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Creative Realities, Inc. (NASDAQ: CREX) is a creative technology company that specializes in designing, developing, and deploying marketing technology experiences. With a focus on digital marketing technology and solutions, the company transforms the consumer and shopper journey into intelligent, responsive, and immersive experiences.
Creative Realities operates in one reportable segment: marketing technology solutions. It caters to global retail companies, luxury brands, advertising networks, outdoor clients, enterprises, and other organizations. The company offers a suite of solutions, including digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks.
In the realm of marketing technologies, Creative Realities provides services in mobile, social media, point-of-sale transactions, beaconing, and web-based media. It has developed thousands of digital solutions that inspire and enhance customer experiences. The company's flagship products, ClarityHub™, ReflectView™, and AdLogic™, are designed specifically for the food service, retail, and media network segments, providing robust, scalable, and reliable cloud-based solutions.
Creative Realities has reported record revenue, gross profit, and adjusted EBITDA for the fiscal year ended December 31, 2023, showcasing strong financial growth. The company's recent initiatives include deployment services to EMEA integrators in North America, aiming to capitalize on key verticals such as Retail, Convenience Stores, and Food Service/Restaurant Segments.
The company is also well-positioned as a go-to resource for large-scale deployments in North America, offering project management, procurement, installation services, and ongoing support, including content creation. Creative Realities was recognized as one of the fastest-growing digital signage software platforms in 2023 by Invidis Consulting, with 275,000 active licenses and a growth rate surpassing the market average.
With a mission to use omnichannel technologies to inspire better customer experiences, Creative Realities continues to innovate and expand its offerings across diverse vertical markets. The company remains committed to providing enterprise-level networks with recurring SaaS and support services, ensuring effective and engaging digital marketing solutions.
Creative Realities (NASDAQ: CREX) has been added to the Russell Microcap Index, effective from July 1, 2024. This inclusion results from the annual reconstitution of the Russell US Indexes, which ranks the 4,000 largest US stocks by market capitalization as of April 30. Membership in the Russell Microcap Index lasts for one year and includes automatic entry into the relevant growth and value style indexes. According to Rick Mills, CEO of Creative Realities, this designation recognizes the company's value creation strategy and improved performance. Additionally, it exposes CREX stock to a broader range of institutional investors and funds. The Russell indexes are widely used as benchmarks for about $10.5 trillion in assets. This development is expected to bring new opportunities for accelerating shareholder value and expanding the investor base.
Creative Realities (NASDAQ: CREX, CREXW) has appointed David Schultz as Vice President of New Business Development. Schultz, with over 25 years of experience in sales and business development at notable companies like Cisco Systems and Toshiba Display Solutions, will strengthen Creative Realities' vertical market strategy.
He is known for driving revenue growth, converting new logos, and generating client demand. Rick Mills, CEO, emphasizes Schultz's forward-thinking approach and experience in industries such as amusement parks and transportation, which will help deepen market penetration.
Schultz aims to optimize lead generation, sales funnel conversion, and build a robust outbound sales team. His appointment aligns with Creative Realities' mission to deliver comprehensive digital signage solutions to enterprise customers. Schultz assumes his role immediately.
Creative Realities (NASDAQ: CREX), a leader in digital signage and media solutions, will join the Russell Microcap Index following the 2024 Russell annual reconstitution. The inclusion will be effective on July 1, 2024, and is based on the rankings of the 4,000 largest US stocks by market capitalization as of April 30. This membership, which lasts for one year, ensures automatic inclusion in related growth and value style indexes.
CEO Rick Mills stated that this move reflects the company's growing industry status and improved performance. The inclusion is expected to increase exposure to various funds, aiding in the company's pursuit of record results in the current year.
Creative Realities (NASDAQ: CREX) has finalized a $22.1 million senior secured revolving credit facility with First Merchants Bank, which includes a $5 million accordion feature. The facility was used to settle $13.6 million in existing debt and associated costs. CEO Rick Mills highlighted the flexibility and potential for reduced interest expenses due to the lack of prepayment penalties and fixed amortization schedules. This financing is expected to support Creative Realities' growth plans and improve its financial flexibility. First Merchants Bank emphasized the partnership's role in fostering innovation and economic growth.
Creative Realities (NASDAQ: CREX) is expanding into the EMEA market with a channel program tailored to digital signage integrators. The program, set for a beta launch in 2024, aims to leverage the company's enterprise-level CMS platforms, ReflectView™, ClarityHub™, and AdLogic™, which have shown reliable performance in North America. CEO Rick Mills highlights the appeal of robust, scalable, cloud-based solutions for verticals like Retail, Convenience Stores, and Restaurants. Additionally, Creative Realities offers deployment services for EMEA Integrators in North America. The company's recent growth has been notable, with 275,000 active licenses by 2023 and a faster growth rate compared to the market.
Creative Realities, Inc. (NASDAQ: CREX) reports a record first-quarter revenue of $12.3 million, a 24% increase year-over-year. The company's adjusted EBITDA for the quarter was $0.8 million, with an ARR of approximately $17.7 million. Despite lower consolidated gross margins, the Company is optimistic about its 2024 outlook. Refinancing efforts are underway to enhance financial flexibility and lower long-term interest expenses.
Creative Realities, Inc. (NASDAQ: CREX) announced restructuring its debt through a $20 million senior secured revolving credit facility with First Merchants Bank. The Revolver will pay off existing debt, providing financial flexibility and reducing interest expenses. The Company aims to strengthen its balance sheet and optimize its capital structure, focusing on growth and de-leveraging.
Creative Realities, Inc. (NASDAQ: CREX, CREXW) will release its financial results for the first quarter of 2024 on May 10, 2024. The conference call with management is scheduled for the same day at 9:00 am Eastern Time. Participants can register for the call on the company's website.
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