Campbell's® Chunky® Teams up with Dexter Lawrence to Kick Off Chunky Sacks Hunger™

Rhea-AI Summary

Campbell's® Chunky® has launched the third annual Chunky Sacks Hunger™ initiative, partnering with NFL teams and Feeding America® to combat hunger nationwide. For every sack made during the 2024-25 NFL regular season, Chunky will donate 1,000 meals to Feeding America, up to 2 million meals. New York Giants Defensive Lineman Dexter Lawrence leads as the national spokesperson, joined by players from nine other NFL teams.

The program expands from a regional to a league-wide initiative, with fans able to track progress via a national sack counter. Chunky has also partnered with Homage for a charity t-shirt, with 20% of net sales supporting Feeding America. Since its 2021 inception, Chunky Sacks Hunger has provided over 5 million meals to address food insecurity in the U.S.

Positive

• Partnership with NFL teams and Feeding America to combat hunger nationwide
• Donation of 1,000 meals for every sack made during the 2024-25 NFL regular season, up to 2 million meals
• Expansion from regional to league-wide initiative
• Collaboration with Homage for charity t-shirt sales, with 20% of net sales supporting Feeding America
• Over 5 million meals provided since program inception in 2021

Negative

• None.

For each sack made across the NFL, Chunky® will make a donation that will help provide meals to families in need.

CAMDEN, N.J., Sept. 5, 2024 /PRNewswire/ -- Today, Campbell's® Chunky® announced the third annual Chunky Sacks Hunger™ initiative – a program that partners with NFL teams and Feeding America® to support people and families facing hunger across the country. During the 2024-25 regular season, Chunky will donate 1,000 meals* to Feeding America for every sack made across the NFL, connecting what happens on the field with actions that benefit communities off the field. This year, fans can follow the program's progress with a national sack counter on their site.

"Chunky and the NFL have been fighting hunger for over 25 years, and we're proud to continue to find ways to make a positive impact in communities across the league," said Peter Herron, Marketing Director for Campbell's Chunky Soup. "Now in its third year, Chunky Sacks Hunger is expanding what was a regional initiative to be a league-wide program."

To bring the program to life, Chunky is thrilled to partner with new and returning NFL players on and off the field. New York Giants Defensive Lineman, Dexter Lawrence, will lead this group as the national spokesperson for 2024.

"I know that making sacks on the field helps my team, and it's great to know it's also helping people in need," says Lawrence. "I grew up watching football legends partner with Chunky, and I'm thrilled to follow in their footsteps while giving back to communities across the country."

The full lineup of teams and players involved for 2024-2025 are:

• Dexter Lawrence, Defensive Lineman, New York Giants
• Brandon Graham, Defensive End, Philadelphia Eagles
• Demeioun "Chop" Robinson, Linebacker, Miami Dolphins
• Frank Ragnow, Center, Detroit Lions
• Greg Rousseau, Defensive End, Buffalo Bills
• Laiatu Latu, Defensive End, Indianapolis Colts
• Montez Sweat, Defensive End, Chicago Bears
• Sam Hubbard, Defensive End, Cincinnati Bengals
• TBD, San Francisco 49ers
• Will Anderson Jr., Defensive End, Houston Texans

For fans who want to support Chunky Sacks Hunger first-hand, the brand has also partnered with Homage, a vintage-inspired apparel company, to design a t-shirt for fans to show their support all season long. Twenty percent of net sales from every t-shirt purchased will go directly to Feeding America via the Chunky Sacks Hunger initiative.

Chunky Sacks Hunger strives to bolster its ongoing commitment to addressing food insecurity across the U.S. and has supplied over five million meals since the program's inception in 2021. Stay connected with Chunky on Instagram and TikTok to follow along this season.

*Up to 2 million meals. From 9/5/2024 - 1/5/2025, $0.10 helps provide at least one meal secured by Feeding America on behalf of local partner food banks.

About Campbell's

For more than 150 years, Campbell (NASDAQ:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2023 net sales of $9.4 billion. Our portfolio includes iconic brands such as Campbell's, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Michael Angelo's, noosa, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao's, Snyder's of Hanover, Swanson and V8. Campbell has a heritage of giving back. The company is a member of the Standard & Poor's 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com.

About Feeding America

Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 5.3 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on us on Facebook or follow us on X.com

Media Contact:
Cate Hale
cate.hale@mslgroup.com

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SOURCE Campbell's

FAQ

How many meals will Campbell's Chunky donate for each sack in the 2024-25 NFL season?

Campbell's Chunky will donate 1,000 meals to Feeding America for every sack made across the NFL during the 2024-25 regular season, up to a maximum of 2 million meals.

Who is the national spokesperson for Chunky Sacks Hunger in 2024?

New York Giants Defensive Lineman Dexter Lawrence is the national spokesperson for the Chunky Sacks Hunger initiative in 2024.

How can fans support the Chunky Sacks Hunger initiative?

Fans can support the initiative by purchasing a specially designed t-shirt from Homage, with 20% of net sales going directly to Feeding America via the Chunky Sacks Hunger program.

How many meals has the Chunky Sacks Hunger program provided since its inception?

The Chunky Sacks Hunger program has supplied over five million meals since its inception in 2021.