Homes.com Releases New Report on Washington-area Housing Market Amid Federal Workforce Changes
Homes.com, a CoStar Group company, has released a new report analyzing the Washington-area housing market following recent federal workforce changes. The study reveals that despite approximately 75,000 federal employees accepting buyouts and additional layoffs, neither D.C. nor surrounding areas in Maryland and Virginia have experienced significant changes in active listings, sold properties, or median sales prices.
The report indicates a slight increase in listings and asking prices, though this trend preceded the administrative changes. A notable development in the DMV housing market is the surge in ultraluxury listings, with 13 houses priced at $7 million or higher listed in the past month. The Homes.com Network reached 110 million average monthly unique visitors in Q4 2024, with brand awareness increasing from 4% to 33% following CoStar Group's major marketing campaign in February 2024.
Homes.com, una società del gruppo CoStar, ha pubblicato un nuovo rapporto che analizza il mercato immobiliare dell'area di Washington dopo i recenti cambiamenti nel personale federale. Lo studio rivela che, nonostante circa 75.000 dipendenti federali abbiano accettato indennizzi e ulteriori licenziamenti, né D.C. né le aree circostanti nel Maryland e in Virginia hanno registrato cambiamenti significativi nelle inserzioni attive, nelle proprietà vendute o nei prezzi medi di vendita.
Il rapporto indica un leggero aumento delle inserzioni e dei prezzi richiesti, sebbene questa tendenza fosse già in atto prima delle modifiche amministrative. Un sviluppo notevole nel mercato immobiliare DMV è l'impennata delle inserzioni ultralusso, con 13 case valutate a 7 milioni di dollari o più elencate nell'ultimo mese. La Homes.com Network ha raggiunto 110 milioni di visitatori unici mensili medi nel quarto trimestre del 2024, con la consapevolezza del marchio che è aumentata dal 4% al 33% dopo la grande campagna di marketing del CoStar Group nel febbraio 2024.
Homes.com, una empresa del grupo CoStar, ha publicado un nuevo informe que analiza el mercado de la vivienda en el área de Washington tras los recientes cambios en la plantilla federal. El estudio revela que, a pesar de que aproximadamente 75,000 empleados federales aceptaron indemnizaciones y se produjeron despidos adicionales, ni D.C. ni las áreas circundantes en Maryland y Virginia han experimentado cambios significativos en las listas activas, las propiedades vendidas o los precios de venta medianos.
El informe indica un ligero aumento en las listas y los precios de venta, aunque esta tendencia ya se había observado antes de los cambios administrativos. Un desarrollo notable en el mercado inmobiliario de DMV es el aumento en las listas de ultralujo, con 13 casas valoradas en 7 millones de dólares o más listadas en el último mes. La Homes.com Network alcanzó 110 millones de visitantes únicos mensuales en promedio en el cuarto trimestre de 2024, con un aumento en el reconocimiento de la marca del 4% al 33% tras la importante campaña de marketing del CoStar Group en febrero de 2024.
Homes.com는 CoStar Group의 자회사로, 최근 연방 인력 변화에 따른 워싱턴 지역 주택 시장 분석 보고서를 발표했습니다. 이 연구는 약 75,000명의 연방 직원이 퇴직금을 수락하고 추가 해고가 있었음에도 불구하고 D.C.와 메릴랜드 및 버지니아의 주변 지역에서 활성 목록, 판매된 부동산, 또는 중간 판매 가격에 큰 변화가 없었다고 밝혔습니다.
보고서는 목록과 요청 가격이 약간 증가했음을 나타내지만, 이 추세는 행정 변화 이전부터 존재했습니다. DMV 주택 시장에서 주목할 만한 발전은 울트라 럭셔리 목록의 급증으로, 지난 한 달 동안 700만 달러 이상에 가격이 매겨진 13채의 주택이 등록되었습니다. Homes.com Network는 2024년 4분기에 월 평균 1억 1천만 명의 고유 방문자를 기록했으며, 2024년 2월 CoStar Group의 대규모 마케팅 캠페인 이후 브랜드 인지도는 4%에서 33%로 증가했습니다.
Homes.com, une entreprise du groupe CoStar, a publié un nouveau rapport analysant le marché immobilier de la région de Washington suite aux récents changements dans la fonction publique fédérale. L'étude révèle que, malgré environ 75 000 employés fédéraux ayant accepté des indemnités et des licenciements supplémentaires, ni D.C. ni les zones environnantes du Maryland et de la Virginie n'ont connu de changements significatifs dans les annonces actives, les propriétés vendues ou les prix de vente médians.
Le rapport indique une légère augmentation des annonces et des prix demandés, bien que cette tendance ait précédé les changements administratifs. Un développement notable sur le marché immobilier du DMV est l'essor des annonces ultraluxueuses, avec 13 maisons affichées à 7 millions de dollars ou plus au cours du mois dernier. Le Homes.com Network a atteint 110 millions de visiteurs uniques mensuels en moyenne au quatrième trimestre 2024, avec une notoriété de marque passant de 4 % à 33 % suite à la grande campagne de marketing du CoStar Group en février 2024.
Homes.com, ein Unternehmen der CoStar Group, hat einen neuen Bericht veröffentlicht, der den Wohnungsmarkt im Raum Washington nach den jüngsten Änderungen im Bundespersonal analysiert. Die Studie zeigt, dass trotz der Tatsache, dass etwa 75.000 Bundesangestellte Abfindungen akzeptiert und zusätzliche Entlassungen stattgefunden haben, weder D.C. noch die umliegenden Gebiete in Maryland und Virginia signifikante Veränderungen bei aktiven Angeboten, verkauften Immobilien oder medianen Verkaufspreisen erlebt haben.
Der Bericht weist auf einen leichten Anstieg der Angebote und der geforderten Preise hin, obwohl dieser Trend bereits vor den administrativen Änderungen zu beobachten war. Eine bemerkenswerte Entwicklung auf dem DMV-Wohnungsmarkt ist der Anstieg der ultraluxuriösen Angebote, mit 13 Häusern, die im letzten Monat für 7 Millionen Dollar oder mehr gelistet wurden. Das Homes.com Network erreichte im 4. Quartal 2024 durchschnittlich 110 Millionen einzigartige Besucher pro Monat, wobei die Markenbekanntheit von 4 % auf 33 % nach der großen Marketingkampagne der CoStar Group im Februar 2024 gestiegen ist.
- Homes.com Network reached 110 million monthly unique visitors in Q4 2024
- Brand awareness increased significantly from 4% to 33% in one year
- Members winning 58% more listings compared to non-members
- None.
Insights
This market report from Homes.com carries significant strategic importance for CoStar Group's expanding residential real estate presence. The stability in the D.C. housing market, despite substantial federal workforce changes, demonstrates Homes.com's sophisticated market analysis capabilities and positions the platform as a trusted source of real estate intelligence.
The surge in ultraluxury listings, with 13 properties above $7 million in just one month, signals a potential transformation in the D.C. market's composition. This trend could significantly impact Homes.com's revenue potential, as luxury listings typically command premium advertising and service fees.
The platform's remarkable performance metrics are particularly noteworthy:
- Growth to 110 million monthly unique visitors in Q4 2024 indicates strong market penetration
- Brand awareness increase from 4% to 33% in one year showcases the effectiveness of CoStar's marketing investment
- Members achieving 58% more listings than non-members demonstrates clear value proposition
These metrics suggest that CoStar's substantial investment in Homes.com is yielding strong returns. The platform's focus on empowering homeowners and agents, rather than disintermediating them, appears to be resonating in the market. This differentiated approach, combined with CoStar's data analytics expertise, positions Homes.com favorably against competitors like Zillow and Redfin.
The stability in the D.C. market, despite federal workforce changes, also validates Homes.com's ability to provide nuanced market insights, potentially driving increased adoption among real estate professionals seeking detailed market intelligence.
A study from Homes.com found that neither D.C. nor the surrounding suburbs in
Active listings in DC remain around same levels (Graphic: Business Wire)
The analysis from Homes.com found that since the beginning of January, neither D.C. nor the surrounding suburbs in
Despite the stagnant nature of the market at the current moment, insight from Homes.com noted any big changes in the size of the federal workforce is likely to drive countervailing trends, including sparking a desire for some to leave the area while others who once might have moved into the area are no longer interested. It's difficult to know how supply and demand will take shape, especially with the peak moving season approaching in the spring, a time when more people tend to list their homes for sale.
One notable change taking hold in the DMV housing market, though, is an increase in ultraluxury listings and ultraluxury buyers. Over the past month alone, there have been 13 houses in the city and its suburbs priced at
Local real estate insiders expect that trend will continue, with Daniel Heider, executive vice president and agent at TTR Sotheby’s International Realty, saying in an earlier interview, “I do anticipate this continuing just given, again, the shift in the way I think businesspeople are thinking about the policy that’s very quickly changing. These folks feel as though, economically, they’re going to do quite well.”
The full data is depicted in the charts below. For more information and insight on the latest home buying and selling market trends visit: Homes.com/news.
About Homes.com
Homes.com is the fastest-growing residential real estate marketplace and the second largest portal in
Homes.com is the first major
The Homes.com Network reached an audience of 110 million average monthly unique visitors in the fourth quarter ending December 31, 2024.** Consumer brand awareness skyrocketed from
*Based on internal analyses comparing Members to non-Members on Homes.com.
** Homes.com Network (which includes Homes.com, the Apartments Network, and the Land Network) average monthly unique visitors for the quarter ended December 31, 2024, according to Google Analytics.
About CoStar Group, Inc.
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, and online marketplaces. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace. CoStar Group’s industry-leading brands include STR, a global leader in hospitality data and benchmarking, Ten-X, an online platform for commercial real estate auctions and negotiated bids and OnTheMarket, a leading residential property portal in the
CoStar Group’s websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250221661050/en/
News Media
Matthew Blocher
CoStar Group
(202) 346-6775
mblocher@costargroup.com
Source: CoStar Group
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