Traeger Announces Chief Financial Officer Transition

Rhea-AI Summary

Traeger (NYSE: COOK), the wood pellet grill leader, announced a planned CFO transition. Dominic Blosil, who served as CFO for 11 years, will step down after the Q1 10-Q filing while providing transition support through 2025. Joey Hord, currently Senior VP of Finance and Strategy, will assume the CFO role.

Hord brings 16 years of experience from Nike Inc., where he held various leadership positions including Senior Director of Global Business Planning and CFO roles for Nike Southern Cone and Brazil. He joined Traeger in 2021 and has been instrumental in strategic and financial planning.

CEO Jeremy Andrus praised Blosil's contributions, highlighting his role in the company's 2021 IPO and building infrastructure for future growth. The transition is presented as part of a planned succession strategy.

Positive

• Planned and orderly CFO succession with extended transition period through 2025
• New CFO brings strong corporate experience from Nike Inc.
• Maintaining continuity with internal promotion

Negative

• Loss of long-term CFO who led IPO and financial transformation
• Potential execution risk during leadership transition

SALT LAKE CITY--(BUSINESS WIRE)-- Traeger, Inc. (“Traeger”) (NYSE: COOK), creator and category leader of the wood pellet grill, today announced that Dominic Blosil, the Company’s Chief Financial Officer, has decided to transition out of his role. Mr. Blosil will continue to serve as CFO through the filing of the Company’s first-quarter 10-Q and will provide transition support through the end of 2025. As part of a planned succession, Joey Hord, Traeger’s Senior Vice President of Finance and Strategy, will assume the role of Chief Financial Officer and join the executive team.

“Dom has been an extraordinary partner since my first days at Traeger and a driving force behind the company’s transformation and growth over the last 11 years,” said Jeremy Andrus, CEO of Traeger. “His leadership extended across the organization and has been instrumental in shaping and executing our long-term vision. Dom played a pivotal role in leading the company through its IPO in 2021 and building the world-class team and infrastructure that position us for continued success. On behalf of the Board of Directors and the Executive Leadership Team, I want to thank him for his leadership, strategic vision, and many contributions.”

Andrus continued, “Joey has been an important leader on our finance team since joining Traeger in 2021, playing an integral role in driving our strategic and financial planning capabilities. His deep expertise and leadership make him well-prepared for this role, and we expect a seamless transition.”

Mr. Blosil commented, “It has been a privilege to work alongside Jeremy and the incredible Traeger team over the past 11 years, and I am extremely proud of all that we have accomplished together. Traeger is a truly special brand—built on a disruptive product platform and a high-performing culture.”

He continued, “Joey has been a key partner of mine and is a highly capable successor who brings strong strategic and financial expertise to the CFO role. I have full confidence in his ability to step into this position and help lead Traeger into its next chapter.”

Prior to Traeger, Mr. Hord spent 16 years at Nike Inc. in various leadership roles, including Senior Director of Global Business Planning, CFO of Nike Southern Cone, and CFO of Nike Brazil. Mr. Hord holds a B.A. in Accounting and Finance from the University of Portland and has completed an Executive Leadership program at Stanford University’s Graduate School of Business.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding Mr. Hord’s service as CFO and Traeger’s next chapter. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, our history of operating losses; our ability to manage or future growth effectively; our growth depending in part on our continued penetration and expansion into additional markets; our dependence on maintaining and strengthening our brand to generate and maintain ongoing demand for our products; our ability to cost-effectively attract new customers or retain our existing customers; our failure to maintain product quality and product performance at an acceptable cost; United States trade policies that restrict imports or increase import tariffs; product liability and warranty claims and product recalls; the highly competitive market in which we operate; use of social media and community ambassadors affecting our reputation or subjecting us to fines or other penalties; issues in relation to environmental, social and governance matters; any decline in demand from certain retailers; risks associated with our significant international operations; our reliance on limited number of third-party manufacturers; and the other factors discussed under the caption "Risk Factors" in our periodic and current reports filed with the Securities and Exchange Commission from time to time, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any such forward-looking statements represent management's estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250306581007/en/

Investors:

Nick Bacchus

Traeger, Inc.

investor@traeger.com

Media:

The Brand Amp

Traeger@thebrandamp.com

Source: Traeger, Inc.

FAQ

When will Traeger (COOK) CFO Dominic Blosil officially step down?

Blosil will continue as CFO through the filing of Q1 10-Q and provide transition support through 2025.

Who is replacing Dominic Blosil as Traeger's (COOK) new CFO?

Joey Hord, current Senior VP of Finance and Strategy, will assume the CFO role.

What is Joey Hord's background before joining Traeger (COOK)?

Hord spent 16 years at Nike Inc. in leadership roles, including Senior Director of Global Business Planning and CFO positions in Southern Cone and Brazil.

How long did Dominic Blosil serve as Traeger's (COOK) CFO?

Blosil served as CFO for 11 years, including leading the company through its IPO in 2021.