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Crackle Plus and PetSmart to Launch New Original Makeover Series Pet Caves
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Chicken Soup for the Soul Entertainment (CSSE) has partnered with PetSmart to launch a new 10-episode series titled Pet Caves. Set to premiere on September 1 on the Chicken Soup for the Soul AVOD streaming service and available on-demand starting September 15 via Crackle, the series showcases pet owners enhancing their homes for their pets. Hosted by Kayla Oliver and Nina Ferrer, it aims to blend entertainment with strategic sponsorships from PetSmart. This collaboration emphasizes both companies' commitment to innovative content delivery.
Positive
New partnership with PetSmart to produce Pet Caves enhances CSSE's content offering.
The series targets the pet-loving demographic, potentially increasing viewer engagement and advertising revenue.
Showcases the company's ability to collaborate with respected brands, building its reputation in the streaming market.
Negative
None.
Show streams free on Chicken Soup for the Soul AVOD streaming service on September 1 and on demand via Crackle on September 15
Pet Caves is the latest in brand integrated series on Crackle Plus streaming services
NEW YORK--(BUSINESS WIRE)--
Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) today announced it has partnered with PetSmart to create a 10-episode series celebrating pet parents who will do anything for their furry friends. Pet Caveswill premiere exclusively on Chicken Soup for the Soul - a free AVOD streaming TV service available on VIZIO and Samsung-connected TVs beginning September 1. The series will also be available on demand for free on September 15 via Crackle on CTVs, mobile and tablet devices as well as at Crackle.com.
Featuring pet owners transforming a space in their home to make their pets as happy as their pets make them, Pet Caves is hosted by Atlanta-based pet behaviorist Kayla Oliver and celebrity design architect Nina Ferrer (HGTV’s Design Star and Clean House New York). In each episode, Kayla and Nina visit a PetSmart store to outfit the dazzling domicile with all the latest and greatest pet necessities and accessories. Dogs, cats, bunnies, and even a bearded dragon all get the white glove treatment to turn their living space into their own private pet paradise.
In addition to PetSmart products and services highlighted in each episode, the series will also feature strategic media buys and other tailored content from PetSmart across Crackle Plus’ network of streaming services.
“We saw Pet Caves as a great opportunity to work with two beloved brands, Chicken Soup for the Soul Studios and PetSmart,” said Rasheed J. Daniel, principal and executive producer for Teamsheed. “As a black-owned business, we were also attracted to the diversity not only reflected in the show but also the values reflected in both of these esteemed organizations.”
“Our partnership with PetSmart perfectly reflects our commitment to provide like-minded brand partners with the opportunity to act as creative collaborators on our quality programming and to pursue unique integrations,” said Darren Olive, executive vice president of National Sales and Strategy for Crackle Plus. “We continue to double down on bringing a fresh viewing experience to our audience who are not only savvy consumers but are also interested in the ways in which content can go beyond the screen.”
“At PetSmart, we’re always seeking innovative ways to connect with pet parents and share our unrivaled expertise and love for pets,” says PetSmart senior vice president and chief marketing officer Will Smith. “Home is truly where our pets are, and what better way to show we’ll do anything for pets than by shining a light on the stories of people who revitalize their homes just for their furry, feathered, or scaly family friends? That’s exactly what Pet Caves does.”
The series is executive produced by Rasheed J. Daniel of TeamSheed Productions and Michael Winter for Chicken Soup for the Soul Entertainment. Corey Noll and Lexi Brown serve as co-executive producers, and the series is distributed globally by Screen Media.
Crackle Plus’ recent releases include the plus-size mountain climber documentary Kili Big, season 2 of the hit college thriller series In the Vault, the exclusive scripted series Les Norton, starring Rebel Wilson, the sci-fi series Salvage Marines starring Casper Van Dien, Inside the Black Box, hosted by Joe Morton, and the award-winning BBC series Sherlock, starring Benedict Cumberbatch and Martin Freeman. Crackle Plus also recently announced season three of the award-winning series Going From Broke.
The Crackle Plus and Redbox streaming services are currently distributed through over 140 touchpoints in the U.S. on platforms including Amazon Fire TV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS, and Android mobile devices and on desktops at Crackle.com and Redbox.com, with plans to expand to over 160 touchpoints.
ABOUT CHICKEN SOUP FOR THE SOUL ENTERTAINMENT
Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) is a fast-growing streaming entertainment company that creates, distributes and streams movies and television series. The company offers popular free ad-supported video on demand (AVOD), free ad-supported streaming television (FAST) channels and transactional video on demand (TVOD). The company’s network of over 36,000 kiosks provide premium entertainment its value conscious consumer through its Redbox division. The company also owns free streaming services Crackle, Chicken Soup for the Soul and Popcornflix. The company acquires and distributes video content through its Screen Media and 1091 Pictures subsidiaries and produces original video content through the Chicken Soup for the Soul Television Group. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.
ABOUT PETSMART
PetSmart LLC is the leading pet retailer offering products, services and solutions for the lifetime needs of pets. At PetSmart, we love pets and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so together they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities.
PetSmart operates approximately 1,660 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart PetsHotel® dog and cat boarding facilities. We provide a broad range of competitively priced pet food and products as well as services such as dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp™ and pet adoption.
PetSmart, PetSmart Charities® and PetSmart Charities® of Canada work with nearly 4,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated over 10 million adoptions, more than any other brick-and-mortar organization.
ABOUT TEAMSHEED
TeamSheed Productions is a full-service production company dedicated to premium reality, commercial, film, and documentary content. Launched in 2020, Teamsheed’s vision is to continually redefine storytelling by offering a solution to proper representation bundled with a history of battle-tested production strategies and hit-making execution. TeamSheed is a private Black-owned company with production and development partners across the US.
