Cerence AI Signs Long-Term, Strategic Partnership to Build Luxury Automaker’s Next-Gen In-Car Experience
Cerence Inc. (NASDAQ: CRNC) has announced a multi-year partnership with JLR to develop the luxury automaker's next-generation in-car experience. The collaboration will focus on implementing Cerence's AI-enabled technologies to enhance intelligence and capabilities for JLR customers worldwide.
The partnership aims to continuously expand and improve JLR's in-car experience, focusing on enhancing enjoyment, safety, and productivity through advanced technological solutions. Christine Kemp, JLR's Chief Data and AI Officer, emphasized that voice and AI technology are central to advancing their infotainment system to provide customers with expanded features and an improved in-vehicle journey.
Cerence Inc. (NASDAQ: CRNC) ha annunciato una partnership pluriennale con JLR per sviluppare la prossima generazione dell'esperienza in-car del marchio di lusso. La collaborazione si concentrerà sull'implementazione delle tecnologie abilitate all'AI di Cerence per migliorare l'intelligenza e le capacità per i clienti JLR in tutto il mondo.
La partnership mira ad espandere e migliorare continuamente l'esperienza in-car di JLR, ponendo attenzione sull'incremento del divertimento, della sicurezza e della produttività attraverso soluzioni tecnologiche avanzate. Christine Kemp, Chief Data and AI Officer di JLR, ha sottolineato che la tecnologia vocale e l'AI sono centrali per l'evoluzione del loro sistema di infotainment, al fine di fornire ai clienti funzionalità ampliate e un viaggio in vettura migliorato.
Cerence Inc. (NASDAQ: CRNC) ha anunciado una asociación a largo plazo con JLR para desarrollar la próxima generación de la experiencia en el automóvil de la marca de lujo. La colaboración se centrará en implementar las tecnologías habilitadas por IA de Cerence para mejorar la inteligencia y las capacidades para los clientes de JLR en todo el mundo.
La asociación tiene como objetivo expandir y mejorar continuamente la experiencia en el automóvil de JLR, centrándose en aumentar el disfrute, la seguridad y la productividad a través de soluciones tecnológicas avanzadas. Christine Kemp, Chief Data and AI Officer de JLR, enfatizó que la tecnología de voz y la IA son centrales para avanzar en su sistema de infoentretenimiento, para proporcionar a los clientes características ampliadas y un viaje en el vehículo mejorado.
세렌스 Inc. (NASDAQ: CRNC)는 JLR과의 다년 파트너십을 발표하며 고급 자동차 제조사의 차세대 인카 경험을 개발하고자 합니다. 이번 협력은 세렌스의 AI 기반 기술를 구현하여 전 세계 JLR 고객을 위한 지능과 기능을 향상하는 데 초점을 맞출 것입니다.
파트너십은 JLR의 인카 경험을 지속적으로 확장하고 개선하는 것을 목표로 하며, 고급 기술 솔루션을 통해 즐거움, 안전 및 생산성을 향상시키는 데 중점을 둡니다. JLR의 데이터 및 AI 최고 책임자인 크리스틴 켐프는 음성 및 AI 기술이 고객에게 확장된 기능과 개선된 차량 여정을 제공하기 위해 인포테인먼트 시스템의 발전에 핵심적이라고 강조했습니다.
Cerence Inc. (NASDAQ: CRNC) a annoncé un partenariat pluriannuel avec JLR pour développer la prochaine génération de l'expérience en voiture du constructeur automobile de luxe. La collaboration se concentrera sur l'implémentation des technologies activées par l'IA de Cerence pour améliorer l'intelligence et les capacités des clients de JLR dans le monde entier.
Le partenariat vise à continuer d'élargir et d'améliorer l'expérience en voiture de JLR, en mettant l'accent sur le plaisir, la sécurité et la productivité grâce à des solutions technologiques avancées. Christine Kemp, responsable des données et de l'IA chez JLR, a souligné que la technologie vocale et l'IA sont au cœur de l'avancement de leur système d'infodivertissement pour offrir aux clients des fonctionnalités étendues et un trajet en véhicule amélioré.
Cerence Inc. (NASDAQ: CRNC) hat eine mehrjährige Partnerschaft mit JLR angekündigt, um die nächste Generation des In-Car-Erlebnisses des Luxusautomobilherstellers zu entwickeln. Die Zusammenarbeit konzentriert sich darauf, die KI-gestützten Technologien von Cerence umzusetzen, um die Intelligenz und die Fähigkeiten für JLR-Kunden weltweit zu verbessern.
Die Partnerschaft hat zum Ziel, das In-Car-Erlebnis von JLR kontinuierlich zu erweitern und zu verbessern, wobei der Fokus auf der Steigerung von Genuss, Sicherheit und Produktivität durch fortschrittliche technologischen Lösungen liegt. Christine Kemp, Chief Data and AI Officer von JLR, betonte, dass Sprach- und KI-Technologie zentrale Elemente zur Weiterentwicklung ihres Infotainment-Systems sind, um den Kunden erweiterte Funktionen und eine verbesserte Reise im Fahrzeug zu bieten.
- Secured multi-year agreement with luxury automaker JLR
- Strategic partnership for next-generation AI-enabled in-car technology
- Potential for long-term revenue stream through continued collaboration
- None.
Insights
The strategic partnership with JLR represents a significant expansion of Cerence's footprint in the luxury automotive segment. With a current market cap of
The collaboration focuses on next-generation AI-enabled technologies, indicating potential licensing fees per vehicle and recurring revenue from software updates and maintenance. Luxury automakers typically command higher per-unit technology integration costs, suggesting favorable pricing dynamics for Cerence. The partnership also positions Cerence to capture value from the growing trend of software-defined vehicles, where premium automotive brands are investing heavily in differentiated user experiences.
What sets this deal apart is its strategic nature - it's not just a supplier agreement but a collaborative partnership to develop new technologies. This approach typically results in deeper integration and higher switching costs, creating a more defensible market position for Cerence in the competitive automotive AI space.
The JLR partnership marks a pivotal advancement in automotive AI implementation, particularly in the premium segment where user experience expectations are exceptionally high. The focus on voice and AI technology integration suggests a comprehensive system that will likely include advanced natural language processing, contextual understanding and multimodal interactions - areas where Cerence has demonstrated technological leadership.
The timing is strategic as luxury automakers are transitioning toward software-defined vehicle architectures. JLR's commitment to AI-enhanced user experiences aligns with broader industry trends where voice becomes the primary interface for vehicle interaction. This partnership could yield innovative features like proactive AI assistants, personalized user profiles and seamless integration with smart home systems - capabilities that command premium pricing in luxury vehicles.
For Cerence, securing a luxury automaker partnership provides a valuable test bed for advanced features that could later cascade to mass-market vehicles, effectively amortizing R&D costs across a broader customer base while maintaining premium pricing for cutting-edge implementations.
BURLINGTON, Mass., Jan. 02, 2025 (GLOBE NEWSWIRE) -- Cerence Inc. (NASDAQ: CRNC) (“Cerence AI”), a global industry leader in AI for transportation, today announced a multi-year agreement with JLR to develop the luxury automotive’s next-generation in-car experience.
The companies will partner to leverage Cerence’s AI-enabled technologies to deliver advanced intelligence and capabilities to JLR customers globally. The companies will continue to work together to expand and improve the JLR in-car experience over time.
“JLR has long been synonymous with technologically advanced driving experiences, and we’re proud to collaborate with this luxury automotive to further extend their reputation in this field,” said Christian Mentz, Chief Revenue Officer, Cerence AI. “Cerence AI will collaborate with JLR to craft a new generation of in-car experiences that enhance enjoyment, safety, and productivity by leveraging the latest technological advancements.”
“A user experience enhanced by voice and AI technology is central to JLR as we advance our infotainment system to delight our customers with expanded features and a richer, more enjoyable in-vehicle journey,” said Christine Kemp, Chief Data and AI Officer, JLR.
To learn more about Cerence AI, visit www.cerence.ai, and follow the company on LinkedIn.
About Cerence Inc.
Cerence Inc. (NASDAQ: CRNC) is a global industry leader in creating intuitive, seamless, AI-powered experiences across automotive and transportation. Leveraging decades of innovation and expertise in voice, generative AI, and large language models, Cerence powers integrated experiences that create safer, more connected, and more enjoyable journeys for drivers and passengers alike. With more than 500 million cars shipped with Cerence technology, the company partners with leading automakers, transportation OEMs, and technology companies to advance the next generation of user experiences. Cerence is headquartered in Burlington, Massachusetts, with operations globally and a worldwide team dedicated to pushing the boundaries of AI innovation. For more information, visit www.cerence.ai.
About JLR
JLR’s Reimagine strategy is delivering a sustainability‑rich vision of modern luxury by design.
We are transforming our business to become carbon net zero across our supply chain, products, and operations by 2039. We have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science‑based targets. Electrification is central to this strategy and before the end of the decade our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric.
At heart we are a British company, with two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China (a joint venture), Slovakia, Austria (contract manufacturing with Magna Steyr), India (contract manufacturing with Tata Motors Ltd) and Brazil, as well as seven technology hubs across the globe.
JLR is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.
Contact Information
Kate Hickman | Tel: 339-215-4583 | Email: kate.hickman@cerence.com
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