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Creative Realities, Inc. (NASDAQ: CREX) is a creative technology company that specializes in designing, developing, and deploying marketing technology experiences. With a focus on digital marketing technology and solutions, the company transforms the consumer and shopper journey into intelligent, responsive, and immersive experiences.
Creative Realities operates in one reportable segment: marketing technology solutions. It caters to global retail companies, luxury brands, advertising networks, outdoor clients, enterprises, and other organizations. The company offers a suite of solutions, including digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks.
In the realm of marketing technologies, Creative Realities provides services in mobile, social media, point-of-sale transactions, beaconing, and web-based media. It has developed thousands of digital solutions that inspire and enhance customer experiences. The company's flagship products, ClarityHub™, ReflectView™, and AdLogic™, are designed specifically for the food service, retail, and media network segments, providing robust, scalable, and reliable cloud-based solutions.
Creative Realities has reported record revenue, gross profit, and adjusted EBITDA for the fiscal year ended December 31, 2023, showcasing strong financial growth. The company's recent initiatives include deployment services to EMEA integrators in North America, aiming to capitalize on key verticals such as Retail, Convenience Stores, and Food Service/Restaurant Segments.
The company is also well-positioned as a go-to resource for large-scale deployments in North America, offering project management, procurement, installation services, and ongoing support, including content creation. Creative Realities was recognized as one of the fastest-growing digital signage software platforms in 2023 by Invidis Consulting, with 275,000 active licenses and a growth rate surpassing the market average.
With a mission to use omnichannel technologies to inspire better customer experiences, Creative Realities continues to innovate and expand its offerings across diverse vertical markets. The company remains committed to providing enterprise-level networks with recurring SaaS and support services, ensuring effective and engaging digital marketing solutions.
Creative Realities, Inc. (NASDAQ: CREX, CREXW) has partnered with Freddy's Frozen Custard & Steakburgers to launch a new digitized menu board aimed at enhancing customer experience. This cutting-edge technology reduces order times and highlights popular products based on data-driven strategies. Following a successful pilot test, the new system is being implemented across Freddy's locations in the U.S. Enhanced customer throughput and faster transactions are expected to improve ROI for Freddy's. Creative Realities continues to lead in digital signage technology for the food service sector.
Creative Realities Inc (NASDAQ: CREX, CREXW) has partnered with Strike Ten Entertainment to become the Official Digital Signage Provider for the bowling industry.
The collaboration aims to enhance revenue for bowling centers by transforming their food and beverage offerings through digital signage solutions. Creative Realities will showcase its technologies at several industry events, including Bowl Expo, where they will provide education on the benefits of digital menu boards. This strategic partnership is expected to significantly drive growth and improve customer experience in bowling centers nationwide.
Creative Realities, Inc. (NASDAQ: CREX) reported a record revenue of $10.8 million for Q1 2022, marking a 115% increase year-over-year, despite supply chain challenges. The company reaffirmed its 2022 revenue guidance to exceed $43 million, driven by strong growth in digital signage products. The annual recurring revenue run-rate is now over $13.5 million. However, the gross profit margin declined to 36.2% due to hardware-heavy deployments. Management expressed optimism about future growth and profitability following the Reflect Systems acquisition.
Creative Realities, Inc. (NASDAQ: CREX) announced it will release its financial results for Q1 2022 on May 16, 2022, after market close. A conference call for discussing these results is scheduled for May 17, 2022, at 9:00 am ET, featuring CEO Rick Mills and CFO Will Logan. The call will include prepared remarks followed by a Q&A session. Interested participants must register in advance. The company recently acquired Reflect Systems, enhancing its digital signage solutions and SaaS offerings across various markets, including retail and gaming.
Creative Realities, Inc. (NASDAQ: CREX) has announced a significant three-year renewal of its software as a service contract with a major retail customer. This renewal follows the recent merger with Reflect Systems, enhancing the company's service offerings and customer trust. CEO Rick Mills emphasized the unusual nature of such long-term agreements in their industry and highlighted the successful custom development tailored to the client’s needs. The merger positions the combined entity for accelerated growth in SaaS revenue across diverse markets, including retail and digital-out-of-home advertising.
Creative Realities, Inc. (NASDAQ: CREX) announced it received two prestigious Samsung Smart Signage Awards during an event on March 30-31, 2022. The recognitions celebrate the company's achievements in digital signage solutions, particularly highlighting its role as a top Samsung reseller post-merger with Reflect Systems. CEO Rick Mills noted an expected organic growth exceeding 40% for the year, largely driven by Samsung products. Additionally, CRI was recognized for a successful retail installation project for Petco, enhancing its market presence and business growth prospects.
Creative Realities (NASDAQ: CREX) announced that CEO Rick Mills will present at the 2022 Virtual Growth Conference from March 28th to 30th, hosted by M-Vest and Maxim Group LLC. This virtual event will feature diverse sectors, including Biotech, Clean Energy, and Technology, and will include presentations, fireside chats, and Q&A sessions. The company aims to highlight its digital signage solutions and growth strategy after acquiring Reflect Systems. Interested attendees can sign up for access and participate in the conference.
Creative Realities (CREX) reported a 5.6% revenue increase to $18.4 million for the year ending December 31, 2021. Core digital signage revenue saw substantial growth of 20.5%. The company achieved net income of $0.2 million compared to a $16.8 million loss in 2020. A significant acquisition of Reflect Systems is projected to boost revenues above $43 million in 2022, representing an anticipated 35% growth. Despite challenges, CRI is optimistic about ongoing demand for digital signage solutions.
Creative Realities, Inc. (NASDAQ: CREX) announced its financial results release for the year ending December 31, 2021, set for March 22, 2022. A conference call will follow on March 23, 2022, at 9:00 AM ET, hosted by CEO Rick Mills and CFO Will Logan. The company, a leader in digital signage solutions, aims to enhance business objectives through innovative media. The recent acquisition of Reflect Systems, Inc. is expected to boost SaaS revenue and expand its product offerings. Participants must register in advance for the call.
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