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Creative Realities, Inc. (NASDAQ: CREX) is a creative technology company that specializes in designing, developing, and deploying marketing technology experiences. With a focus on digital marketing technology and solutions, the company transforms the consumer and shopper journey into intelligent, responsive, and immersive experiences.
Creative Realities operates in one reportable segment: marketing technology solutions. It caters to global retail companies, luxury brands, advertising networks, outdoor clients, enterprises, and other organizations. The company offers a suite of solutions, including digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks.
In the realm of marketing technologies, Creative Realities provides services in mobile, social media, point-of-sale transactions, beaconing, and web-based media. It has developed thousands of digital solutions that inspire and enhance customer experiences. The company's flagship products, ClarityHub™, ReflectView™, and AdLogic™, are designed specifically for the food service, retail, and media network segments, providing robust, scalable, and reliable cloud-based solutions.
Creative Realities has reported record revenue, gross profit, and adjusted EBITDA for the fiscal year ended December 31, 2023, showcasing strong financial growth. The company's recent initiatives include deployment services to EMEA integrators in North America, aiming to capitalize on key verticals such as Retail, Convenience Stores, and Food Service/Restaurant Segments.
The company is also well-positioned as a go-to resource for large-scale deployments in North America, offering project management, procurement, installation services, and ongoing support, including content creation. Creative Realities was recognized as one of the fastest-growing digital signage software platforms in 2023 by Invidis Consulting, with 275,000 active licenses and a growth rate surpassing the market average.
With a mission to use omnichannel technologies to inspire better customer experiences, Creative Realities continues to innovate and expand its offerings across diverse vertical markets. The company remains committed to providing enterprise-level networks with recurring SaaS and support services, ensuring effective and engaging digital marketing solutions.
Creative Realities reported a revenue of $5.0 million for Q1 2021, a 35% increase compared to Q1 2020. The company achieved breakeven operating results and a net income of $1.3 million. Hardware sales surged 106% to $2.8 million driven by Safe Space Solutions. They successfully forgave their PPP loan and refinanced debts, improving financial stability. Despite positive results, challenges like customer reopening delays and chip shortages may impact future revenues. A conference call for further details is set for May 18, 2021.
Creative Realities, Inc. (NASDAQ: CREX) will release its financial results for Q1 2021 on May 17, 2021, after market close. A conference call is scheduled for May 18, 2021, at 9:00 AM ET, featuring CEO Rick Mills and CFO Will Logan. Participants can register for the call via a provided link and will have access to an archived version later. Creative Realities specializes in omnichannel technologies for enhancing customer experiences across various sectors, including Automotive and Foodservice.
Creative Realities, Inc. (NASDAQ: CREX) announced that CEO Rick Mills will present at the Inaugural Emerging Growth Virtual Conference on March 17-18, 2021, from 9:00 am-5:00 pm EST. The event, hosted by M Vest LLC and Maxim Group LLC, will feature discussions with C-suite executives, fireside chats, and presentations from various industry leaders. Creative Realities specializes in omnichannel digital marketing solutions, serving multiple sectors across North America and beyond. To attend, participants must sign up for M-Vest membership.
Creative Realities, Inc. (CREX) reported FY 2020 results, revealing a revenue decline of 45% to $17.5 million, attributed to the pandemic's impact. Hardware revenues rose by 9.3%, driven by Safe Space Solutions, while services revenue dropped 63.8%. The net loss increased to $16.8 million, compared to a profit in 2019. Positive EBITDA emerged in Q4, indicating operational stability. Future growth is expected with a focus on digital technologies as the market reopens. The company refinanced its debt and secured a PPP loan forgiveness, strengthening its financial position.
Creative Realities, Inc. (NASDAQ: CREX) announced a restructuring of its debt to enhance liquidity and support future growth initiatives. Key actions include eliminating a three times liquidation preference on a loan, increasing liquidity by $1 million through a new credit facility, and extending debt maturity from June 30, 2021, to March 31, 2023. Additionally, the company plans to reduce outstanding debt by converting it into common stock based on a recent market price. CEO Rick Mills expressed confidence in pursuing growth opportunities as the market recovers from the COVID-19 pandemic.
Creative Realities, Inc. (NASDAQ: CREX) has been engaged to provide digital signage solutions to a major convenience store chain expected to grow to 14,000 stores in the U.S. and Canada. This partnership includes hardware sales and content management through CRI's proprietary platform for a 36-month term. In Q1 2021, CRI began converting over 8,000 displays to its Clarity solution, aiming for 10,000+ displays in the first year. The dynamic menu board system will enhance customer experience and optimize store performance through rich analytics.
Creative Realities, Inc. (NASDAQ: CREX) will announce its financial results for the year ended December 31, 2020, on March 9, 2021, after market close. A conference call is scheduled for March 10, 2021, at 9:00 AM ET, featuring CEO Rick Mills and CFO Will Logan to discuss the results and participate in a Q&A session. Interested participants must register in advance to access the live webcast. The company provides digital marketing solutions across various industries, focusing on customer experience enhancements through omnichannel technologies.
Creative Realities, Inc. (NASDAQ: CREX) announced a definitive agreement for a registered direct offering of 800,000 shares at $2.50 per share, totaling approximately $2.0 million. The transaction, set to close around February 22, 2021, is subject to customary closing conditions. This offering will utilize an existing shelf registration statement filed with the SEC. The funds from this offering are expected to bolster the company's operational capacity across various vertical markets, including Automotive and Foodservice.
Creative Realities, Inc. (NASDAQ: CREX) issued a press release on January 4, 2021, to inform investors about unauthorized information circulated via a Twitter account, @CRITechExp. The company clarified that this account is not affiliated with them and has been removed after notifying Twitter. CRI emphasized that no official communications were made through this channel, urging investors to disregard any information from it. Creative Realities specializes in digital marketing solutions across various industries and has been in operation for over 15 years.
Creative Realities, Inc. (CREX) reported financial results for Q3 2020, revealing a revenue of $5.1 million, down 24% from Q3 2019. However, revenue increased by $1.4 million from Q2 2020, attributed to the successful market adoption of the Thermal Mirror product, which generated $1.8 million in hardware sales. Despite a net loss of $0.6 million, operational expenses were reduced by 23% year-over-year. The company anticipates continued adoption of its Safe Space Solutions as businesses reopen, positioning itself for growth into 2021.
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