Creative Realities Debuts AdLogic Inventory Insights tool in 2023 Winter Software Release

Rhea-AI Summary

Creative Realities, Inc. (NASDAQ: CREX, CREXW) has launched the AdLogic Inventory Insights tool, enhancing its Reflect AdLogic Platform for media networks. This tool provides unprecedented inventory visibility, enabling sales teams to forecast sales more accurately and optimize profit margins by reducing waste. Key features include real-time reporting of advertising slots and data on availability. The tool is designed for diverse industries, including retail and healthcare, offering a competitive edge in place-based advertising. Creative Realities continues its commitment to innovation in digital media management.

Positive

• Introduction of AdLogic Inventory Insights tool enhances inventory visibility for media networks.
• Enables more accurate sales forecasting and optimization of profit margins.
• Offers real-time reporting and data analytics for better advertising management.
• Targets diverse industries, providing a competitive advantage in place-based advertising.

Negative

• None.

New analysis and projection tool for Reflect AdLogic Platform adds inventory transparency that can drive profitability

LOUISVILLE, Ky., Feb. 28, 2023 (GLOBE NEWSWIRE) -- Digital signage leader Creative Realities, Inc. (NASDAQ: CREX, CREXW) today announced the release of the AdLogic Inventory Insights, a new tool within the Reflect AdLogic™ platform that is set to revolutionize the way media networks manage and view their advertising inventory. By providing an unprecedented level of insight into available inventory, the tool enables sales teams to more accurately forecast sales and maximize profit margins –by reducing waste and leveraging supply and demand.

The AdLogic Inventory Insights tool utilizes existing AdLogic platform capabilities and, together with ReflectView, provides more powerful segmentation, reporting and planning tools than any other solution on the market. Primary features include real-time reporting of available advertising playlist units, data on where and how advertising slots are available, and the ability to measure the number of minutes available for sale at any given point – all crucial components for determining pricing based on supply and demand and driving successful sales conversations.

“Since the initial release of AdLogic, Creative Realities has continuously invested in the platform, and this latest addition represents a significant expansion of its already comprehensive capabilities,” said Jason Donnini, Director of Product Management at Creative Realities. “AdLogic, when used with ReflectView, counts everything there is to know and gives reliable, detailed information for the networks, periods and campaigns of interest to its users. This all-encompassing approach has historically been challenging to deliver, but the ability to provide this level of information is a key differentiator for our solution.”

Due to the unique complexities of managing place-based networks, the AdLogic Inventory Insights tool fills the gaps that traditional mass media models are not equipped to address – providing a powerful solution for big box retailers, digital signage networks, shopping malls, airports, entertainment venues, healthcare networks and any other place-based or digital out-of-home (OOH) network. By delivering accurate and real-time data on available advertising opportunities, this innovative tool enables businesses to gain a competitive edge in the rapidly evolving world of place-based advertising.

"At Creative Realities, we strive to be at the forefront of innovation in media network management to continue meeting and exceeding the most pressing market needs," said Bart Massey, CTO of Creative Realities, Inc. "With its advanced technology and unique features, the tool is a game-changer for clients looking to optimize, manage and ultimately maximize the value of their advertising inventory."

About Creative Realities, Inc.
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues. The company has operations across North America with active installations in more than 10 countries.

Contacts

Media Inquiries
Christina Davies
cdavies@ideagrove.com

Investor Relations
ir@cri.com

FAQ

What is the AdLogic Inventory Insights tool by Creative Realities, Inc.?

The AdLogic Inventory Insights tool provides enhanced visibility into advertising inventory, helping media networks manage and forecast sales more effectively.

When was the AdLogic Inventory Insights tool announced?

The tool was announced on February 28, 2023.

How does the AdLogic Inventory Insights tool benefit sales teams?

It allows sales teams to forecast sales accurately, optimize profit margins, and reduce waste through real-time reporting.

What industries can benefit from Creative Realities' new tool?

Industries such as retail, healthcare, digital signage networks, and other place-based advertising sectors can benefit.

What technology underpins the AdLogic Inventory Insights tool?

The tool utilizes existing capabilities of the AdLogic platform integrated with ReflectView for enhanced reporting and planning.