Coty Announces New Campaign to #UndefineBeauty

Rhea-AI Summary

Coty (NYSE: COTY), a leading beauty company, has launched the #UndefineBeauty campaign to challenge outdated definitions of beauty in English dictionaries. This initiative highlights that current examples, often reflecting ageism and sexism, do not align with modern societal values. Coty’s CEO, Sue Y. Nabi, emphasizes the need for dictionary publishers to update these definitions to foster inclusivity. The campaign encourages public participation through a petition, reinforcing Coty's commitment to empowering self-expression and making a positive societal impact.

Positive

• Launch of the #UndefineBeauty campaign to promote inclusivity.
• CEO Sue Y. Nabi's leadership in advocating for change in dictionary definitions.
• Public engagement through a petition supports brand goodwill.

Negative

• None.

NEW YORK--(BUSINESS WIRE)-- Today Coty (NYSE: COTY), one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, skin and body care, launches a new campaign to change the dictionary definitions of beauty.

(Graphic: Business Wire)

The #UndefineBeauty campaign recognizes that the current English language definitions of the term ‘beauty’ are outdated and no longer reflect the values of today’s society. Specifically, the examples cited under the current entries for ‘beauty’ across the leading English dictionaries are both limiting and exclusive.

“She was a great beauty in her youth” is the phrase often cited in major dictionaries to illustrate the concept of beauty, and one whose excluding effects we witnessed in a social experiment involving 100 people from all around the world (https://youtu.be/NGdM8dZ-G8Y). The campaign calls for the Dictionary publishers to review these examples and remove the implicit ageism and sexism they currently contain.

Sue Y. Nabi, Coty’s CEO, has written an open letter to the major Dictionary houses, co-signed by the Company’s Executive Committee and Senior Leadership Team, highlighting the outdated nature of their definitions, and their need for review.

Sue Y. Nabi said, “Seen through the lens of today’s society and values, the definition of beauty hasn’t aged well. Of course, not all people are impacted by, or feel excluded by these definitions. But the implicit ageism and sexism in the examples were born in a different time. We believe it’s time to bridge the gap - time to bring the definition to where society is today. By changing the definition, if more people feel included – feel beautiful – there will be a ripple effect which touches us all.”

Coty invites everyone to join this campaign calling for change by signing the petition at [https://chng.it/TN8LnXYSqV]. Coty has taken this step following an in-depth review of the industry and its purpose. In capturing its organizational purpose “together, we unleash every vision of beauty”, the company identified the importance of this change.

“At Coty, we believe that no one can control or dictate what is, or is not, beautiful,” said Sue Y. Nabi. That is why the campaign to #UndefineBeauty aims to ‘undefine’ rather than simply ‘redefine’ beauty, so that no one feels excluded by the definition or examples that accompany it.

About Coty Inc.

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230130005334/en/

Media Contact:

Antonia Werther

Antonia_werther@cotyinc.com

Global Communications Director

Source: Coty

FAQ

What is Coty's #UndefineBeauty campaign?

Coty's #UndefineBeauty campaign aims to challenge and change outdated definitions of beauty found in English dictionaries to reflect modern values.

Who is leading the #UndefineBeauty campaign at Coty?

The campaign is led by Coty's CEO, Sue Y. Nabi, who advocates for inclusivity in beauty definitions.

What issues does the #UndefineBeauty campaign address?

The campaign addresses ageism and sexism in current dictionary definitions of beauty.

How can the public participate in Coty's #UndefineBeauty campaign?

The public can join Coty's campaign by signing a petition available through their campaign link.

What does Coty hope to achieve with the #UndefineBeauty campaign?

Coty aims to create a more inclusive definition of beauty that aligns with today's societal values and fosters empowerment.