Carter’s Enlists the Internet's Favorite Tiny Traveler, Baby Kate, for First-Ever Curated Spring Break Collection
Carter's Inc. (NYSE: CRI) has launched its first-ever capsule collection in collaboration with social media sensation Baby Kate, whose TikTok videos have garnered over 85 million views. The Spring Break Collection features vacation-ready apparel curated by Baby Kate, incorporating pieces from Carter's house of brands.
The collection includes Nautical and Boho swimwear with UPF 50+ protection, layering knits, and matching sets. Designed with practical features like snaps, zippers, and elastic for easy changes, the collection combines style with functionality. The line focuses on providing fashion-forward yet practical styles for young children, from beach wear to everyday outfits.
According to Kendra Krugman, Senior Executive Vice President, Chief Creative & Growth Officer at Carter's, the collection aims to deliver stylish, high-quality apparel at competitive prices, catering to families preparing for spring and summer travel.
Carter's Inc. (NYSE: CRI) ha lanciato la sua prima collezione capsule in collaborazione con la sensazione dei social media Baby Kate, i cui video su TikTok hanno totalizzato oltre 85 milioni di visualizzazioni. La Spring Break Collection presenta abbigliamento pronto per le vacanze curato da Baby Kate, incorporando pezzi del marchio Carter's.
La collezione include costumi da bagno nautici e boho con protezione UPF 50+, maglioni a strati e set coordinati. Progettata con caratteristiche pratiche come bottoni a pressione, cerniere ed elastici per cambi facili, la collezione combina stile e funzionalità. La linea si concentra su stili alla moda ma pratici per i bambini piccoli, dall'abbigliamento da spiaggia a quello quotidiano.
Secondo Kendra Krugman, Senior Executive Vice President, Chief Creative & Growth Officer di Carter's, la collezione mira a offrire abbigliamento elegante e di alta qualità a prezzi competitivi, rivolta alle famiglie che si preparano per viaggi primaverili ed estivi.
Carter's Inc. (NYSE: CRI) ha lanzado su primera colección cápsula en colaboración con la sensación de las redes sociales Baby Kate, cuyos videos en TikTok han acumulado más de 85 millones de vistas. La Spring Break Collection presenta ropa lista para vacaciones curada por Baby Kate, incorporando piezas de la casa de marcas de Carter's.
La colección incluye trajes de baño náuticos y boho con protección UPF 50+, tejidos en capas y conjuntos a juego. Diseñada con características prácticas como broches, cremalleras y elásticos para cambios fáciles, la colección combina estilo con funcionalidad. La línea se centra en proporcionar estilos modernos y prácticos para niños pequeños, desde ropa de playa hasta atuendos diarios.
Según Kendra Krugman, Vicepresidenta Ejecutiva Senior, Directora Creativa y de Crecimiento de Carter's, la colección tiene como objetivo ofrecer ropa elegante y de alta calidad a precios competitivos, dirigida a familias que se preparan para viajes de primavera y verano.
Carter's Inc. (NYSE: CRI)는 소셜 미디어 센세이션 베이비 케이트와 협력하여 처음으로 캡슐 컬렉션을 출시했습니다. 그녀의 TikTok 비디오는 8천5백만 뷰 이상를 기록했습니다. 스프링 브레이크 컬렉션은 베이비 케이트가 큐레이션한 휴가 준비 의류로, Carter's 브랜드 하우스의 다양한 아이템을 포함하고 있습니다.
컬렉션에는 UPF 50+ 보호 기능이 있는 해양 및 보헤미안 수영복, 레이어링 니트, 매칭 세트가 포함되어 있습니다. 스냅, 지퍼, 신축성 있는 디자인으로 쉽게 갈아입을 수 있도록 실용적인 기능을 갖춘 이 컬렉션은 스타일과 기능성을 결합합니다. 이 라인은 해변 의상에서 일상복까지 어린이를 위한 패셔너블하면서도 실용적인 스타일을 제공하는 데 중점을 두고 있습니다.
Carter's의 수석 부사장, 수석 창의 및 성장 책임자인 켄드라 크루그먼에 따르면, 이 컬렉션은 봄과 여름 여행을 준비하는 가족을 위해 경쟁력 있는 가격에 스타일리시하고 고품질의 의류를 제공하는 것을 목표로 하고 있습니다.
Carter's Inc. (NYSE: CRI) a lancé sa toute première collection capsule en collaboration avec la sensation des réseaux sociaux Baby Kate, dont les vidéos TikTok ont obtenu plus de 85 millions de vues. La Spring Break Collection propose des vêtements prêts pour les vacances, soigneusement sélectionnés par Baby Kate, intégrant des pièces de la maison de marques de Carter's.
La collection comprend des maillots de bain nautiques et boho avec protection UPF 50+, des tricots en couches et des ensembles assortis. Conçue avec des caractéristiques pratiques telles que des boutons-pression, des zips et de l'élastique pour des changements faciles, la collection allie style et fonctionnalité. La ligne se concentre sur la fourniture de styles à la mode mais pratiques pour les jeunes enfants, des vêtements de plage aux tenues quotidiennes.
Selon Kendra Krugman, Vice-présidente Exécutive Senior, Directrice Créative et de Croissance chez Carter's, la collection vise à offrir des vêtements élégants et de haute qualité à des prix compétitifs, s'adressant aux familles se préparant pour les voyages de printemps et d'été.
Carter's Inc. (NYSE: CRI) hat seine erste Capsule Collection in Zusammenarbeit mit dem Social-Media-Sensation Baby Kate lanciert, deren TikTok-Videos über 85 Millionen Aufrufe erzielt haben. Die Spring Break Collection umfasst urlaubsfertige Bekleidung, die von Baby Kate kuratiert wurde und Teile aus Carter's Markenhaus enthält.
Die Kollektion umfasst nautische und boho Badebekleidung mit UPF 50+ Schutz, Schichtenstrickwaren und passende Sets. Entworfen mit praktischen Funktionen wie Druckknöpfen, Reißverschlüssen und elastischen Materialien für einfache Wechsel, kombiniert die Kollektion Stil mit Funktionalität. Die Linie konzentriert sich darauf, modische und gleichzeitig praktische Styles für kleine Kinder zu bieten, von Strandbekleidung bis hin zu Alltagsoutfits.
Laut Kendra Krugman, Senior Executive Vice President, Chief Creative & Growth Officer von Carter's, zielt die Kollektion darauf ab, stilvolle, hochwertige Bekleidung zu wettbewerbsfähigen Preisen anzubieten, die sich an Familien richtet, die sich auf Reisen im Frühling und Sommer vorbereiten.
- Strategic collaboration with viral social media influencer (85M+ views) expanding brand reach
- New product line launch targeting growing spring/summer travel market
- Enhanced product features (UPF 50+ protection) adding value proposition
- None.
The most trusted baby apparel brand celebrates the ultimate “passenger princess" with vacation-ready capsule perfect for every spring adventure
Known for her viral TikTok videos with more than 85 million views, Baby Kate has curated a vacation capsule using Carter's house of brands to embrace the tiny traveler life with fashion-forward yet practical styles to take your petite “passenger princesses and princes” from the beach to the park and more this spring.
The Spring Break Collection, curated by Baby Kate, is designed for effortless adventures with your little one—from beach getaways to park explorations. This collection showcases seasonal trends like Nautical and Boho swimwear with UPF 50+ protection, cozy layering knits, and matching sets. Designed with parent-approved details such as snaps, zippers, and elastic for easy changes, each piece ensures fashion meets function—because traveling with kids is enough of an adventure without the hassle of getting them dressed.
“As families gear up for spring and summer travel this collection delivers vacation-ready looks that seamlessly fit into everyday life. Leading the way is Baby Kate, the ultimate travel pro and passenger princess,” said Kendra Krugman, Senior Executive Vice President, Chief Creative & Growth Officer at Carter’s. “At Carter’s, we understand that parents want stylish, high-quality apparel at great value and this curated collection delivers exactly that. With fresh, on-trend pieces designed to keep up with little ones’ busy lives, we’re making every getaway—and every day—a little more fun and fashionable.”
Made for tiny beach bums, rambunctious road trippers and nappers on the go, Baby Kate’s curated collection ensures every outfit of the day is always on point and ready for whatever the vacation may bring. Explore the full collection at carters.com/c/baby-kates-picks.
To learn more about Carter’s newest additions and styling tips, visit carters.com and follow Carter’s on Instagram @carters.
About Carter’s, Inc.
Carter’s, Inc. is the largest branded marketer in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250317435460/en/
Lindsay Rider
Senior Director, Public Affairs
Lindsay.Rider@carters.com
Source: Carter’s, Inc.
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