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Creative Realities, Inc. (NASDAQ: CREX) is a creative technology company that specializes in designing, developing, and deploying marketing technology experiences. With a focus on digital marketing technology and solutions, the company transforms the consumer and shopper journey into intelligent, responsive, and immersive experiences.
Creative Realities operates in one reportable segment: marketing technology solutions. It caters to global retail companies, luxury brands, advertising networks, outdoor clients, enterprises, and other organizations. The company offers a suite of solutions, including digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks.
In the realm of marketing technologies, Creative Realities provides services in mobile, social media, point-of-sale transactions, beaconing, and web-based media. It has developed thousands of digital solutions that inspire and enhance customer experiences. The company's flagship products, ClarityHub™, ReflectView™, and AdLogic™, are designed specifically for the food service, retail, and media network segments, providing robust, scalable, and reliable cloud-based solutions.
Creative Realities has reported record revenue, gross profit, and adjusted EBITDA for the fiscal year ended December 31, 2023, showcasing strong financial growth. The company's recent initiatives include deployment services to EMEA integrators in North America, aiming to capitalize on key verticals such as Retail, Convenience Stores, and Food Service/Restaurant Segments.
The company is also well-positioned as a go-to resource for large-scale deployments in North America, offering project management, procurement, installation services, and ongoing support, including content creation. Creative Realities was recognized as one of the fastest-growing digital signage software platforms in 2023 by Invidis Consulting, with 275,000 active licenses and a growth rate surpassing the market average.
With a mission to use omnichannel technologies to inspire better customer experiences, Creative Realities continues to innovate and expand its offerings across diverse vertical markets. The company remains committed to providing enterprise-level networks with recurring SaaS and support services, ensuring effective and engaging digital marketing solutions.
Creative Realities (CREX) reported a 5.6% revenue increase to $18.4 million for the year ending December 31, 2021. Core digital signage revenue saw substantial growth of 20.5%. The company achieved net income of $0.2 million compared to a $16.8 million loss in 2020. A significant acquisition of Reflect Systems is projected to boost revenues above $43 million in 2022, representing an anticipated 35% growth. Despite challenges, CRI is optimistic about ongoing demand for digital signage solutions.
Creative Realities, Inc. (NASDAQ: CREX) announced its financial results release for the year ending December 31, 2021, set for March 22, 2022. A conference call will follow on March 23, 2022, at 9:00 AM ET, hosted by CEO Rick Mills and CFO Will Logan. The company, a leader in digital signage solutions, aims to enhance business objectives through innovative media. The recent acquisition of Reflect Systems, Inc. is expected to boost SaaS revenue and expand its product offerings. Participants must register in advance for the call.
Creative Realities, Inc. (NASDAQ: CREX) has successfully merged with Reflect Systems, a move aimed at establishing a dominant presence in the digital signage market. The merger, first disclosed in November 2021, has resulted in a unified brand operating under Creative Realities. This strategic collaboration enhances their capabilities, enabling them to offer comprehensive services in diverse sectors, including retail, healthcare, and corporate communications. With a significant joint customer project already secured, the company is poised for growth and innovation in digital signage solutions.
Creative Realities, Inc. (NASDAQ: CREX) announced a private placement with a U.S. institutional investor, offering 1,315,000 shares of common stock and warrants, along with 5,851,505 pre-funded warrants. The pricing is set at $1.535 for common stock and $1.5349 for pre-funded warrants. The proceeds will partially fund the merger with Reflect Systems, expected to close by February 15, 2022, alongside a $10 million secured term debt financing. The private placement closes on or about February 4, 2022, pending customary conditions.
Creative Realities, Inc. (NASDAQ: CREX) and Reflect Systems, Inc. have won a major project to deploy digital experiences for a retail customer, valued at over $10 million. This is the first joint project following their planned merger, expected to close in February 2022. The collaboration aims to strengthen their market offerings and meet the evolving needs of retailers post-pandemic. The combined capabilities are poised to enhance digital signage applications across various industries, positioning the firms as leaders in the sector.
Creative Realities, Inc. (NASDAQ: CREX) and Reflect Systems, Inc. have provided an update regarding their pending merger. As of January 28, 2022, both companies convened and then adjourned special stockholder meetings to allow time for stakeholders to review a forthcoming financial supplement. Creative Realities is in discussions with lender Slipstream Communications and advisor A.G.P./Alliance Global Partners to secure necessary capital for the merger and ongoing operations. Meetings are set to reconvene on February 15, 2022.
Creative Realities (NASDAQ: CREX) announced an expansion of its collaboration with a leading global automaker, adding 440 Canadian dealerships to its digital marketing solutions network, which already includes 2,600 U.S. dealerships. This deployment is expected to be completed by Q2 2022. The CRI platform features iShowroom, an omnichannel sales tool, and Owner Support+, a vehicle delivery tool that has improved customer satisfaction and increased vehicle enrollments by over 40% since 2017. CRI aims to extend its services further into international markets.
Creative Realities reported financial results for Q3 2021, indicating a revenue of $4.8 million, down 7% from 2020. Core digital signage revenue surged by 50%, increasing by $1.5 million, while hardware revenue fell by 21% due to supply chain issues. The company maintained a positive EBITDA of $0.5 million, marking its fifth consecutive quarter of profitability. Looking ahead, CRI anticipates improved customer budgets in 2022 and plans a merger with Reflect Systems to enhance its market position in digital signage and advertising.
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