Traeger Grills Unveils Its Fully Reimagined Timberline Grill – the Most Advanced Outdoor Cooking Solution Ever Developed

Rhea-AI Summary

Traeger, Inc. (NYSE: COOK) has unveiled its new Timberline grill, emphasizing consistency, convenience, and versatility. This advanced grill incorporates a smart combustion system for precision temperature control, along with features like a full-color touchscreen and WiFIRE technology for remote monitoring. Priced at $3,499 and $3,799, the Timberline and Timberline XL promise enhanced cooking capabilities and are set for release this spring. Traeger continues to lead the wood-pellet grill market with innovative cooking solutions.

Positive

• Introduction of the new Timberline grill enhances Traeger's product lineup.
• Innovative features like smart combustion system for precise temperature control.
• Convenient WiFIRE technology allows remote grilling management.
• Strong brand presence and established history of innovation in the wood-pellet grill market.

Negative

• Grill pricing at $3,499 and $3,799 may limit market penetration.
• Potential risks include reliance on maintaining product quality and addressing market competition.

Wood-Pellet Grill Innovators Fire Up Technology & Innovation with All-New Timberline and Timberline XL; Emphasizing Consistency, Convenience and Versatility

SALT LAKE CITY--(BUSINESS WIRE)-- Traeger, Inc. (“Traeger”) (NYSE: COOK), the innovators and category leaders in wood-pellet grills, have perfected the outdoor cooking experience with today’s launch of an all-new Timberline grill. The ultimate combination of consistency, convenience, and versatility, the new Traeger Timberline redefines what a grill can do, pushing the limits of cooking outdoors, all while bringing people together to create memorable meals.

(Photo: Business Wire)

Originally launched in 2017, the Traeger Timberline has a history of revolutionizing the grilling industry by pioneering a connected cooking platform with the introduction of WiFIRE® and an industry-first D2® Direct Drive motor for variable fan and auger control. Both technologies were rolled into Traeger’s introductory and mid-level grill models, Pro and Ironwood. With today’s launch, Traeger is introducing a new future of outdoor cooking, with more improvements and features that will be integrated into forthcoming grill models.

“Traeger has spent 35 years innovating and perfecting what it means to cook incredible meals outdoors, and the new Timberline has everything you need to do just that,” said Jeremy Andrus, CEO of Traeger Grills. “Our aim is to enhance the cooking experience with each grill launch, building innovation that eventually cascades into different makes, models, and price points across our lineup. We want everyone, everywhere to experience the Traeger difference, and we’re excited for what the future holds with this new technology launch.”

The all-new Timberline truly perfects the outdoor cooking experience through the following:

UNBEATABLE CONSISTENCY

• PERFECT RESULTS EVERY TIME– Traeger set the standard for precision temperature control and has taken it to an entirely new level of performance with its new smart combustion system. This system uses a series of smart sensors and cooking environment data to avoid flare-ups and provide an ultra-consistent cook for perfect results, every time.
• SET-IT-AND-FORGET-IT®– Dialing in your temperature is easier than ever before with a vibrant, full-color touchscreen display. The new Timberline controller opens more functionality with guided onboarding, monitoring temperature, and performing grill maintenance checks.
• ULTIMATE WOOD FIRED FLAVOR – Traeger’s patented DownDraft Exhaust envelopes food with wood-fired goodness and an improved Super Smoke Mode delivers even more smokey flavor when activated thanks to a new FreeFlow™ firepot capable of producing maximum smoke output.
• HOTTER MORE CONSISTENT TEMPERATURES – Full stainless-steel insulation delivers precision temperature regulation, no matter the weather. The new Timberline also features a redesigned heat delivery system thanks to radiant heat from a full stainless steel interior, resulting in hotter temperatures at the grates for improved searing capabilities.

NEXT-LEVEL CONVENIENCE

• NO HASSLE CLEANUP – A proprietary Traeger technology, the EZ-Clean™ Grease & Ash Keg system channels not only the grease, but also excess ash into one convenient, accessible unit for easy disposal.
• CONTROL YOUR GRILL FROM ANYWHERE– Grilling freedom is at your fingertips with the Traeger App featuring WiFIRE® Technology allowing consumers to control and monitor every aspect of the grill from anywhere. The new Timberline grill also features a more powerful 360 WIFI antenna than previous models for easier connection.
• NO STRINGS ATTACHED – The new Timberline is equipped with two Traeger x MEATER® Wireless Meat thermometers for precise monitoring of food temperature from literally anywhere utilizing WiFIRE technology via the Traeger App.

ULTIMATE VERSATILITY

• SEAR, SAUTÉ, SIMMER, AND FRY- A first-of-its kind in North America, Traeger’s outdoor-rated Induction Cooktop provides fast and efficient heating for grilling versatility when sautéing onions, simmering sauces, searing steaks, or frying hot wings.
• ENDLESSLY CUSTOMIZABLE – The patented Traeger P.A.L.™ Pop-And-Lock rail system provides endless possibilities to customize the Timberline with an entirely new set of accessories aimed at improving the cooking experience, all while ensuring cooks are seamless and efficient. ModiFIRE™ accessories allow customers to utilize a variety of cooking styles by easily swapping out the cooking surface of their grill.
• DREAM DECK READY– Consumers looking to outfit their patio with the ultimate backyard setup can now build the new Timberline grills into their pre-existing or newly fabricated spaces with ease.

The new Timberline and Timberline XL represent the pinnacle of Traeger’s premium product offering, coming in at $3,499 and $3,799. Both grills will be available later this spring at www.Traeger.com and key retailers across the US and Canada.

To learn more about Traeger Grills, please visit www.Traeger.com or follow them on YouTube, Facebook, Twitter and Instagram.

ABOUT TRAEGER GRILLS®

Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. Our grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with a wood-fired flavor that cannot be replicated with gas, charcoal, or electric grills. Grills are at the core of Traeger’s platform and are complemented by Traeger wood pellets, rubs, sauces, premium frozen meal kits and accessories.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding our product offerings, including the Timberline Grill, its pricing and its features. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, our history of operating losses; the sustainability of our growth rates; our ability to manage or future growth effectively; our growth depends in part on our continued penetration and expansion into additional markets; our dependence on maintaining and strengthening our grand to generate and maintain ongoing demand for our products; our ability to cost-effectively attract new customers or retain our existing customers; our failure to maintain product quality and product performance at an acceptable cost; product liability and warrant claims and product calls; the highly competitive market in which we operate; use of social media and community ambassadors may affect our reputation or subject us to fines or other penalties; any decline in sales of our grills would negatively affect our future revenue and results; any decline in demand from certain retailers; our ability to anticipate customer preferences; our ability to maximize short-term financial results; the market for wood pellet grills; the COVID-19 pandemic; and the other factors discussed under the caption "Risk Factors" in our periodic and current reports filed with the Securities and Exchange Commission from time to time, including our Annual Report on Form 10-K for the year ended December 31, 2021. Any such forward-looking statements represent management's estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220330005149/en/

MEDIA:

Traeger@thebrandamp.com

 

Source: Traeger, Inc.

FAQ

What are the main features of the new Traeger Timberline grill?

The Timberline grill features a smart combustion system for precise temperature control, WiFIRE technology for remote monitoring, and easy-to-use touchscreen controls.

What is the price of the new Timberline grill by Traeger?

The Timberline grill is priced at $3,499, while the Timberline XL is priced at $3,799.

When will the new Traeger Timberline grills be available?

The new Timberline grills are expected to be available later this spring.

How does the Timberline grill improve outdoor cooking?

The Timberline grill offers improved temperature consistency, enhanced wood-fired flavor, and additional cooking versatility as it can sear, sauté, and fry.

What innovations does the Timberline grill bring to Traeger's product line?

The Timberline introduces advanced technologies like a smart combustion system and a robust WiFIRE connectivity for remote operation.