TRAEGER GRILLS REIGNITES THE GRIDDLE CATEGORY FURTHER EXPANDING THE OUTDOOR COOKING EXPERIENCE BY LAUNCHING THE FLATROCK 2 ZONE
Traeger (NYSE: COOK) has announced the launch of its new Flatrock 2 Zone Griddle, expanding its griddle lineup with a more compact version of the award-winning Flatrock 3 Zone. The new model, priced at $699, features a two-zone cooking system and streamlined ignition process, designed for smaller spaces while maintaining high-end performance.
Key features include two distinct cooking zones for precise heat control, wind-blocking technology, U-shaped burners for consistent heat distribution, and an EZ-Clean™ grease management system. The griddle also comes with Pop-And-Lock™ accessory rail and folding side shelves for customizable cooking space.
This launch follows the successful introduction of the Flatrock 3 Zone, which established new standards in the griddle cookware category. The product will be available soon through Traeger.com and select retailers across the U.S. and Canada.
Traeger (NYSE: COOK) ha annunciato il lancio del suo nuovo Flatrock 2 Zone Griddle, ampliando la sua gamma di griglie con una versione più compatta del premiato Flatrock 3 Zone. Il nuovo modello, con un prezzo di $699, presenta un sistema di cottura a due zone e un processo di accensione semplificato, progettato per spazi più piccoli mantenendo elevate prestazioni.
Le caratteristiche principali includono due zone di cottura distinte per un controllo preciso del calore, tecnologia di blocco del vento, bruciatori a forma di U per una distribuzione uniforme del calore e un sistema di gestione dei grassi EZ-Clean™. La griglia è anche dotata di una guida per accessori Pop-And-Lock™ e ripiani laterali pieghevoli per uno spazio di cottura personalizzabile.
Questo lancio segue l'introduzione di successo del Flatrock 3 Zone, che ha stabilito nuovi standard nella categoria delle pentole da griglia. Il prodotto sarà disponibile a breve su Traeger.com e presso rivenditori selezionati negli Stati Uniti e in Canada.
Traeger (NYSE: COOK) ha anunciado el lanzamiento de su nuevo Flatrock 2 Zone Griddle, ampliando su línea de planchas con una versión más compacta de la premiada Flatrock 3 Zone. El nuevo modelo, con un precio de $699, cuenta con un sistema de cocción de dos zonas y un proceso de encendido simplificado, diseñado para espacios más pequeños mientras mantiene un alto rendimiento.
Las características clave incluyen dos zonas de cocción distintas para un control preciso del calor, tecnología de bloqueo del viento, quemadores en forma de U para una distribución uniforme del calor y un sistema de gestión de grasa EZ-Clean™. La plancha también viene con un riel de accesorios Pop-And-Lock™ y estantes laterales plegables para un espacio de cocción personalizable.
Este lanzamiento sigue a la exitosa introducción del Flatrock 3 Zone, que estableció nuevos estándares en la categoría de utensilios de cocina para planchas. El producto estará disponible pronto a través de Traeger.com y minoristas seleccionados en EE. UU. y Canadá.
Traeger (NYSE: COOK)는 새로운 Flatrock 2 Zone Griddle의 출시를 발표하며, 수상 경력이 있는 Flatrock 3 Zone의 보다 컴팩트한 버전으로 그리들 라인업을 확장했습니다. 새로운 모델은 $699의 가격으로, 두 개의 조리 구역과 간소화된 점화 프로세스를 특징으로 하며, 작은 공간에서도 고급 성능을 유지하도록 설계되었습니다.
주요 특징으로는 정밀한 열 조절을 위한 두 개의 구별된 조리 구역, 바람 차단 기술, 균일한 열 분포를 위한 U자형 버너, EZ-Clean™ 기름 관리 시스템이 있습니다. 그리들은 또한 개인화된 조리 공간을 위한 Pop-And-Lock™ 액세서리 레일과 접이식 측면 선반을 갖추고 있습니다.
이번 출시에는 Flatrock 3 Zone의 성공적인 도입이 뒤따르며, 이는 그리들 조리기구 카테고리에서 새로운 기준을 설정했습니다. 이 제품은 곧 Traeger.com과 미국 및 캐나다의 선택된 소매점을 통해 구매할 수 있습니다.
Traeger (NYSE: COOK) a annoncé le lancement de son nouveau Flatrock 2 Zone Griddle, élargissant sa gamme de griddles avec une version plus compacte du Flatrock 3 Zone primé. Le nouveau modèle, au prix de $699, présente un système de cuisson à deux zones et un processus d'allumage simplifié, conçu pour des espaces plus petits tout en maintenant des performances haut de gamme.
Les caractéristiques clés incluent deux zones de cuisson distinctes pour un contrôle précis de la chaleur, une technologie de blocage du vent, des brûleurs en U pour une distribution uniforme de la chaleur et un système de gestion des graisses EZ-Clean™. Le griddle est également équipé d'un rail d'accessoires Pop-And-Lock™ et de plateaux latéraux pliants pour un espace de cuisson personnalisable.
Ce lancement fait suite à l'introduction réussie du Flatrock 3 Zone, qui a établi de nouvelles normes dans la catégorie des ustensiles de cuisine à griller. Le produit sera bientôt disponible sur Traeger.com et chez des détaillants sélectionnés aux États-Unis et au Canada.
Traeger (NYSE: COOK) hat die Markteinführung seines neuen Flatrock 2 Zone Griddle angekündigt und erweitert damit sein Griddle-Sortiment um eine kompaktere Version des preisgekrönten Flatrock 3 Zone. Das neue Modell, das zu einem Preis von $699 angeboten wird, verfügt über ein Zwei-Zonen-Kochsystem und einen vereinfachten Zündprozess, der für kleinere Räume konzipiert wurde und dennoch eine hochwertige Leistung bietet.
Zu den wichtigsten Merkmalen gehören zwei separate Kochzonen für präzise Temperaturkontrolle, windabweisende Technologie, U-förmige Brenner für eine gleichmäßige Wärmeverteilung und ein EZ-Clean™-Fettmanagementsystem. Das Griddle ist außerdem mit einer Pop-And-Lock™-Zubehörschiene und klappbaren Seitentischen ausgestattet, um den Kochbereich anpassbar zu gestalten.
Diese Markteinführung folgt auf die erfolgreiche Einführung des Flatrock 3 Zone, das neue Maßstäbe in der Kategorie der Griddle-Kochgeräte gesetzt hat. Das Produkt wird bald über Traeger.com und ausgewählte Einzelhändler in den USA und Kanada erhältlich sein.
- Product line expansion with new compact griddle model
- Competitive pricing point at $699
- Builds on success of award-winning Flatrock 3 Zone model
- Space-efficient design targeting new market segment
- Reduced functionality compared to 3 Zone model (only two cooking zones)
- initial availability through select retailers
Insights
Traeger's launch of the Flatrock 2 Zone Griddle represents a strategic expansion of their product portfolio beyond their core wood-pellet grills. Following the successful reception of their award-winning Flatrock 3 Zone, this new $699 offering maintains premium features while delivering a more compact and accessible design - a calculated move to capture additional market segments.
The product positions Traeger to address different consumer needs with its space-saving design that targets urban dwellers and those with outdoor space. This diversification allows Traeger to extend their addressable market while leveraging existing manufacturing capabilities and brand equity.
The timing of this release ahead of the peak summer cooking season is particularly strategic, allowing Traeger to capitalize on seasonal demand patterns. The two-zone cooking system simplifies the user experience compared to the three-zone predecessor while maintaining premium positioning through features like wind-blocking technology and the EZ-Clean grease management system.
This product launch demonstrates Traeger's commitment to innovation beyond their original wood-pellet technology. By continuing to diversify their outdoor cooking solutions, Traeger is building resilience into their business model while creating new revenue streams that complement their core offerings.
Traeger's Flatrock 2 Zone Delivers High-End Performance in a Compact, Space-Saving Design Building Off the Award-Winning Innovation of the Flatrock 3 Zone
Traeger's initial entry into the griddle cookware category with the award-winning Flatrock 3 Zone sent shockwaves of excitement through the Traegerhood, setting a new standard and enabling customers to deliver next-level consistency with unmatched flavors. The Flatrock 2 Zone introduces a two-zone cooking system and streamlined ignition process for a more simple, efficient, and accessible cooking experience. Every part of the Flatrock Series of griddles creates an entirely new set of possibilities for all outdoor cooking, bringing fajitas, fried rice, smashed burgers, and epic breakfast feasts to your backyard gatherings.
"It was clear after launching our Flatrock 3 Zone that there is a unique hunger in the outdoor cooking space for the versatility that the griddle category provides," said Jeremy Andrus, Traeger Grills CEO. "As we continue evolving our product offerings, we knew we wanted to introduce that same game-changing innovation and best-in-class quality in a smaller footprint. With its streamlined design and two-zone temperature control, the Flatrock 2 Zone is the perfect outdoor cooking tool for those looking for a high-quality cooking experience without sacrificing space or quality."
Designed with versatility and the ideal cooking experience in mind, the Flatrock 2 Zone is engineered to deliver superior flavor and efficiency, making it an ideal solution for both everyday use and larger outdoor gatherings. The Flatrock 2 Zone is a valuable addition to any outdoor cooking environment and provides users with the following features and benefits.
- TWO DISTINCT COOKING ZONES – Two separate cooking zones provide precise heat control across the entire griddle surface, eliminating hot and cold spots to ensure a perfectly even cook every time—whether you're making a pancake and egg breakfast or cooking fajitas and smashburgers.
- WIND-BLOCKING TECHNOLOGY – Provides edge-to-edge heat coverage with an inlay design allowing users to cook on the entire griddle top without worry of burnout or flare ups.
- EVEN, EFFICIENT HEAT – U-shaped burners provide consistent heat across the griddle surface for reliable cooking performance every time.
- EZ-CLEAN™ GREASE MANAGEMENT – Grease and drippings are funneled into a large, easy-to-access container for hassle-free cleanup after a cook.
- SLIMMED-DOWN SIZE – A smaller form factor makes this grill ideal for tighter spaces, patios, or smaller households—while still delivering expansive space to cook up breakfast, lunch, or dinner.
- CUSTOMIZABLE COOKSPACE – The Pop-And-Lock™ (P.A.L) accessory rail and folding side shelves let you tailor your grill setup to your cooking style.
Available soon on Traeger.com and select retailers across the
ABOUT TRAEGER GRILLS®
Traeger Grills, headquartered in
View original content to download multimedia:https://www.prnewswire.com/news-releases/traeger-grills-reignites-the-griddle-category-further-expanding-the-outdoor-cooking-experience-by-launching-the-flatrock-2-zone-302419221.html
SOURCE Traeger Grills
FAQ
What is the price of Traeger's new Flatrock 2 Zone Griddle (COOK)?
How does the Flatrock 2 Zone differ from the Flatrock 3 Zone model?
What are the key features of Traeger's Flatrock 2 Zone Griddle?
What types of food can be cooked on the Traeger Flatrock 2 Zone Griddle?
