Campbell’s Appoints Risa Cretella President of Meals & Beverages Division

Rhea-AI Summary

Campbell's (NASDAQ:CPB) has appointed Risa Cretella as Executive Vice President and President of Meals & Beverages division, effective Feb. 1, 2025. Cretella, who joined Campbell's in March 2024 following the Sovos Brands acquisition, will report to incoming President and CEO Mick Beekhuizen.

In her new role, Cretella will lead the Meals & Beverages division, overseeing brands including Campbell's, Chunky, Pace, Pacific Foods, Prego, Rao's, Swanson and V8. She brings nearly 25 years of food industry experience, notably leading Rao's to become a nearly $1 billion brand during her six-year tenure at Sovos Brands. Her previous experience includes senior roles at Pinnacle Foods, where she managed the $1 billion Birds Eye brand, and The J.M. Smucker Company.

Positive

• Appointment of experienced executive with proven track record in brand growth
• Successfully led Rao's brand to nearly $1 billion in revenue
• Demonstrated expertise in managing billion-dollar food brands (Birds Eye)
• Strong background in marketing, sales, and general management

Negative

• None.

Cretella Led the Rapid Growth of Rao’s for the Last Six Years

CAMDEN, N.J.--(BUSINESS WIRE)-- The Campbell’s Company (NASDAQ:CPB) (Campbell’s) today announced the appointment of Risa Cretella as Executive Vice President and President, Meals & Beverages, effective Feb. 1, 2025. She will report to incoming President and Chief Executive Officer Mick Beekhuizen and become a member of the company’s Operating Committee and a Corporate Officer.

Risa Cretella (Photo: Business Wire)

Cretella joined Campbell’s in March 2024 following the completion of the acquisition of Sovos Brands Inc. as Senior Vice President and General Manager of Distinctive Brands, a business unit within the Meals & Beverages division. She will now lead the Meals & Beverages division and its advantaged portfolio of leadership brands including Campbell’s, Chunky, Pace, Pacific Foods, Prego, Rao’s, Swanson and V8 across soup, simple meals and beverages in retail and foodservice in North America.

“Risa is a phenomenal and accomplished leader with a strong record of driving financial and marketplace growth,” said Beekhuizen. “Since joining Campbell’s, she has been instrumental in the successful integration of Sovos Brands, while continuing the momentum of the business. Risa’s proven ability to deliver business results and build high-performance teams makes her the right person to lead our Meals & Beverages division as we continue to transform and grow our categories.”

With nearly 25 years in the food industry, Cretella has extensive experience in general management, marketing and sales. At Sovos Brands, she was Executive Vice President, General Manager of the Rao’s brand for six years, leading it to become a nearly $1 billion brand and the best growth story in all of food. During her final year at Sovos, Cretella took on the additional responsibilities of Chief Sales Officer. Prior to Sovos, Cretella spent five years at Pinnacle Foods in senior marketing roles, culminating in Senior Vice President of Marketing of its frozen food business, including the $1 billion Birds Eye brand. Earlier in her career, Cretella spent more than a decade at The J.M. Smucker Company in marketing and sales roles.

Cretella earned her BBA in marketing from the University of Notre Dame and an MBA from Kent State University.

About The Campbell’s Company
For 155 years, The Campbell’s Company (NASDAQ:CPB) has been connecting people through food they love. Headquartered in Camden, N.J. since 1869, generations of consumers have trusted us to provide delicious and affordable food and beverages. Today, the company is a North American focused brand powerhouse, generating fiscal 2024 net sales of $9.6 billion across two divisions: Meals & Beverages and Snacks. Our portfolio of 16 leadership brands includes: Campbell’s, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snack Factory, Snyder’s of Hanover, Swanson and V8. For more information, visit www.thecampbellscompany.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250122437443/en/

Campbell’s Contacts

Investors:

Rebecca Gardy

(856) 342-6081

Rebecca_Gardy@campbells.com

Media:

James Regan

(856) 219-6409

James_Regan@campbells.com

Source: The Campbell’s Company

FAQ

When will Risa Cretella start as President of Campbell's (CPB) Meals & Beverages division?

Risa Cretella will start as Executive Vice President and President of Campbell's Meals & Beverages division on February 1, 2025.

What brands will Risa Cretella oversee at Campbell's (CPB)?

She will oversee Campbell's, Chunky, Pace, Pacific Foods, Prego, Rao's, Swanson and V8 brands across soup, simple meals and beverages in retail and foodservice in North America.

What was Risa Cretella's achievement with Rao's before joining Campbell's (CPB)?

As Executive Vice President and General Manager at Sovos Brands, she led Rao's to become a nearly $1 billion brand over six years.

When did Risa Cretella join Campbell's (CPB)?

Cretella joined Campbell's in March 2024 following the completion of the Sovos Brands acquisition.

Who will Risa Cretella report to at Campbell's (CPB)?

She will report to incoming President and Chief Executive Officer Mick Beekhuizen.