Preparing for Takeoff: Carter’s Announces Airplane Apology Agreement to Help Families with Fussy Flyers

Rhea-AI Summary

Carter’s, Inc. (NYSE: CRI), the leading baby apparel brand in North America, has launched the Airplane Apology Agreement, designed to ease travel stress for parents flying with children. This initiative allows parents to distribute cash packages to nearby passengers, helping to mitigate potential judgmental reactions during flights. The program runs from April 11 to April 17, with five families selected to receive a bundle that includes the agreement and cash cards worth $100 each, along with a bonus bodysuit for their baby.

Executive VP of Global Marketing, Jeff Jenkins, emphasized the importance of reducing travel-related anxiety for parents, aiming to improve the flying experience for families. This creative initiative reflects Carter's commitment to customer support and brand goodwill.

Positive

• Launch of the Airplane Apology Agreement to support parents traveling with children.
• Distribution of cash packages to ease the potential stress of flying with kids.
• Promotion expected to enhance brand loyalty and goodwill among parents.

Negative

• None.

The trusted baby brand offers cash for parents to help build goodwill with judgmental passengers

ATLANTA--(BUSINESS WIRE)-- Carter’s, Inc. (NYSE: CRI), the largest branded marketer in North America of apparel exclusively for babies and young children, is introducing the Airplane Apology Agreement, a contract and cash package that parents can pass out on their next flight to help avoid judgmental looks, side-eye, or snarky comments from fellow travelers. Carter’s knows flying with children can be overwhelming so this travel season Carter’s is handling the apologies directly and allowing parents to fly stress free.

Airplane Apology Agreement, courtesy of Carter's. (Photo: Business Wire)

Meltdowns and mishaps are inevitable with little ones on an airplane and Carter’s doesn’t believe parents should have to say “I’m sorry” to surrounding seat mates. While some parents give away candy, earplugs or other goodies to make nice with surrounding travelers, Carter’s is making it easier to win over friends in flight by equipping traveling parents with a little petty cash to pacify fellow passengers. With the acceptance of the Airplane Apology Agreement, neighboring travelers agree to allow Carter’s to rent their patience for a few hours on behalf of parents and assume the risk of potential annoyance by tiny frequent flyers.

“Cries in the sky and midflight meltdowns are the norm when traveling with kids. At Carter’s, we want to help parents by ensuring they become the most popular passenger on the plane,” said Jeff Jenkins, Executive Vice President of Global Marketing at Carter’s. “Carter’s Airplane Apology Agreement helps parents on their next trip by taking the stress off them and letting Carter’s provide relief from their potentially judgy seatmates.”

Beginning today, April 11, through April 17, families can enter for a chance to win. Five families will win a bundle that includes an Airplane Apology Agreement and 15 envelopes each containing $100 cash cards for parents to pass out to neighboring passengers – plus a bonus bodysuit for baby to wear on the plane. To enter, visit www.carters.com/airplaneapology.

For more information, visit Carters.com or follow Carter’s on Instagram and TikTok.

About Carter’s, Inc.

Carter’s, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through nearly 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, www.cartersoshkosh.ca, and www.carters.com.mx. The Company’s Child of Mine brand is available at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon. The Company also owns Little Planet, a brand focused on organic fabrics and sustainable materials, and Skip Hop, a global lifestyle brand for families with young children. Carter’s, Inc. is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230410005405/en/

Lindsay Rider

Senior Director, Public Affairs

Lindsay.Rider@carters.com

Source: Carter’s, Inc.

FAQ

What is the Airplane Apology Agreement by Carter's (CRI)?

The Airplane Apology Agreement is a new initiative by Carter's that allows parents to distribute cash packages to nearby passengers during flights to mitigate negative reactions.

When does the Airplane Apology Agreement promotion run?

The promotion runs from April 11 to April 17.

What can families win in the Airplane Apology Agreement promotion?

Five families will win a bundle including the Airplane Apology Agreement, 15 envelopes each containing $100 cash cards, and a bonus bodysuit.

How does Carter's (CRI) plan to help parents during flights?

Carter's aims to help parents by providing cash packages to avoid judgmental looks from fellow travelers.

Who is the Executive VP of Global Marketing at Carter's (CRI)?

The Executive VP of Global Marketing at Carter's is Jeff Jenkins.