Shareholders Overwhelmingly Approve the Change in Company Name to The Campbell's Company at Annual Meeting
Campbell Soup Company shareholders have approved changing the company's name to The Campbell's Company (NASDAQ:CPB). The rebranding reflects the company's expanded portfolio beyond soup, which includes three $1 billion brands: Campbell's, Goldfish, and Pepperidge Farm, with Rao's approaching this milestone. The company's portfolio also features other notable brands like Cape Cod, Chunky, Kettle Brand, Lance, Pace, and V8. The name change, first discussed at Campbell's Fiscal 2025 Investor Day, will be effective after filing an amendment with New Jersey state.
Gli azionisti della Campbell Soup Company hanno approvato il cambio del nome dell'azienda in The Campbell's Company (NASDAQ:CPB). Questo rebranding riflette l'ampliamento del portafoglio dell'azienda oltre la zuppa, che include tre marchi da 1 miliardo di dollari: Campbell's, Goldfish e Pepperidge Farm, con Rao's che si avvicina a questa pietra miliare. Il portafoglio dell'azienda presenta anche altri marchi noti come Cape Cod, Chunky, Kettle Brand, Lance, Pace e V8. Il cambio di nome, discusso per la prima volta durante il Campbell's Fiscal 2025 Investor Day, sarà efficace dopo la registrazione di un emendamento con lo stato del New Jersey.
Los accionistas de Campbell Soup Company han aprobado el cambio de nombre de la empresa a The Campbell's Company (NASDAQ:CPB). Este cambio de marca refleja la ampliación del portafolio de la empresa más allá de las sopas, que incluye tres marcas de 1 mil millones de dólares: Campbell's, Goldfish y Pepperidge Farm, con Rao's acercándose a este hito. El portafolio de la empresa también cuenta con otras marcas destacadas como Cape Cod, Chunky, Kettle Brand, Lance, Pace y V8. El cambio de nombre, discutido por primera vez en el Campbell's Fiscal 2025 Investor Day, será efectivo después de presentar una enmienda al estado de Nueva Jersey.
캠벨 수프 컴퍼니의 주주들은 회사 이름을 The Campbell's Company (NASDAQ:CPB)로 변경하는 것에 동의했습니다. 이번 리브랜딩은 회사의 수프를 넘어선 확장된 포트폴리오를 반영하며, 여기에는 각각 10억 달러 규모의 세 개 브랜드인 Campbell's, Goldfish, 그리고 Pepperidge Farm이 포함되며, Rao's도 이 이정표에 다가가고 있습니다. 회사의 포트폴리오에는 Cape Cod, Chunky, Kettle Brand, Lance, Pace 및 V8과 같은 다른 유명 브랜드도 포함되어 있습니다. 이름 변경은 캠벨의 2025 회계연도 투자자 데이에서 처음 논의되었으며, 뉴저지 주에 개정안을 파일링 한 후 효력이 발생합니다.
Les actionnaires de la Campbell Soup Company ont approuvé le changement de nom de l'entreprise en The Campbell's Company (NASDAQ:CPB). Ce rebranding reflète l'élargissement du portefeuille de l'entreprise au-delà des soupes, qui comprend trois marques valant 1 milliard de dollars : Campbell's, Goldfish et Pepperidge Farm, avec Rao's s'approchant de ce jalon. Le portefeuille de l'entreprise comprend également d'autres marques notables telles que Cape Cod, Chunky, Kettle Brand, Lance, Pace et V8. Le changement de nom, discuté pour la première fois lors du Campbell's Fiscal 2025 Investor Day, prendra effet après le dépôt d'un amendement auprès de l'État du New Jersey.
Die Aktionäre der Campbell Soup Company haben der Umbenennung des Unternehmens in The Campbell's Company (NASDAQ:CPB) zugestimmt. Diese Umbenennung spiegelt das erweiterte Portfolio des Unternehmens über Suppen hinaus wider, das drei Marken mit einem Umsatz von je 1 Milliarde Dollar umfasst: Campbell's, Goldfish und Pepperidge Farm, wobei Rao's diesem Meilenstein näherkommt. Das Portfolio des Unternehmens umfasst auch andere namhafte Marken wie Cape Cod, Chunky, Kettle Brand, Lance, Pace und V8. Die Namensänderung, die erstmals beim Campbell's Fiscal 2025 Investor Day diskutiert wurde, wird nach Einreichung einer Ergänzung beim Bundesstaat New Jersey wirksam.
- Portfolio includes three established $1 billion brands
- Rao's brand approaching $1 billion milestone
- Maintains brand recognition while reflecting diversified portfolio
- None.
Insights
The name change from Campbell Soup Company to The Campbell's Company represents a strategic repositioning that acknowledges the company's evolution beyond its soup origins. With three $1 billion brands (Campbell's, Goldfish and Pepperidge Farm) and Rao's approaching this milestone, this rebranding reflects a diversified portfolio strategy. The retention of "Campbell's" in the name maintains brand equity while signaling to investors a broader market presence.
The timing aligns with their Fiscal 2025 strategy, suggesting a coordinated effort to modernize the company's image while preserving its heritage. This move could help attract investors who previously viewed CPB as solely a soup company, potentially expanding its market perception and valuation multiples. The unanimous shareholder approval indicates strong stakeholder confidence in this strategic direction.
New name reflects transformed portfolio and honors company’s 155-year history
“This subtle yet important change allows us to retain the iconic name recognition, reputation and equity we have built over 155 years while reflecting the full breadth of our portfolio—which I believe is the best in all of food,” said Mark Clouse, President and Chief Executive Officer, The Campbell’s Company. “As The Campbell’s Company, we will build on our legacy of quality and innovation, while continuing to grow and meet the evolving needs of consumers.”
Clouse continued, “We love soup and always will. The iconic red and white Campbell’s soup labels that consumers love will be on shelves forever.”
The company’s portfolio includes three
The change to the corporate name was first discussed at Campbell’s Fiscal 2025 Investor Day in September 2024 where the company outlined a new strategy and mission to set the standard for performance in the food industry.
The change does not impact the Campbell’s soup brand or packaging.
About Campbell’s
For 155 years, Campbell’s (NASDAQ:CPB) has been connecting people through food they love. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241118626807/en/
INVESTORS:
Rebecca Gardy
(856) 342-6081
Rebecca_Gardy@campbells.com
MEDIA:
James Regan
(856) 219-6409
James_Regan@campbells.com
Source: The Campbell’s Company
FAQ
What is Campbell Soup Company's new name after shareholder approval?
How many billion-dollar brands does CPB currently own?
Will the Campbell's soup brand packaging change with the company name change?
When was the CPB name change first discussed?
