TRAEGER GRILLS EXPANDS THE OUTDOOR COOKING EXPERIENCE WITH LAUNCH OF THE FLATROCK GRILL

Rhea-AI Summary

Traeger, the leader in wood-pellet grills, announced the launch of the Flatrock Grill on February 22, 2023. This innovative product aims to redefine the griddle category with a focus on premium design and functionality. Priced at $899, it features advanced technologies like TruZone™ temperature control and FlameLock™ construction for efficient cooking. The grill offers versatile cooking options and aims to elevate the outdoor cooking experience. Traeger plans to enhance customer engagement by filling a market gap for premium flat-top grills, emphasizing a commitment to innovation and quality.

Positive

• Launch of the Flatrock Grill introduces advanced features enhancing outdoor cooking.
• Significant potential to capture market share in the growing griddle category.
• Innovative technology promises improved cooking efficiency and precision.

Negative

• None.

Wood-Pellet Grill Innovators Redefining The Griddle Category Through Enhanced Design & Features, Opening New Flavor Frontiers

SALT LAKE CITY, Feb. 22, 2023 /PRNewswire/ -- Traeger Inc. ("Traeger") (NYSE: COOK), the innovators and category leaders in wood-pellet grills, today announced a significant addition to their outdoor cooking experience with the launch of the Flatrock Grill. The Flatrock Grill sets the new standard in the exploding griddle cookware category, while enabling customers to explore an entirely new frontier of flavor through premium, innovative designs, and features.  

As the creator of the wood-pellet grill category, Traeger has become synonymous with game-changing, innovative technologies implemented within its grills to deliver unrivaled flavor and next-level consistency. The same painstaking process that allowed Traeger to significantly disrupt the gas grill market by offering customers a better experience through the use of wood pellets will be implemented into the world of griddles.    

"Speaking with our community, we noticed a gap in the marketplace for a premium flat-top grill that, just like our wood-pellet grills, ensures customers achieve incredible results, while creating life-long memories with friends and family," said Jeremy Andrus, CEO of Traeger Grills. "We are diving headfirst into a new category and feel we have the experience and expertise to turn the griddle-cooking world upside down. The Flatrock Grill opens up the Traegerhood to an entirely new menu of foods to complement the tried-and-true favorite dishes of the wood pellet grill."

This aspirational mindset and desire to innovate through technology is on full display within the Flatrock Grill, which features TruZone™ temperature control, FlameLock™ construction, the Pop and Lock (P.A.L) System, and EZ-Clean Keg. The versatility and thoughtful design of the Flatrock Grill allows customers to enhance everyday recipes by achieving deeper flavor and superior sizzle, while making cooking more fun.

The Flatrock Grill will open customers' eyes and tastebuds to a whole new world of griddling, searing, frying, steaming, sautéing, and more, while delivering on the innovation and premium quality Traeger has become known for over the past two decades. It will elevate the outdoor cooking experience and instantly become a powerhouse in the griddle category thanks to the following features:

• TEMPERATURE PRECISION – The TruZone™ temperature control features three distinct insulated cooking zones, separated by heat shields that go above and beyond to protect heat from bleeding from one zone to another, so you can cook at different temperatures ranging from 350 - 600°F simultaneously, and have everything prepared and timed to perfection.
• LOCKS IN HEAT, BLOCKS OUT WIND – The FlameLock™ construction is thoughtfully designed for fuel efficiency, which recesses the cooktop inside the cooking cavity – so you can get more burn for your buck.
• EVEN HEAT, EVERYWHERE – The U-shaped burners double the direct flame cooking surface and ensure even heat distribution across the entire cooktop, allowing customers to maximize the cook space.
• NO-HASSLE CLEAN UP – The EZ-Clean™ Keg makes cleaning the Flatrock Grill simpler than ever, grease and drippings collect in an extra-large and easily accessible place for no-hassle post-cook cleanup.
• NEVER RUN OUT OF FUEL UNEXPECTEDLY – The precise fuel gauge lets you know how much gas is in the tank at all times, so you never run out unexpectedly.
• MAKE IT YOURS – The Pop-And-Lock™ (P.A.L) accessory rail makes it easy to customize the cook space. The built-in side folding shelves offer extra space for prepping, plating, and more. The hinged lid helps protect the cooking surface when it's not in use, and it props behind the grill, acting as a backsplash, to protect the backyard kitchen from grease stains.

Priced at $899, The Flatrock Grill will be available at www.Traeger.com and key retailers across the US and Canada. To learn more about Traeger Grills, please visit www.Traeger.com or follow them on YouTube, Facebook, Twitter, and Instagram.

ABOUT TRAEGER GRILLS®
Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. After 35 years, Traeger entered the griddle category further establishing its leadership position in the outdoor cooking space by introducing innovative alternatives to griddle, sear, fry, steam, sauté and more, all in one place. The grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with flavor that cannot be replicated. Grills are at the core of Traeger's platform and are complemented by Traeger wood pellets, rubs, sauces, premium frozen meal kits and accessories.

MEDIA CONTACT:
Traeger@thebrandamp.com

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SOURCE Traeger Grills

FAQ

What is the Flatrock Grill from Traeger?

The Flatrock Grill is Traeger's latest outdoor cooking product, designed to redefine the griddle category with innovative features.

When was the Flatrock Grill launched?

The Flatrock Grill was launched on February 22, 2023.

How much does the Flatrock Grill cost?

The Flatrock Grill is priced at $899.

What innovative features does the Flatrock Grill offer?

The Flatrock Grill features TruZone™ temperature control, FlameLock™ construction, and an EZ-Clean Keg for hassle-free cleaning.

What market gap does the Flatrock Grill aim to fill?

The Flatrock Grill addresses a gap for premium flat-top grills, offering customers an improved cooking experience.