expanded their digital transformation partnership, focusing on enhancing customer experiences across the UK and Germany. The three-year collaboration aims to support Whitbread's digital growth strategy, building on Cognizant's previous work in modernizing Premier Inn's e-commerce site and key digital elements.
The expanded relationship will cover all aspects of Whitbread customers' journeys, from pre-booking to post-stay, with the goal of increasing direct bookings and unlocking new monetization opportunities. Cognizant will leverage its AI-assisted software development capabilities and innovation lab to rapidly test and refine new technology prototypes.
This partnership aligns with Whitbread's strategic priorities to innovate in core UK markets and strengthen its digital proposition in Germany. The collaboration is expected to drive bookings and growth across Premier Inn's expanding international property portfolio.
Cognizant (Nasdaq: CTSH) e Whitbread hanno ampliato la loro partnership per la trasformazione digitale, concentrandosi sul miglioramento dell'esperienza dei clienti nel Regno Unito e in Germania. La collaborazione triennale mira a supportare la strategia di crescita digitale di Whitbread, costruendo sul lavoro precedente di Cognizant nella modernizzazione del sito di e-commerce di Premier Inn e degli elementi digitali chiave.
Il rapporto ampliato coprirà tutti gli aspetti del percorso dei clienti di Whitbread, dalla prenotazione anticipata fino al soggiorno, con l'obiettivo di aumentare le prenotazioni dirette e sbloccare nuove opportunità di monetizzazione. Cognizant sfrutterà le sue capacità di sviluppo software assistito dall'IA e il laboratorio di innovazione per testare e perfezionare rapidamente nuovi prototipi tecnologici.
Questa partnership si allinea con le priorità strategiche di Whitbread per innovare nei mercati chiave del Regno Unito e rafforzare la sua proposta digitale in Germania. La collaborazione dovrebbe stimolare prenotazioni e crescita nel portafoglio internazionale in espansione di proprietà di Premier Inn.
Cognizant (Nasdaq: CTSH) y Whitbread han ampliado su asociación de transformación digital, centrándose en mejorar la experiencia del cliente en el Reino Unido y Alemania. La colaboración de tres años tiene como objetivo apoyar la estrategia de crecimiento digital de Whitbread, basándose en el trabajo previo de Cognizant en la modernización del sitio de comercio electrónico de Premier Inn y sus elementos digitales clave.
La relación ampliada abarcará todos los aspectos del viaje de los clientes de Whitbread, desde la reserva anticipada hasta el post-estancia, con el objetivo de aumentar las reservas directas y desbloquear nuevas oportunidades de monetización. Cognizant aprovechará sus capacidades de desarrollo de software asistido por IA y su laboratorio de innovación para probar y refinar rápidamente nuevos prototipos tecnológicos.
Esta asociación se alinea con las prioridades estratégicas de Whitbread para innovar en los mercados centrales del Reino Unido y fortalecer su propuesta digital en Alemania. Se espera que la colaboración impulse las reservas y el crecimiento en el creciente portafolio internacional de propiedades de Premier Inn.
Cognizant (Nasdaq: CTSH)와 Whitbread는 디지털 전환 파트너십을 확대하여 영국과 독일의 고객 경험 향상에 집중하고 있습니다. 이 3년간의 협업은 Whitbread의 디지털 성장 전략을 지원하는 것을 목표로 하며, Cognizant가 Premier Inn의 전자상거래 사이트와 주요 디지털 요소 현대화에서 진행한 이전 작업을 바탕으로 하고 있습니다.
확대된 관계는 Whitbread 고객 여정의 모든 측면을 포함하여, 예약 전 단계부터 숙박 후 단계까지 다루며, 직접 예약을 늘리고 새로운 수익화 기회를 여는 것을 목표로 하고 있습니다. Cognizant는 AI 지원 소프트웨어 개발 역량과 혁신 연구소를 활용하여 새로운 기술 프로토타입을 신속하게 테스트하고 개선할 것입니다.
이번 파트너십은 Whitbread가 영국의 핵심 시장에서 혁신하고 독일의 디지털 제안을 강화하기 위한 전략적 우선사항과 일치합니다. 이번 협업은 Premier Inn이 국제적으로 확장되고 있는 자산 포트폴리오에서 예약 및 성장을 촉진할 것으로 기대됩니다.
Cognizant (Nasdaq: CTSH) et Whitbread ont élargi leur partenariat pour la transformation numérique, en se concentrant sur l'amélioration de l'expérience client au Royaume-Uni et en Allemagne. Cette collaboration de trois ans vise à soutenir la stratégie de croissance numérique de Whitbread, s'appuyant sur les travaux précédents de Cognizant dans la modernisation du site de commerce électronique de Premier Inn et des éléments numériques clés.
La relation élargie couvrira tous les aspects du parcours client de Whitbread, de la pré-réservation au post-séjour, avec pour objectif d'augmenter les réservations directes et de débloquer de nouvelles opportunités de monétisation. Cognizant mettra à profit ses capacités de développement logiciel assisté par l'IA et son laboratoire d'innovation pour tester et affiner rapidement de nouveaux prototypes technologiques.
Ce partenariat s'aligne sur les priorités stratégiques de Whitbread visant à innover sur les marchés clés du Royaume-Uni et à renforcer sa proposition numérique en Allemagne. La collaboration devrait entraîner une augmentation des réservations et de la croissance dans le portefeuille de propriétés internationales en expansion de Premier Inn.
Cognizant (Nasdaq: CTSH) und Whitbread haben ihre Partnerschaft zur digitalen Transformation ausgeweitet, wobei der Schwerpunkt auf der Verbesserung der Kundenerfahrungen im Vereinigten Königreich und Deutschland liegt. Die dreijährige Zusammenarbeit zielt darauf ab, die digitale Wachstumsstrategie von Whitbread zu unterstützen, basierend auf der bisherigen Arbeit von Cognizant zur Modernisierung der E-Commerce-Website von Premier Inn und wesentlichen digitalen Elementen.
Die erweiterte Beziehung wird alle Aspekte der Kundenreise von Whitbread abdecken, von der Vorbuchung bis zum Nachaufenthalt, mit dem Ziel, die Direktbuchungen zu erhöhen und neue Monetarisierungsmöglichkeiten zu erschließen. Cognizant wird seine Fähigkeiten zur KI-unterstützten Softwareentwicklung und sein Innovationslabor nutzen, um neue Technologieprototypen schnell zu testen und zu verfeinern.
Diese Partnerschaft steht im Einklang mit den strategischen Prioritäten von Whitbread, in den Kernmärkten des Vereinigten Königreichs zu innovieren und das digitale Angebot in Deutschland zu stärken. Die Zusammenarbeit wird voraussichtlich Buchungen und Wachstum im international expandierenden Immobilienportfolio von Premier Inn antreiben.
- Expanded partnership with Whitbread for digital transformation
- Focus on enhancing customer experiences in UK and Germany
- Potential increase in direct bookings and new monetization opportunities
- Leveraging AI-assisted software development for rapid prototyping
- Alignment with Whitbread's strategic priorities for UK and German markets
- None.
Insights
The expanded partnership between Cognizant and Whitbread has profound implications for Whitbread's digital future. Cognizant is leveraging AI-assisted software development and innovation labs to rapidly test and refine new technology prototypes. This approach will likely accelerate Whitbread's digital transformation efforts, offering a seamless end-to-end digital experience for customers. This initiative is not just about upgrading technology but also about leveraging modern technology stacks and API-driven architecture to improve customer interaction points. The improved digital channels could lead to higher customer satisfaction and potentially increase direct bookings, a critical revenue stream for Whitbread.
From a market perspective, this partnership could significantly strengthen Whitbread's competitive positioning, especially in the UK and Germany. By enhancing their digital customer experience, Whitbread is likely to attract more tech-savvy travelers who prefer seamless digital interactions. This shift could also open up new monetization opportunities through enhanced direct booking platforms and personalized services. Additionally, the expanded relationship with Cognizant indicates a commitment to ongoing digital innovation, which is vital in the highly competitive hospitality market.
Financially, the digital transformation could lead to both short-term and long-term benefits for Whitbread. In the short term, the investment in digital infrastructure may lead to increased costs. However, these costs are likely to be offset by the long-term gains such as improved operational efficiencies, higher customer retention and increased direct bookings. The use of a cost-efficient nearshore-offshore delivery model by Cognizant also suggests potential cost savings. Investors might see this as a positive move towards sustaining growth and improving profitability, especially considering the strategic expansion in Germany.
Three-year digital innovation collaboration will see Cognizant empower the hospitality company's growth ambitions across the
The renewed relationship will focus on realising Whitbread's digital growth strategy which looks to deliver an enhanced customer experience.
This follows a major modernisation programme where Cognizant helped Whitbread replace its legacy property management system. As part of this transformation Cognizant reimagined Premier Inn's e-commerce site and key digital elements such as its business booker and integration services, migrating 900+ hotels' operations via a phased transition whilst the business continued to successfully operate and service customers.
Thanks to the modernized technology stack and API-driven architecture already delivered, Cognizant can rapidly develop and integrate new features into Premier Inn's digital channels and its anticipated refreshed mobile customer experience.
The digital transformation envisioned by Whitbread and Cognizant covers all aspects and interaction points of Whitbread customers' journeys and will enable guests to manage their needs from pre-book, purchasing, check-in, stay and post-stay – with the goal of multiplying direct bookings and unlocking new monetization opportunities.
This supports Whitbread's strategic priorities as they look to both innovate in core
To accelerate the delivery of new digital offerings for Whitbread, Cognizant will be leveraging its AI-assisted software development capabilities and innovation lab to rapidly test and refine new technology prototypes.
"Cognizant has been a long-standing trusted digital partner for us. We are pleased to expand our partnership beyond engineering and delivery services to encompass the full spectrum of digital transformation," says Harish Rajani, Whitbread's Director of Change Delivery and Engineering. "Cognizant's thought leadership and cost-efficient nearshore-offshore delivery model perfectly complements Whitbread's "budget and brilliant" proposition."
"We are proud to continue our close work with one of the
About Whitbread
Whitbread is the owner of Premier Inn, the
About Cognizant
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant.
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SOURCE Cognizant Technology Solutions
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