“It’s Been Off The Chart” – Demand For Carbon Revolution’s World-First Range Rover 23-Inch Carbon Fiber Wheels Hits Unprecedented Levels
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Insights
The adoption rate of Carbon Revolution's carbon fiber wheels in the Range Rover Sport SVs indicates a significant market penetration in the luxury SUV segment. This uptake suggests a consumer shift towards prioritizing lightweight and performance-enhancing components in vehicles, which can impact fuel efficiency and handling. The strong demand for these wheels could signal a broader trend within the automotive industry, where manufacturers may increase their focus on advanced materials to meet consumer expectations and regulatory requirements for efficiency. However, it's essential to monitor the sustainability of this demand, as initial uptake rates may not always translate into long-term trends.
Carbon Revolution's announcement is a positive indicator of revenue potential, given that the high adoption rate of their carbon fiber wheels can lead to an increase in average unit sale prices and profit margins. It's important to analyze the company's capacity to meet demand without incurring excessive capital expenditures, which could erode profit margins. The market's reaction to this news will likely reflect expectations for future earnings growth. Investors should scrutinize the company's supply chain management and production scalability to gauge whether Carbon Revolution can maintain its competitive edge and profitability in the face of increasing demand.
The integration of Carbon Revolution's carbon fiber wheels into a mainstream luxury vehicle like the Range Rover Sport SV represents a milestone in automotive engineering and materials science. Carbon fiber's properties, such as high stiffness, low weight and resistance to corrosion, make it an ideal material for performance wheels. This development could encourage other OEMs to explore similar partnerships with advanced materials companies. The long-term implications for the automotive industry include potential shifts in design standards, manufacturing processes and supply chain dynamics, as the adoption of such materials becomes more widespread.
The news comes as the global automotive media praises Carbon Revolution’s Range Rover Sport SV carbon fiber wheels
GEELONG, Australia, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Carbon Revolution plc (Nasdaq: CREV) (the “Company”), a Tier 1 OEM supplier and the leading global manufacturer of lightweight advanced technology automotive carbon fiber wheels, today announced that half of the 2025 Range Rover Sport SVs sold in the United States have been optionally equipped with Carbon Revolution’s carbon fiber wheels.
This represents a massive take-up rate for Carbon Revolution’s world-first 23-inch carbon fiber wheels and demonstrates strong consumer preference for the Company’s disruptive lightweight technology.
As Road & Track’s Mike Duff writes, half of the Edition One Range Rover Sport SVs sold in North America have been equipped with Carbon Revolution’s wheels.
Speaking with Car Throttle’s Matt Robinson, JLR SV brand director Jamal Hameedi said, “We are building the carbon wheels as fast as we can,” adding that demand for Carbon Revolution’s wheels “has been off the chart.”
JLR’s Vehicle Engineering Director, Matt Becker, also spoke to Car Throttle about the benefits of Carbon Revolution’s 23-inch wheels, explaining that “carbon is the best option.”
Carbon Revolution is responding to these extraordinary levels of demand with significant production milestones, including a sizeable rise in throughput, as measured by wheels boxed for shipment, which more than tripled in Q4 CY2023, when compared to the previous corresponding period.
A world-first product, Carbon Revolution’s bespoke 23-inch carbon fiber wheels represent the first time a Jaguar Land Rover (JLR) product has utilized the Company’s innovative wheel technology.
Compared with the standard alloy wheel fitted to the Range Rover Sport SV, Carbon Revolution’s innovative one-piece wheels shave a significant 19.6 lbs (8.9 kg) per corner. This equates to a
These impressive numbers do more than speak for themselves, though – the automotive world is also talking about how Carbon Revolution’s wheels improve Range Rover Sport SV’s dynamics, NVH (noise, vibration, and harshness), and performance.
Evo editor-in-chief Stuart Gallagher observed a noticeable improvement in the Range Rover Sport SV’s ride and handling.
“Fitting 23-inch carbon wheels and carbon ceramics saves over 70kg [more than 150 lbs] in unsprung mass, and on poor surfaces where your eyes tell you to prepare for a shake and shudder over the upcoming terrain, the SV is far more composed than your expectations,” Gallagher wrote.
The Drive’s Jerry Perez echoed Gallagher’s remarks on the improvements made to the SV’s ride and NVH and described Carbon Revolutions wheels as “awesome”.
“Despite the massive carbon wheels and 285-section Michelin Pilot Sport all-seasons [tires], there's no tire drone, hollow bangs when going over potholes, or any sort of obnoxious gremlins,” Perez wrote.
As Dr. Ashley Denmead, Carbon Revolution’s CTO and Founder, explained, the Company’s unique carbon fiber wheels drastically reduce NVH compared to aluminum wheels.
“Due to its metal composition, aluminum wheels ring like a bell and transmit a great amount of road noise into the vehicle’s cabin. Conversely, our wheels are significantly lighter, stiffer, and due to being carbon fiber, possess far fewer acoustic properties,” said Dr. Denmead.
The success of the Company’s 23-inch wheels fitted to the Range Rover Sport SV follows news that Robert A. (Bob) Lutz, one of the world's greatest automotive executives, has been appointed as Carbon Revolution’s Chair of the Board.
Speaking about the appointment, CEO Jake Dingle said: “I’m proud to announce that Bob Lutz has been appointed Carbon Revolution’s Chair of the Board. Bob’s experience and leadership in the automotive industry are unparalleled, and we’re thrilled to be working closely with him during this exciting new chapter as the global leader in carbon fiber automotive wheel manufacturing.”
About Carbon Revolution plc
Carbon Revolution plc (Nasdaq: CREV) is the parent of Carbon Revolution Limited, an Australian technology company, which has successfully innovated, commercialized and industrialized the advanced manufacture of carbon fiber wheels for the global automotive industry. The Company has progressed from single prototypes to designing and manufacturing lightweight wheels for cars and SUVs in the high performance, premium and luxury segments, for the world’s most prestigious automotive brands. Carbon Revolution is creating a significant and sustainable advanced technology business that supplies its lightweight wheel technology to automotive manufacturers around the world.
For more information, visit carbonrev.com
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If any of these risks materialize or Carbon Revolution’s assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Carbon Revolution does not presently know or that Carbon Revolution currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Carbon Revolution’s expectations, plans or forecasts of future events and views as of the date of this communication. Carbon Revolution anticipates that subsequent events and developments will cause Carbon Revolution’s assessments to change. However, while Carbon Revolution may elect to update these forward-looking statements at some point in the future, Carbon Revolution specifically disclaims any obligation to do so, unless required by applicable law. These forward-looking statements should not be relied upon as representing Carbon Revolution’s assessments as of any date subsequent to the date of this communication. Accordingly, undue reliance should not be placed upon the forward-looking statements.
FAQ
How many 2025 Range Rover Sport SVs sold in the US have Carbon Revolution's carbon fiber wheels?
What size are Carbon Revolution's carbon fiber wheels for the Range Rover Sport SV?
Who praised Carbon Revolution's carbon fiber wheels in the automotive media?
What did JLR SV brand director Jamal Hameedi say about the demand for Carbon Revolution's wheels?
