MobileFuse Bolsters Retail Media Capabilities with Criteo Commerce Audiences
MobileFuse, a leading in-app, CTV, and DOOH advertising platform, has announced a strategic partnership with Criteo (Nasdaq: CRTO), enhancing its retail media capabilities. This collaboration gives MobileFuse's retail clients access to Criteo's Commerce Audiences, which are granular audience segments built from real-time shopping signals.
The partnership aims to empower retail brands and advertisers with more effective audience discovery and engagement, ultimately driving conversions. Criteo's Commerce Audiences are continuously refreshed, high-intent audiences based on consumer shopping behaviors and commerce signals. MobileFuse's industry-leading SDK, combined with Criteo's audiences, promises to deliver higher fill rates, eCPM, CTR, and revenue compared to other oRTB solutions.
This strategic move reinforces MobileFuse's commitment to providing innovative tools for publishers and advertisers, meeting the growing demands of the retail media landscape.
MobileFuse, una piattaforma leader nella pubblicità in-app, CTV e DOOH, ha annunciato una partnership strategica con Criteo (Nasdaq: CRTO), potenziando le proprie capacità nel retail media. Questa collaborazione offre ai clienti retail di MobileFuse accesso a Commerce Audiences di Criteo, segmenti di audience dettagliati costruiti da segnali di acquisto in tempo reale.
La partnership ha l'obiettivo di fornire ai marchi e agli inserzionisti retail strumenti più efficaci per la scoperta e l'engagement del pubblico, aumentando le conversioni. Le Commerce Audiences di Criteo sono costantemente aggiornate, rappresentano audience con alta intenzione, basate sul comportamento di acquisto dei consumatori e segnalazioni commerciali. L'SDK leader di settore di MobileFuse, abbinato alle audience di Criteo, promette di garantire tassi di riempimento, eCPM, CTR e ricavi più elevati rispetto ad altre soluzioni oRTB.
Questa mossa strategica rafforza l'impegno di MobileFuse nell'offrire strumenti innovativi per editori e inserzionisti, soddisfacendo le crescenti esigenze del panorama del retail media.
MobileFuse, una plataforma líder en publicidad en-app, CTV y DOOH, ha anunciado una asociación estratégica con Criteo (Nasdaq: CRTO), mejorando sus capacidades en el retail media. Esta colaboración ofrece a los clientes minoristas de MobileFuse acceso a las Commerce Audiences de Criteo, que son segmentos de audiencia detallados construidos a partir de señales de compras en tiempo real.
La asociación tiene como objetivo capacitar a las marcas minoristas y anunciantes con una descubrimiento y compromiso de audiencia más efectivo, impulsando en última instancia las conversiones. Las Commerce Audiences de Criteo están continuamente actualizadas, siendo audiencias de alta intención basadas en el comportamiento de compra de los consumidores y señales comerciales. El SDK líder en la industria de MobileFuse, combinado con las audiencias de Criteo, promete ofrecer tasas de llenado, eCPM, CTR y revenue más altas en comparación con otras soluciones oRTB.
Este movimiento estratégico refuerza el compromiso de MobileFuse de proporcionar herramientas innovadoras para editores y anunciantes, satisfaciendo las crecientes demandas del panorama del retail media.
MobileFuse는 인앱, CTV 및 DOOH 광고 플랫폼의 선두주자로서 Criteo (Nasdaq: CRTO)와 전략적 파트너십을 발표하며 소매 미디어 기능을 강화했습니다. 이 협업을 통해 MobileFuse의 소매 고객은 Criteo의 Commerce Audiences에 접근할 수 있는 기회를 갖게 되며, 이는 실시간 쇼핑 신호를 기반으로 한 세분화된 고객 집단입니다.
파트너십은 소매 브랜드와 광고주에게 보다 효과적인 고객 발견 및 참여를 제공하여 궁극적으로 전환율을 높이는 것을 목표로 합니다. Criteo의 Commerce Audiences는 소비자의 구매 행동과 상업 신호를 기반으로 지속적으로 업데이트되는 높은 의도의 고객 집단입니다. 업계에서 선도적인 MobileFuse의 SDK는 Criteo의 고객 집단과 결합되어 다른 oRTB 솔루션에 비해 더 높은 채움 비율, eCPM, CTR 및 수익을 제공할 것을 약속합니다.
이 전략적 움직임은 소매 미디어 환경의 증가하는 요구를 충족시키기 위해 출판사 및 광고주에게 혁신적인 도구를 제공하겠다는 MobileFuse의 약속을 강화합니다.
MobileFuse, une plateforme leader dans la publicité in-app, CTV et DOOH, a annoncé un partenariat stratégique avec Criteo (Nasdaq: CRTO), renforçant ses capacités dans le domaine des médias de détail. Cette collaboration permet aux clients du secteur de la vente au détail de MobileFuse d'accéder aux Commerce Audiences de Criteo, qui sont des segments d'audience granulaires construits à partir de signaux d'achat en temps réel.
Le partenariat vise à donner aux marques de détail et aux annonceurs des outils plus efficaces pour la découverte et l'engagement des audiences, ce qui conduit finalement à des conversions accrues. Les Commerce Audiences de Criteo sont continuellement actualisées, représentant des audiences à forte intention basées sur le comportement d'achat des consommateurs et les signaux commerciaux. Le SDK de MobileFuse, leader dans l'industrie, combiné aux audiences de Criteo, promet d'offrir des taux de remplissage, eCPM, CTR et revenus plus élevés par rapport à d'autres solutions oRTB.
Ce mouvement stratégique renforce l'engagement de MobileFuse à fournir des outils innovants pour les éditeurs et les annonceurs, répondant ainsi aux demandes croissantes du paysage des médias de détail.
MobileFuse, eine führende Plattform für In-App-, CTV- und DOOH-Werbung, hat eine strategische Partnerschaft mit Criteo (Nasdaq: CRTO) bekannt gegeben, um seine Retail-Media-Fähigkeiten zu erweitern. Diese Zusammenarbeit bietet den Einzelhandelskunden von MobileFuse Zugang zu den Commerce Audiences von Criteo, die aus Echtzeit-Einkaufs-Signalen gebildete detaillierte Zielgruppensegmente sind.
Das Ziel der Partnerschaft ist es, Einzelhandelsmarken und Werbetreibende mit effektiverer Zielgruppenerkennung und -engagement zu stärken, um letztendlich die Konversionen zu steigern. Criteos Commerce Audiences sind kontinuierlich aktualisierte, zielgerichtete Zielgruppen, die auf dem Einkaufsverhalten der Verbraucher und Handelssignalen basieren. Das branchenführende SDK von MobileFuse, kombiniert mit Criteos Zielgruppen, verspricht, höhere Füllraten, eCPM, CTR und Einnahmen im Vergleich zu anderen oRTB-Lösungen zu erzielen.
Dieser strategische Schritt bekräftigt MobileFuses Engagement, innovative Werkzeuge für Publisher und Werbetreibende bereitzustellen und den wachsenden Anforderungen der Retail-Media-Landschaft gerecht zu werden.
- Strategic partnership with Criteo enhances MobileFuse's retail media capabilities
- Access to Criteo's Commerce Audiences for more effective audience targeting
- Potential for higher fill rates, eCPM, CTR, and revenue compared to other oRTB solutions
- Support for alternative IDs in the in-app space, including UID2.0 and RampID
- None.
Insights
This partnership between MobileFuse and Criteo represents a significant advancement in retail media capabilities. By integrating Criteo's Commerce Audiences with MobileFuse's premium SDK-connected in-app supply, the collaboration offers enhanced audience targeting and engagement for retail brands and advertisers.
Key benefits include:
- Access to high-intent audiences based on real-time shopping signals
- Improved audience discovery and engagement across the buyer journey
- Potential for increased conversions through more precise targeting
For Criteo (CRTO), this partnership expands the reach of their Commerce Audiences, potentially driving increased adoption and revenue from this product. It also strengthens their position in the growing retail media sector, which could positively impact their market share and financial performance.
While the immediate financial impact may be , the long-term potential for both companies is significant as retail media continues to gain importance in the digital advertising landscape.
This partnership showcases the evolving landscape of digital advertising, particularly in the retail media space. MobileFuse's integration of Criteo's Commerce Audiences into their platform is a strategic move that addresses several key industry trends:
- First-party data utilization: As third-party cookies phase out, solutions leveraging first-party data like Criteo's become more valuable.
- Cross-channel targeting: The ability to reach consumers across mobile, CTV and DOOH platforms with consistent targeting is increasingly important.
- Performance-driven advertising: By using real-time shopping signals, advertisers can better target high-intent consumers, potentially improving ROI.
For Criteo, this partnership could lead to increased adoption of their Commerce Audiences product, potentially driving revenue growth. It also strengthens their competitive position in the retail media space, which is becoming a key battleground for ad tech companies.
Investors should monitor the impact on Criteo's revenue from Commerce Audiences and any shift in market share within the retail media sector as a result of this partnership.
Criteo's Commerce Audiences consist of continuously refreshed, high-intent audiences actively navigating the web and ecommerce sites. These audiences predict the likelihood of what a consumer will buy based on their previous shopping behaviors and commerce signals, such as site activity, ad engagement, browsing, cart activity and more. This partnership enables retail brands and advertisers to connect with consumers at every stage of their buyer journey based on shopping interests and preferences across MobileFuse inventory, using real-world transaction and browsing signals from Criteo. This news showcases MobileFuse's commitment to providing publishers and advertisers with innovative tools that drive results.
"We're constantly looking to provide greater value across our solutions, and Criteo's Commerce Audiences ensure we can deliver even better audience targeting and engagement," said Conor Donnelly, Vice President of Commerce Media & Programmatic Solutions at MobileFuse. "Combining Criteo's Commerce Audiences with our industry-leading addressable supply enhances our overall retail offering, and ensures we meet the growing demands of publishers, brands, and advertisers."
MobileFuse's industry-leading SDK is proven to deliver higher fill rates, eCPM, CTR, and revenue compared to other oRTB solutions with similar amounts of bid requests. Additionally, MobileFuse supports alternative IDs in the in-app space, including UID2.0 and RampID. This is further strengthened by direct app integrations via the SDK. All together, these offerings ensure brands and advertisers can reach audiences outside owned digital properties, with placements across premium mobile and CTV in-app supply.
"Partners like MobileFuse are working with Criteo to capture more value from the growth of retail media," said Sean Deane, VP of Publisher Partnerships,
As retail media grows in importance, and more organizations seek to maximize their ROI in existing and emerging channels, MobileFuse is committed to providing solutions to help clients and partners reach critical campaign goals.
For more information, visit mobilefuse.com.
About MobileFuse
MobileFuse is one of the largest in-app, CTV, and DOOH advertising platforms. The company serves leading brands, agencies, bidders, and app developers across a variety of verticals. MobileFuse empowers its clients by reaching highly curated and receptive audiences via unique solutions combining moments-based targeting, patented location verification, custom creative, and data-driven insights across a large location-based in-app and CTV exchange. Founded in 2009, MobileFuse is headquartered in
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SOURCE MobileFuse
FAQ
What is the purpose of MobileFuse's partnership with Criteo (CRTO)?
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