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Creative Realities, Inc. (NASDAQ: CREX) is a creative technology company that specializes in designing, developing, and deploying marketing technology experiences. With a focus on digital marketing technology and solutions, the company transforms the consumer and shopper journey into intelligent, responsive, and immersive experiences.
Creative Realities operates in one reportable segment: marketing technology solutions. It caters to global retail companies, luxury brands, advertising networks, outdoor clients, enterprises, and other organizations. The company offers a suite of solutions, including digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks.
In the realm of marketing technologies, Creative Realities provides services in mobile, social media, point-of-sale transactions, beaconing, and web-based media. It has developed thousands of digital solutions that inspire and enhance customer experiences. The company's flagship products, ClarityHub™, ReflectView™, and AdLogic™, are designed specifically for the food service, retail, and media network segments, providing robust, scalable, and reliable cloud-based solutions.
Creative Realities has reported record revenue, gross profit, and adjusted EBITDA for the fiscal year ended December 31, 2023, showcasing strong financial growth. The company's recent initiatives include deployment services to EMEA integrators in North America, aiming to capitalize on key verticals such as Retail, Convenience Stores, and Food Service/Restaurant Segments.
The company is also well-positioned as a go-to resource for large-scale deployments in North America, offering project management, procurement, installation services, and ongoing support, including content creation. Creative Realities was recognized as one of the fastest-growing digital signage software platforms in 2023 by Invidis Consulting, with 275,000 active licenses and a growth rate surpassing the market average.
With a mission to use omnichannel technologies to inspire better customer experiences, Creative Realities continues to innovate and expand its offerings across diverse vertical markets. The company remains committed to providing enterprise-level networks with recurring SaaS and support services, ensuring effective and engaging digital marketing solutions.
Creative Realities, Inc. (NASDAQ: CREX, CREXW) announced a reduction of approximately $1.9 million in cash contingent consideration related to its 2022 acquisition of Reflect Systems, Inc. The contingent cash payment for each share will decrease from $7.20 to $6.40, contingent upon CRI's stock price performance through February 2025. The company expects that further reductions in these payments may occur as its share price increases. Creative Realities reported record revenues for the first three quarters of 2022, reaffirming revenue guidance of $43 million for FY2022 and projecting $54 million for FY2023, indicating significant organic growth rates.
Creative Realities, Inc. (NASDAQ: CREX, CREXW) announced intentions to adhere to NASDAQ Listing Rule 5550(a)(2) by maintaining a minimum closing bid price of at least $1.00 for 10 consecutive trading days by the April 10, 2023 deadline. The company reported record revenues in 2022 and projects $54 million in revenue for FY2023, reflecting a 25% organic growth rate. CRI anticipates an annual recurring revenue (ARR) of $15 million and improved Adjusted EBITDA margins. However, to comply with NASDAQ requirements, a reverse stock split may be necessary. The management asserts the company's growth strategy will continue to create shareholder value.
Creative Realities, Inc. (NASDAQ: CREX, CREXW) has reached a significant milestone by delivering over 1 billion ads each month and operating more than 75,000 screens in its advertising management platform, Reflect AdLogic®. This platform enhances targeted ad delivery for digital out-of-home (DOOH) markets, aiming to support the shift of media spending towards DOOH. Future integration capabilities with programmatic ads and various systems will expand its reach and efficiency.
Creative Realities reported a record revenue of $11.2 million for Q3 2022, reflecting a 135% increase year-over-year. The company reaffirmed its 2022 revenue guidance to exceed $43 million and raised its 2023 target to at least $54 million. The annual recurring revenue run-rate reached $14.5 million, with expectations of 25% growth. Adjusted EBITDA for Q3 was $1.2 million with a margin of 11.2%. The merger with Reflect Systems is seen as a key driver for continued expansion and profitability.
Creative Realities, Inc. (NASDAQ: CREX, CREXW) announced it will release its financial results for Q3 2022 on November 14, 2022, before the market opens. A conference call, including management remarks and Q&A, is scheduled for the same day at 9:00 am ET. The company specializes in digital signage solutions, recently expanding its offerings through the acquisition of Reflect Systems, enhancing its SaaS revenue potential. Reflect provides leading digital signage platforms and has a robust media sales division.
Creative Realities, Inc. (NASDAQ: CREX, CREXW) has amended its Second Amended and Restated Loan and Security Agreement, securing a $2 million term loan from Slipstream Communications, LLC. The funds will accelerate a software development project expected to increase SaaS revenues by up to $5 million annually starting in 2024. The loan has a 12.5% interest rate and matures on September 1, 2023. The expansion, aimed at enhancing their automotive dealership platform, will facilitate integrated sales tools for dealers and customers, driving high-margin revenue growth.
Creative Realities (NASDAQ: CREX, CREXW) has enhanced its iShowroom platform, now used in over 3,000 dealerships across 10 countries. The platform, already implemented in 2,600 Stellantis dealerships in the U.S., will launch in 440 locations in Canada in Q4 2022. Enhancements include a faster user experience, improved result relevancy, speech recognition, VIN scanning, and a customer profile feature. These upgrades aim to empower salespersons and enhance customer engagement, reflecting Creative Realities' commitment to evolving shopping experiences in the automotive industry.
Creative Realities reported record revenue of $10.9 million for Q2 2022, a significant 233% increase year-over-year. The company's annual recurring revenue run-rate reached $14.5 million, surpassing the previous year's combined total. The firm reaffirmed its 2022 revenue guidance, anticipating over $43 million, indicating an organic growth rate exceeding 40%. While EBITDA for the quarter stood at $2.8 million, gross profit margin decreased to 42.7%, primarily due to a shift in revenue mix towards hardware sales.
Creative Realities (NASDAQ: CREX, CREXW) has launched Creator X, a new tool within the ReflectView digital signage platform, aimed at empowering users to design content directly within the software. This feature allows for easy content layout creation and editing without needing external support, addressing the challenges of shrinking teams and budgets. Creator X is accessible to all Reflect Xperience customers at no extra cost, enhancing the platform's value and simplifying workflow. The launch reinforces CRI’s commitment to innovation and providing high-quality content efficiently.
Creative Realities, Inc. (NASDAQ: CREX, CREXW) has partnered with Freddy's Frozen Custard & Steakburgers to launch a new digitized menu board aimed at enhancing customer experience. This cutting-edge technology reduces order times and highlights popular products based on data-driven strategies. Following a successful pilot test, the new system is being implemented across Freddy's locations in the U.S. Enhanced customer throughput and faster transactions are expected to improve ROI for Freddy's. Creative Realities continues to lead in digital signage technology for the food service sector.
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