Coty and Swarovski Sign Long-Term Agreement for New Entry Into Beauty Market
Coty and Swarovski have announced a long-term beauty license agreement to develop, produce, and distribute fragrances. The partnership combines Coty's beauty expertise with Swarovski's crystal craftsmanship, aiming to create innovative beauty products. Swarovski, with its presence in over 140 countries through 2,300 boutiques, will leverage this partnership to enhance its brand presence in the beauty market while bringing its pop luxury essence to the industry.
The collaboration aligns with Coty's strategy of focusing on licenses with multi-category potential and will target key markets in EMEA, the Americas, and Asia. The first products under this licensing agreement are expected to launch in 2026.
Coty e Swarovski hanno annunciato un accordo di licenza a lungo termine nel settore della bellezza per sviluppare, produrre e distribuire fragranze. Questa partnership unisce l'expertise di Coty nel settore della bellezza con l'artigianato in cristallo di Swarovski, con l'obiettivo di creare prodotti di bellezza innovativi. Swarovski, presente in oltre 140 paesi tramite 2.300 boutique, sfrutterà questa collaborazione per rafforzare la propria presenza nel mercato della bellezza, portando la sua essenza di lusso pop nel settore.
La collaborazione si allinea con la strategia di Coty di concentrarsi su licenze con potenziale multi-categoria e punterà a mercati chiave in EMEA, nelle Americhe e in Asia. I primi prodotti sotto questo accordo di licenza dovrebbero essere lanciati nel 2026.
Coty y Swarovski han anunciado un acuerdo de licencia a largo plazo en el sector de la belleza para desarrollar, producir y distribuir fragancias. Esta asociación combina la experiencia de Coty en belleza con la artesanía en cristal de Swarovski, con el objetivo de crear productos de belleza innovadores. Swarovski, con presencia en más de 140 países a través de 2,300 boutiques, aprovechará esta asociación para mejorar su presencia de marca en el mercado de la belleza mientras aporta su esencia de lujo pop a la industria.
La colaboración se alinea con la estrategia de Coty de centrarse en licencias con potencial de múltiples categorías y se enfocará en mercados clave en EMEA, América y Asia. Se espera que los primeros productos bajo este acuerdo de licencia se lancen en 2026.
Coty와 Swarovski는 향수를 개발, 생산 및 배급하기 위한 장기적인 뷰티 라이선스 계약을 발표했습니다. 이 파트너십은 Coty의 뷰티 전문성과 Swarovski의 크리스탈 장인 정신을 결합하여 혁신적인 뷰티 제품을 만들기 위한 것입니다. Swarovski는 2,300개의 부티크를 통해 140개국 이상에 진출해 있으며, 이 파트너십을 통해 뷰티 시장에서 브랜드 존재감을 강화하고 팝 럭셔리의 본질을 산업에 가져올 것입니다.
이번 협업은 Coty의 다중 카테고리 잠재력을 가진 라이선스에 집중하는 전략과 일치하며, EMEA, 아메리카 및 아시아의 주요 시장을 겨냥할 것입니다. 이 라이선스 계약에 따른 첫 번째 제품은 2026년에 출시될 것으로 예상됩니다.
Coty et Swarovski ont annoncé un accord de licence à long terme dans le secteur de la beauté pour développer, produire et distribuer des parfums. Ce partenariat combine l'expertise en beauté de Coty avec le savoir-faire en cristal de Swarovski, dans le but de créer des produits de beauté innovants. Swarovski, présent dans plus de 140 pays à travers 2 300 boutiques, tirera parti de ce partenariat pour renforcer sa présence de marque sur le marché de la beauté tout en apportant son essence de luxe pop à l'industrie.
La collaboration s'inscrit dans la stratégie de Coty qui consiste à se concentrer sur les licences ayant un potentiel multi-catégorie et se concentrera sur des marchés clés dans la région EMEA, les Amériques et l'Asie. Les premiers produits sous cet accord de licence devraient être lancés en 2026.
Coty und Swarovski haben eine langfristige Lizenzvereinbarung im Bereich Schönheit angekündigt, um Düfte zu entwickeln, zu produzieren und zu vertreiben. Diese Partnerschaft kombiniert Cotys Expertise im Bereich Schönheit mit der Kristallkunst von Swarovski, mit dem Ziel, innovative Schönheitsprodukte zu schaffen. Swarovski wird seine Präsenz in über 140 Ländern mit 2.300 Boutiquen nutzen, um seine Markenpräsenz im Beauty-Markt zu stärken und das Pop-Luxus-Feeling in die Branche zu bringen.
Die Zusammenarbeit stimmt mit Cotys Strategie überein, sich auf Lizenzen mit mehrkategorialem Potenzial zu konzentrieren und wird sich auf Schlüsselmärkte in der EMEA-Region, Amerika und Asien fokussieren. Die ersten Produkte unter dieser Lizenzvereinbarung sollen voraussichtlich im 2026 auf den Markt kommen.
- Strategic expansion into beauty market through partnership with globally recognized luxury brand
- Access to Swarovski's extensive retail network of 2,300 boutiques across 140 countries
- Alignment with Coty's multi-category licensing strategy
- Long wait time until product launch in 2026 means delayed revenue generation
- Investment and development costs without immediate returns
Insights
This strategic licensing agreement represents a significant business expansion opportunity for Coty. The partnership with Swarovski, a globally recognized luxury brand with 2,300 boutiques across 140 countries, provides Coty with strong distribution channels and market access. The deal aligns with Coty's strategy of pursuing multi-category potential licenses, which typically offer higher margins and growth opportunities.
The fragrance market expansion into the luxury segment is particularly noteworthy as luxury fragrances tend to command premium pricing and higher margins. While specific financial terms weren't disclosed, similar licensing deals in the beauty industry typically involve royalty payments of 5-10% of net sales. The 2026 launch timeline suggests a measured approach to product development and market positioning.
For Coty's investors, this represents a medium to long-term growth catalyst, strengthening the company's prestige division portfolio. The partnership could drive meaningful revenue growth given Swarovski's strong brand equity and global retail presence.
The partnership strategically positions both brands in the growing luxury beauty market. Swarovski's entry into beauty through Coty leverages their complementary strengths - Coty's beauty expertise and Swarovski's luxury positioning. The "Pop Luxury" positioning targets the increasingly important younger luxury consumer segment who seek experiential and expressive products.
The global presence of Swarovski's retail network provides a strong foundation for the beauty launch, particularly in key growth markets across EMEA, Americas and Asia. This multi-regional approach aligns with current market trends showing strong growth in luxury beauty across these regions. The timing of the 2026 launch also suggests careful consideration of post-pandemic luxury market recovery and consumer behavior shifts.
COTY AND SWAROVSKI SIGN LONG-TERM AGREEMENT FOR NEW ENTRY INTO BEAUTY MARKET ©Tom Steinlechner (left: Jean Holtzmann, Chief Brands Officer Prestige, Coty; right: Michele Molon, Chief Commercial Officer, Swarovski)
This agreement marks the beginning of a long-term partnership, rooted in a mutual focus on creativity and innovation. The collaboration comes as Coty continues to elevate and diversify its portfolio, continuously bringing new products, brands, and innovations to the forefront.
The new partnership also reinforces Coty’s reputation as the go-to partner for global brands looking to create or elevate their beauty portfolios.
Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners. The new partnership enables Swarovski to enhance its brand presence and visibility in the beauty market and diversify its product offerings. In addition, it will bring its unique essence of pop luxury and joyful extravagance to the beauty industry, creating luxurious products that celebrate individuality.
Jean Holtzmann, Coty Chief Brands Officer Prestige, said: “We are delighted to announce our new, long-term partnership with Swarovski to develop and bring to market exciting new fragrance and beauty ranges. Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the
Michele Molon, Swarovski Chief Commercial Officer, said: “Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories. This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colorful and joyfully extravagant – to the world of beauty and fragrances whilst leveraging Coty's extensive industry expertise. Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to the endless possibilities this partnership will bring.”
The first offering under this licensing agreement is anticipated to launch in 2026.
About Coty Inc.
Founded in
About Swarovski
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in
Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241204846459/en/
Coty Inc.
Antonia Werther, +31 621 394495
Antonia_werther@cotyinc.com
Investor Relations
Olga Levinzon, +1 212 389-7733
olga_levinzon@cotyinc.com
Swarovski
Sonja Zeehuisen
Corporate.communications@swarovski.com
Source: Coty
FAQ
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