CrowdStrike Fuels Partner Growth and Profitability with Expanded Accelerate Partner Program

Rhea-AI Summary

CrowdStrike (NASDAQ: CRWD) has announced a significant expansion of its Accelerate partner program, introducing enhanced incentives and resources for its global cybersecurity ecosystem. The program now features four specialized tracks: Reseller, MSP, Distribution, and Technology Ecosystem programs.

Key improvements include Falcon Flex, offering adaptable licensing for the Falcon platform's portfolio, and new financial incentives through Volume Incentive Rebates (VIR) and CrowdCard. The expansion aims to help partners maximize profitability while delivering superior customer outcomes through consolidated cybersecurity solutions.

The enhanced program provides partners with

• Exclusive discounts and rebates
• Training credits
• Predictable pricing models
• Revenue-based incentives
• Automated discounts

Positive

• Introduction of new revenue streams and financial incentives for partners
• Launch of Falcon Flex platform offering flexible licensing options
• Expansion of partner program with four specialized tracks enhancing market reach
• Implementation of automated pricing and standardized distribution model

Negative

• None.

Insights

Channel Strategy Expert

CrowdStrike's expanded Accelerate partner program represents a significant enhancement to their go-to-market strategy with potential revenue acceleration implications. The introduction of Falcon Flex licensing is particularly noteworthy as it enables partners to offer customers modular, adaptable access to CrowdStrike's security portfolio—removing friction from the sales process and potentially increasing platform adoption rates.

The program's structure across four specialized tracks (Reseller, MSP, Distribution, Technology Ecosystem) demonstrates a sophisticated understanding of the multi-faceted cybersecurity distribution landscape. By formalizing incentive structures for different partner types, CrowdStrike is creating clear monetization paths regardless of how customers prefer to purchase security solutions.

The Volume Incentive Rebates and partner-recognition mechanisms address a critical pain point in cybersecurity channel programs: rewarding the full spectrum of partner contributions beyond just transaction processing. By acknowledging sourcing, referrals, and service delivery contributions, CrowdStrike is incentivizing partners to drive platform consolidation conversations with customers.

The endorsements from key partners Sekuro, Westcon-Comstor, and Zscaler indicate positive early reception. Particularly telling is Westcon-Comstor CEO's characterization of the program as "transformational" with specific mention of the "innovative pricing structure" supporting profitability—suggesting the financial incentives are competitive enough to motivate distributor engagement.

New incentives, tools, training and resources make it easier for partners to consolidate cybersecurity on the Falcon platform, driving larger deals and superior customer outcomes

AUSTIN, Texas & TAIPEI, Taiwan--(BUSINESS WIRE)-- APJ Partner Symposium – CrowdStrike (NASDAQ: CRWD) today announced a major expansion to its Accelerate partner program, marking the next evolution of partner-led go-to-market in cybersecurity. CrowdStrike is empowering its partner ecosystem with enhanced incentives, tools, training and resources to maximize profitability and deliver superior customer outcomes by consolidating cybersecurity on the CrowdStrike Falcon® platform.

CrowdStrike’s global Accelerate partner program unites the cybersecurity partner ecosystem—service providers, distributors, resellers, ISVs, MSSPs, MSPs and more—to deliver the products and services their customers need to overcome challenges around consolidating costs, simplifying security and stopping breaches. The expanded program provides partners with enhanced revenue opportunities, exclusive discounts, rebates, training credits and frictionless, predictable pricing models.

With mounting go-to-market complexity across the cybersecurity landscape, partners often struggle to deliver seamless engagement and differentiation. CrowdStrike is tackling this challenge with a modern, scalable program that empowers partners to maximize value, maintain strong margins and outpace the competition. A key driver of this transformation is Falcon Flex, which provides adaptable licensing for the Falcon platform’s full portfolio of best-in-class modules, enabling partners to deliver greater value to customers by offering the flexibility to use what they need, when they need it. CrowdStrike also recognizes shared contributions through initiatives like CrowdStrike Volume Incentive Rebates (VIR) and CrowdCard, fostering collaboration through deal sourcing/origination, referrals, influence and services contribution to create a clear path to success for joint customers.

“Cybersecurity in an AI-accelerated demand environment is a high-stakes, mission-critical need—partners who embrace collaboration and innovation will win,” said Daniel Bernard, chief business officer at CrowdStrike. “We expanded these programs to accelerate our ecosystem’s success, enabling partners to move faster, drive deeper engagement, and maximize customer value with the Falcon platform. Our partners are on the front lines of stopping breaches, and we’re giving them the tools to win in a market that demands relentless innovation and flawless execution.”

The new Accelerate program introduces four purpose-built partner tracks, each designed to drive success through clear incentives, increased automation and exclusive benefits:

• Reseller Partner Program – Simplifies engagement with clear tiers, revenue-based incentives and streamlined pricing.
• MSP Partner Program – Empowers managed security providers with automation, VIR benefits and enhanced service delivery models.
• Distribution Program – Standardizes two-tier go-to-market execution and unlocks new growth rebates.
• Technology Ecosystem Program – Formalizes integration partners’ ability to source, refer and influence deals, unlocking ecosystem-driven revenue opportunities.

Supporting Partner Quotes:

"As a long-standing CrowdStrike partner, I've seen their program evolve from a reseller model into a dynamic ecosystem that enhances our ability to deliver value across all routes to market,” said Noel Allnutt, CEO at Sekuro. “This evolution has strengthened our partnership and reinforced our position as a trusted cybersecurity advisor, enabling us to better meet our clients' ever-evolving needs."

“CrowdStrike's new distributor partner program is transformational for Westcon and our partner ecosystem,” said David Grant, CEO at Westcon-Comstor. “Its innovative pricing structure supports profitability across all channels, with automated discounts and competitive pricing parity between indirect and direct resellers. This strategic approach not only protects our margins but also drives true scalability for both Westcon and CrowdStrike.”

"Zscaler’s commitment to customer obsession drives everything we do, including how we engage with our partners. CrowdStrike’s new influence policy is a strong example of what’s possible when we prioritize collaboration to deliver zero trust everywhere," said Anthony Torsiello, SVP Worldwide Partners & Alliances at Zscaler. “By recognizing partners at every stage—from sourcing to delivery—they’ve redefined traditional ecosystem models, reinforcing an industry-standard emphasis on better customer outcomes. At Zscaler, we’re proud to work alongside partners who share our passion for innovation and delivering seamless, secure experiences for our customers."

Partners can sign up for the Accelerate program here.

About CrowdStrike

CrowdStrike (NASDAQ: CRWD), a global cybersecurity leader, has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data.

Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities.

Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.

CrowdStrike: We stop breaches.

Learn more: https://www.crowdstrike.com/

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© 2025 CrowdStrike, Inc. All rights reserved. CrowdStrike and CrowdStrike Falcon are marks owned by CrowdStrike, Inc. and are registered in the United States and other countries. CrowdStrike owns other trademarks and service marks and may use the brands of third parties to identify their products and services.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250310265366/en/

Media Contact:

Jake Schuster

CrowdStrike Corporate Communications

press@crowdstrike.com

Source: CrowdStrike

FAQ

What are the four new partner tracks in CrowdStrike's expanded Accelerate program?

The program includes Reseller Partner Program, MSP Partner Program, Distribution Program, and Technology Ecosystem Program, each with specific incentives and benefits.

How does the Falcon Flex feature benefit CRWD partners?

Falcon Flex provides adaptable licensing for the full portfolio, allowing partners to offer customers flexibility in using modules as needed, enhancing value delivery.

What financial incentives does CRWD offer in the new partner program?

Partners receive Volume Incentive Rebates (VIR), CrowdCard benefits, exclusive discounts, training credits, and predictable pricing models.

How does CRWD's new Distribution Program benefit distributors?

It standardizes two-tier go-to-market execution, offers new growth rebates, and provides automated discounts with competitive pricing parity between indirect and direct resellers.