SPRITZ SOCIETY AND V8® PARTNER TO LAUNCH A FIRST-OF-ITS-KIND BLOODY MARY SPRITZ
Spritz Society and V8 have partnered to launch a first-of-its-kind Bloody Mary Spritz. The -edition beverage combines Spritz Society's cocktail expertise with V8's classic tomato flavor, creating an innovative take on the traditional Bloody Mary. Made with real white wine and natural ingredients, each 12oz can contains 4.5% ABV, 120 calories, and 5g of sugar.
The product will be available from December 12 at 9:00am ET on SpritzSociety.com, priced at $25 for a 4-pack with a minimum order of two packs. The launch is timed for National Bloody Mary Day on January 1st.
Spritz Society e V8 hanno collaborato per lanciare un Bloody Mary Spritz unico nel suo genere. Questa bevanda in edizione limitata combina l'esperienza nei cocktail di Spritz Society con il classico sapore di pomodoro di V8, creando un'interpretazione innovativa del tradizionale Bloody Mary. Realizzato con vero vino bianco e ingredienti naturali, ogni lattina da 12oz contiene 4.5% ABV, 120 calorie e 5g di zucchero.
Il prodotto sarà disponibile dal 12 dicembre alle 9:00 ET su SpritzSociety.com, al prezzo di $25 per un pacchetto da 4 con un ordine minimo di due pacchetti. Il lancio è programmato per la Giornata Nazionale del Bloody Mary il 1 gennaio.
Spritz Society y V8 se han unido para lanzar un Bloody Mary Spritz único en su tipo. Esta bebida en edición limitada combina la experiencia de cócteles de Spritz Society con el clásico sabor a tomate de V8, creando una interpretación innovadora del tradicional Bloody Mary. Hecho con vino blanco real e ingredientes naturales, cada lata de 12oz contiene 4.5% ABV, 120 calorías y 5g de azúcar.
El producto estará disponible a partir del 12 de diciembre a las 9:00 AM ET en SpritzSociety.com, a un precio de $25 por un paquete de 4 con un pedido mínimo de dos paquetes. El lanzamiento coincide con el Día Nacional del Bloody Mary el 1 de enero.
Spritz Society와 V8가 협력하여 최초의 Bloody Mary Spritz를 출시했습니다. 이 한정판 음료는 Spritz Society의 칵테일 전문성과 V8의 클래식 토마토 맛을 결합하여 전통적인 Bloody Mary에 대한 혁신적인 해석을 제공합니다. 진짜 화이트 와인과 자연 재료로 만들어진 각 12온스 캔은 4.5% ABV, 120 칼로리, 5g 설탕을 포함하고 있습니다.
이 제품은 12월 12일 오전 9시 ET부터 SpritzSociety.com에서 구입 가능하며, 4팩에 $25의 가격으로 최소 두 팩의 주문이 필요합니다. 출시는 1월 1일 국가 Bloody Mary의 날에 맞춰 진행됩니다.
Spritz Society et V8 se sont associés pour lancer un Bloody Mary Spritz unique en son genre. Cette boisson en édition limitée combine l'expertise en cocktails de Spritz Society avec le classique goût de tomate de V8, créant une interprétation innovante du traditionnel Bloody Mary. Fabriquée avec du vrai vin blanc et des ingrédients naturels, chaque canette de 12 oz contient 4.5% ABV, 120 calories et 5g de sucre.
Le produit sera disponible à partir du 12 décembre à 9h00 ET sur SpritzSociety.com, au prix de 25 $ pour un pack de 4 avec une commande minimale de deux packs. Le lancement est prévu pour le National Bloody Mary Day, le 1er janvier.
Spritz Society und V8 haben sich zusammengetan, um einen Bloody Mary Spritz zu lancieren, der seinesgleichen sucht. Dieses limitierte Getränk vereint das Cocktailwissen von Spritz Society mit dem klassischen Tomatengeschmack von V8 und bietet eine innovative Variante des traditionellen Bloody Mary. Hergestellt aus echtem Weißwein und natürlichen Zutaten, enthält jede 12oz-Dose 4.5% ABV, 120 Kalorien und 5g Zucker.
Das Produkt ist ab dem 12. Dezember um 9:00 Uhr ET auf SpritzSociety.com erhältlich und kostet $25 für ein 4er-Pack mit einer Mindestbestellung von zwei Packungen. Der Launch ist auf den National Bloody Mary Day am 1. Januar abgestimmt.
- Product innovation through strategic partnership with established brand V8
- Expansion of product portfolio with unique market offering
- Timing aligned with National Bloody Mary Day for maximum marketing impact
- distribution through online-only sales channel
- Minimum order requirement may limit accessibility
- edition status suggests temporary revenue impact
Insights
This product launch, while innovative, is unlikely to materially impact Campbell's (CPB) financial performance or stock value. The V8 brand represents a small portion of Campbell's overall revenue and this niche alcoholic beverage collaboration with Spritz Society is primarily a marketing initiative. At
The Collaboration Reinvents a Classic by Bringing Together Spritz Society's Award-Winning Taste with V8's Classic Tomato Flavor
"We're excited to join forces with Spritz Society to launch this first-of-its-kind Bloody Mary Spritz," said Prabha Cheemalapati, VP of Beverages at
The limited-edition flavor is made with real white wine, all natural ingredients inspired by V8's classic tomato flavor, and the perfect blend of spices to bring together the refreshing elements of a classic spritz with the savoriness of a Bloody Mary. Each 12oz can has
"At Spritz Society, we're always looking for ways to push the boundaries of what a spritz can be," said Zach Weinreb, Founder & CMO of Spritz Society. "V8 is such an iconic brand and it was an honor to work with their team on this collaboration. We wanted to deliver a drink that surprises and delights, while staying true to the classic flavor profile people crave in a Bloody Mary, and we can't wait to share it with our community."
On December 12 at 9:00am ET, the Spritz Society Bloody Mary Inspired by V8 will be available to purchase as a pack of 4 cans for
About Spritz Society
Spritz Society is an award-winning sparkling cocktail brand created by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb and Jake Lewin. Founded on the idea that taste matters, Spritz Society takes all natural, recognizable ingredients and packs them into convenient sparkling cocktails, because life's too short for drinks you don't love. Made with real white wine and natural flavors, Spritz Society comes in a variety of flavors that were crowdsourced by their loyal community, including Lemon Iced Tea, Pink Lemonade, Peach, Pickle and more. Each 12 oz can is low sugar, 120 calories,
About The
For 155 years, The
MEDIA CONTACTS
Spritz Society: Kacy Shaw, kacy@align-pr.com
V8: Antonia Scannapieco, Antonia_Scannapieco@campbells.com
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SOURCE Spritz Society
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