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Vita Coco is Treating Fans This Holiday Season with 12 Days of Treats-mas Giveaway

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The Vita Coco Company (NYSE: COCO) announces its 12 Days of Treats-mas Giveaway, offering luxury pink prizes and Vita Coco Treats™ this December. The promotion includes daily prizes ranging from $1,000 to $60,000, featuring premium items like travel kits, jewelry, purses, and tech gadgets, with a pink SUV as the grand prize. Running from December 1-12, the giveaway will be hosted on Instagram. In conjunction with Giving Tuesday on December 3, Vita Coco will match the total prize value with a donation to Food Bank NYC. The campaign promotes their new product line, Treats, a strawberries and creme coconut beverage available at Target nationwide and select Costco locations.

La Vita Coco Company (NYSE: COCO) annuncia il suo 12 Days of Treats-mas Giveaway, offrendo premi rosa di lusso e Vita Coco Treats™ quest dicembre. La promozione include premi giornalieri che variano da $1,000 a $60,000, con articoli di alta qualità come kit da viaggio, gioielli, borse e gadget tecnologici, con un SUV rosa come premio finale. Il giveaway si svolgerà dal 1 al 12 dicembre e sarà ospitato su Instagram. In occasione del Giving Tuesday del 3 dicembre, Vita Coco raddoppierà il valore totale dei premi con una donazione a Food Bank NYC. La campagna promuove la loro nuova linea di prodotti, Treats, una bevanda a base di cocco con fragole e panna disponibile presso Target in tutto il paese e in alcune località di Costco.

La Vita Coco Company (NYSE: COCO) anuncia su 12 Days of Treats-mas Giveaway, ofreciendo lujosos premios en rosa y Vita Coco Treats™ este diciembre. La promoción incluye premios diarios que van desde $1,000 hasta $60,000, presentando artículos premium como kits de viaje, joyería, bolsos y gadgets tecnológicos, con un SUV rosa como premio mayor. La rifa se llevará a cabo del 1 al 12 de diciembre y se alojará en Instagram. En conjunto con el Giving Tuesday el 3 de diciembre, Vita Coco igualará el valor total de los premios con una donación a Food Bank NYC. La campaña promueve su nueva línea de productos, Treats, una bebida de coco con fresas y crema disponible en Target a nivel nacional y en algunas ubicaciones de Costco.

비타 코코 컴퍼니 (NYSE: COCO)는 12 Days of Treats-mas Giveaway를 발표하며, 이번 12월에 고급스러운 핑크 색상의 상품과 Vita Coco Treats™를 제공합니다. 이 프로모션은 매일 $1,000에서 $60,000까지 다양한 상품을 제공하며, 여행 키트, 보석, 핸드백 및 기술 장치와 같은 프리미엄 품목이 포함되고, 최종 상품으로 핑크 SUV가 있습니다. 12월 1일부터 12일까지 진행되며, Instagram에서 진행됩니다. 12월 3일의 기부 화요일(Giving Tuesday)과 함께, Vita Coco는 총 상품 가치를 Food Bank NYC에 기부함으로써 두 배로 늘릴 예정입니다. 이번 캠페인은 그들의 새로운 제품 라인인 Treats를 홍보하며, 이 제품은 전국의 Target과 일부 Costco 지점에서 제공되는 딸기와 크림 코코넛 음료입니다.

La Vita Coco Company (NYSE: COCO) annonce son 12 Days of Treats-mas Giveaway, offrant des prix luxueux de couleur rose et des Vita Coco Treats™ ce décembre. La promotion comprend des prix quotidiens allant de $1,000 à $60,000, avec des articles premium tels que des kits de voyage, des bijoux, des sacs à main et des gadgets technologiques, avec un SUV rose comme prix principal. Se déroulant du 1er au 12 décembre, le giveaway sera organisé sur Instagram. En lien avec le Giving Tuesday du 3 décembre, Vita Coco égalera la valeur totale des prix par un don à Food Bank NYC. La campagne fait la promotion de leur nouvelle gamme de produits, Treats, une boisson à base de noix de coco, fraises et crème, disponible dans tous les magasins Target et certaines locations de Costco.

Die Vita Coco Company (NYSE: COCO) kündigt ihr 12 Days of Treats-mas Giveaway an und bietet im Dezember luxuriöse rosa Preise und Vita Coco Treats™ an. Die Aktion umfasst täglich Preise im Wert von $1,000 bis $60,000, darunter hochwertige Artikel wie Reisekits, Schmuck, Handtaschen und Technik Gadgets, mit einem rosa SUV als Hauptpreis. Die Verlosung findet vom 1. bis 12. Dezember auf Instagram statt. In Verbindung mit dem Giving Tuesday am 3. Dezember wird Vita Coco den Gesamtwert der Preise mit einer Spende an die Food Bank NYC verdoppeln. Die Kampagne fördert ihre neue Produktlinie, Treats, ein Erdbeer- und Creme-Kokosgetränk, das landesweit bei Target und an ausgewählten Costco-Standorten erhältlich ist.

Positive
  • Marketing campaign promotes new product line expansion into Target nationwide and select Costco locations
  • Company demonstrates financial ability to conduct large-scale promotion with prizes up to $60,000
  • Strategic charitable initiative matching prize values with Food Bank NYC donation enhances brand value
Negative
  • None.

Holiday giveaway to offer luxury pink prizes and Vita Coco Treats™

NEW YORK, Nov. 21, 2024 (GLOBE NEWSWIRE) -- The Vita Coco Coconut Company (NYSE: COCO) is making it easy for consumers to treat themselves this busy holiday season with its all-pink Treats-mas giveaway. This December, the leading coconut water brand is delivering 12 days of pink holiday surprises from premium brands fans know and love––including travel kits, jewelry, purses, tech and more—topped off with a 12-pack of Vita Coco Treats. One grand prize winner will take home the ultimate treat of the season: an all-pink SUV.

From December 1 through December 12, Vita Coco will surprise fans with a pink prize of the day posted to their Instagram. Prizes range from $1,000 to $60,000, bundled and themed by popular ways people treat themselves, with luxe items from high-end brands. In honor of Giving Tuesday on December 3, Vita Coco is matching the total dollar amount of the prizes from Treats-mas with a donation to Food Bank NYC.

“We all know the holidays can be stressful and it’s easy to forget to treat yourself to something special. That’s why we’re thrilled to be sharing 12 days of pink gifts paired with Vita Coco Treats to remind you to take a minute to do something for yourself,” said Jane Prior, Chief Marketing Officer of The Vita Coco Company. “Treats-mas has something for everyone – whether you have a new favorite bag or a few moments of ‘me-time’ on your list. We're also honored that we can pair this sweepstakes with a donation to Food Bank NYC to support families in need during the holiday season.”

Treats-mas follows the successful launch of Vita Coco’s new product line, Treats, a creamy, sweet pink strawberries and creme beverage that’s available at Target nationwide and select Costco locations. Treats combines the flavors of creamy coconut and sweet strawberries for a refreshingly delicious drink, primed to provide a little treat for anyone that needs one.

To enter to win the Treats-mas giveaway, follow Vita Coco on Instagram and tag a friend in the comments. New prizes will be revealed randomly throughout the 12-day giveaway on Instagram. One comment is considered one entry with unlimited entries each day. Entries close at midnight EST each day.

To learn more about Vita Coco, visit vitacoco.com. You can also connect with Vita Coco on X, Instagram and TikTok.

ABOUT THE VITA COCO COMPANY
The Vita Coco Company is a family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand Vita Coco, sustainably packaged water Ever & Ever, and protein-infused water PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company’s portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6881e304-8776-4ac2-b69f-c5cb30ed7234


FAQ

What is Vita Coco's (COCO) 12 Days of Treats-mas Giveaway prize value range?

The prizes in Vita Coco's Treats-mas Giveaway range from $1,000 to $60,000, including luxury pink items and a pink SUV as the grand prize.

Where can I buy Vita Coco (COCO) Treats product?

Vita Coco Treats, a strawberries and creme coconut beverage, is available at Target stores nationwide and select Costco locations.

How can I enter Vita Coco's (COCO) Treats-mas Giveaway in December 2024?

To enter, follow Vita Coco on Instagram and tag a friend in the comments. You can enter unlimited times each day, with entries closing at midnight EST daily.

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