Carter’s Appoints Hilary Duff as Chief Mom Officer

Rhea-AI Summary

Carter's, Inc. (NYSE: CRI) has appointed actress and mom Hilary Duff as its first-ever Chief Mom Officer. This unique partnership includes Duff's involvement in designing two limited-edition collections and offering parenting insights. Duff, recognized for her relatability and expertise as a mother of three, aims to enhance the brand's connection with parents. The first collection is set to launch in early fall 2022, followed by a second in early 2023. Carter's seeks to leverage Duff's influence to inspire and support parents, reflecting its commitment to understanding their needs.

Positive

• Appointment of Hilary Duff as Chief Mom Officer, enhancing brand relatability.
• Launch of two limited-edition collections featuring Duff's designs.
• Potential for increased customer engagement through parenting insights.

Negative

• None.

The most trusted baby clothing brand taps actress and mom of three Hilary Duff for long-term partnership, including two limited-edition collections

ATLANTA--(BUSINESS WIRE)-- Carter’s, Inc. (NYSE: CRI), the largest branded marketer in North America of apparel exclusively for babies and young children, announces the appointment of award-winning actress, singer, best-selling author, and mom Hilary Duff as the first-ever Chief Mom Officer for the Carter’s brand. As part of a long-term partnership, Duff will add a new title to her already impressive resume and work directly with Carter’s as a parent consultant and creative director, designing two limited-time-only collections and serving as a reliable resource for parents. Duff will also curate must-have shopping guides with tips and tricks for moms and share relatable parenting content.

Carter's First-Ever Chief Mom Officer, Hilary Duff (Photo: Business Wire)

This partnership is a first-of-its-kind for Carter’s, tapping a well-known mom in the parenting community for an official role with the brand to consult on design and creative.

“At Carter’s, we understand what it means to be a parent, better than any other brand, and nobody embodies this spirit more than Hilary Duff. Not only is Hilary talented but she’s also incredibly relatable, as a mom of three who openly shares her parenting journey with her community,” said Jeff Jenkins, Executive Vice President of Global Marketing at Carter’s. “The appointment of Hilary as Carter’s Chief Mom Officer was a no-brainer - there’s no one I’d rather share the 'CMO' title with - and we warmly welcome her to the Carter’s family. We know Hilary will bring long-lasting value to Carter’s and our customers as she makes her mark on the brand.”

Channeling her parenting expertise and chic sense of style, Duff has put her personal stamp on Carter’s exclusive collections of stylish apparel and accessories for babies, with a few surprises for mom too.

“While every mom is a Chief Mom Officer in their own way, I’m honored that Carter’s chose me to represent their brand and be the ultimate champion for moms everywhere,” said Hilary Duff. “I was inspired by Carter’s mission and their commitment to inspire parents and future generations. Motherhood is not easy but it's incredibly rewarding and through my partnership with Carter’s, I hope to be a source of light and inspiration for others as we navigate our individual parenting journeys.”

The first Hilary Duff x Carter’s collection will be available beginning early fall 2022 on www.carters.com and in Carter’s stores, with a second collection to follow in early 2023. Stay tuned for more information and fun surprises from Hilary Duff and Carter’s by following @Carters and @HilaryDuff on Instagram and TikTok.

About Carter’s, Inc.

Carter’s, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through nearly 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, www.cartersoshkosh.ca, and www.carters.com.mx. The Company’s Child of Mine brand is available at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter’s, Inc. is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220517006218/en/

Lindsay Rider

Senior Director, Public Affairs

Lindsay.Rider@carters.com

Source: Carter’s, Inc.

FAQ

What is Carter's new partnership with Hilary Duff?

Carter's has appointed Hilary Duff as its first-ever Chief Mom Officer to design collections and consult on parenting insights.

When will the Hilary Duff x Carter's collections be available?

The first collection will launch in early fall 2022, followed by a second collection in early 2023.

What role will Hilary Duff play at Carter's?

Hilary Duff will serve as a parent consultant and creative director, helping to design exclusive collections and provide parenting tips.

Why did Carter's choose Hilary Duff for this role?

Carter's chose Hilary Duff for her relatability and expertise as a mother, believing she embodies the brand's understanding of parenting.