Great Wall Motor Selects Cerence to Power In-Car Experience as Automaker Expands Globally
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Insights
The partnership between Cerence Inc. and Great Wall Motor Company (GWM) represents a significant strategic development in the automotive industry. As GWM integrates Cerence's advanced voice interaction technology into its vehicles, it stands to enhance the user experience significantly, thereby potentially increasing customer satisfaction and brand loyalty. This technology integration is particularly relevant as the industry shifts towards more connected and autonomous vehicles, where intuitive user interfaces are increasingly important.
From a market perspective, GWM's deployment of Cerence's technology in multiple languages across various countries could facilitate its global market penetration, especially in regions where voice interaction in local languages is a competitive differentiator. As vehicle buyers prioritize technological sophistication in their purchasing decisions, GWM's move may lead to an increase in sales and market share, especially in the electric vehicle segment where the competition is intensifying.
Cerence Inc.'s collaboration with GWM underscores the growing demand for AI-powered interfaces in consumer products, notably in the automotive sector. The implementation of Cerence Assistant and Cerence Speech Signal Enhancement (SSE) technologies across GWM's lineup could set a new industry standard for in-car experiences. The ability to perform multi-step and multi-zone interactions and the promise of continuous improvements through cloud updates, reflect a trend towards dynamic, updatable products that can evolve post-purchase.
This approach not only enhances the product lifecycle but also opens up new revenue streams for both Cerence and GWM through potential subscription-based services for ongoing upgrades and features. Such a model can lead to a more predictable, recurring revenue structure, which is generally well-received by investors as it can provide greater financial stability and growth prospects for the companies involved.
The financial implications of the Cerence-GWM partnership could be substantial. Cerence's role as a key player in GWM's global expansion strategy suggests a long-term collaboration that may have positive impacts on Cerence's revenue streams. Given the scale of deployment—across 20 countries and in 13 languages—Cerence's financial performance could see a significant boost from this deal alone.
For GWM, the investment in Cerence's technology is likely to be a calculated move to enhance its competitive edge in the international market, which could lead to improved financial metrics such as sales growth and profit margins. Investors will be closely monitoring GWM's market performance following the rollout of these enhanced features to assess the return on investment and the impact on the company's stock valuation.
Cerence Assistant will empower GWM drivers and passengers worldwide with enhanced, multi-seat voice interaction
BURLINGTON, Mass., Jan. 10, 2024 (GLOBE NEWSWIRE) -- Cerence Inc. (NASDAQ: CRNC), AI for a world in motion, today announced that Great Wall Motor Company (GWM), one of China’s largest SUV, pickup, and electric vehicle manufacturers, has selected Cerence to power the in-car experience across its lineup as it expands worldwide. GWM will deploy this new, Cerence-powered user experience in 13 languages across 20 countries in key car models, including the GWM TANK300, GWM TANK500, ORA 07, and POER, bringing intuitive, natural interaction to drivers globally.
GWM and Cerence have collaborated to bring new, enhanced user experiences to GWM drivers. GWM is leveraging Cerence Assistant and Cerence Speech Signal Enhancement (SSE) to provide key features, including wake-up word activation (“Hey GWM”); support for multi-step interactions; and multi-zone interaction, meaning drivers and passengers can both engage with the assistant and receive support specified to their seat and needs. Cerence SSE even enables users to interrupt the assistant for more efficient and effective interactions. GWM is also leveraging Cerence SSE to improve audio quality for phone calls and interaction with other assistant platforms present in the car. GWM and Cerence will continue to collaborate to deliver ongoing upgrades and features, including new generative AI and large language model-based capabilities, to drivers via cloud updates post-vehicle purchase.
“We consider Cerence to be a pivotal partner in our global expansion efforts. We are very grateful for their provision of intelligent products and services. This collaboration is set to fortify GWM’s global strategy, promising a more intelligent and user-centric interactive experience for our customers across the globe. As we look to the future, we are committed to working hand-in-hand with Cerence to deliver superior intelligent products and services, meeting and exceeding the transportation needs of our worldwide customers,” said Nicole Wu, Vice President of Intelligence, Great Wall Motor.
Cerence Assistant offers GWM drivers voice-powered support for multitude of functions, including key features like navigation, media, and phone calling; cloud-based content like weather and online music; car information like gas or battery level, vehicle mileage, and maintenance; and vehicle controls like window, sunroof, climate, ambient light, seat temperature, and more.
“Great Wall Motor’s success in China serves as a strong foundation for success globally as it expands worldwide and brings new electric models to market,” said Stefan Ortmanns, CEO, Cerence. “By empowering drivers with intuitive, intelligent voice interaction, GWM will advance its mission of accelerating innovation that serves a global consumer base. We are proud to be part of GWM’s global success.”
To learn more about Cerence, visit www.cerence.com, and follow the company on LinkedIn and Twitter.
About Cerence Inc.
Cerence (NASDAQ: CRNC) is the global industry leader in creating unique, moving experiences for the mobility world. As an innovation partner to the world’s leading automakers and mobility OEMs, it is helping advance the future of connected mobility through intuitive, AI-powered interaction between humans and their vehicles, connecting consumers’ digital lives to their daily journeys no matter where they are. Cerence’s track record is built on more than 20 years of knowledge and 475 million cars shipped with Cerence technology. Whether it’s connected cars, autonomous driving, e-vehicles, or two-wheelers, Cerence is mapping the road ahead. For more information, visit www.cerence.com.
Contact Information
Kate Hickman | Tel: 339-215-4583 | Email: kate.hickman@cerence.com
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