Vita Coco Expands Line of Vita Coco Treats™ with Launch of New Orange & Creme Flavor
Vita Coco, the leading U.S. coconut water brand, has launched a new Orange & Creme flavor in its Vita Coco Treats™ line. This launch follows the successful introduction of Strawberries & Creme flavor last year.
The new coconutmilk-based beverage combines orange zest with vanilla notes, designed to evoke nostalgic childhood flavors while offering a modern, refreshing twist. According to Jane Prior, Chief Marketing Officer, the expansion responds to clear consumer demand for lighter sweet beverages following positive reception of the initial Treats launch.
The Orange & Creme flavor is now available nationwide through retailers, vitacoco.com, Amazon, and select e-commerce platforms, reinforcing the company's strategy to expand its coconut-based beverage portfolio amid growing consumer preference for healthier indulgences.
Vita Coco, il principale marchio di acqua di cocco negli Stati Uniti, ha lanciato un nuovo gusto Arancia & Crema nella sua linea Vita Coco Treats™. Questo lancio segue l'introduzione di successo del gusto Fragole & Crema dell'anno scorso.
La nuova bevanda a base di latte di cocco combina la scorza d'arancia con note di vaniglia, progettata per evocare i sapori nostalgici dell'infanzia, offrendo al contempo un tocco moderno e rinfrescante. Secondo Jane Prior, Chief Marketing Officer, l'espansione risponde a una chiara domanda dei consumatori per bevande dolci più leggere, a seguito della positiva accoglienza del lancio iniziale di Treats.
Il gusto Arancia & Crema è ora disponibile a livello nazionale attraverso i rivenditori, vitacoco.com, Amazon e selezionate piattaforme di e-commerce, rafforzando la strategia dell'azienda di espandere il suo portafoglio di bevande a base di cocco in un contesto di crescente preferenza dei consumatori per indulgenti più salutari.
Vita Coco, la marca líder de agua de coco en EE. UU., ha lanzado un nuevo sabor Naranja & Crema en su línea Vita Coco Treats™. Este lanzamiento sigue a la exitosa introducción del sabor Fresas & Crema el año pasado.
La nueva bebida a base de leche de coco combina la cáscara de naranja con notas de vainilla, diseñada para evocar sabores nostálgicos de la infancia mientras ofrece un giro moderno y refrescante. Según Jane Prior, Directora de Marketing, la expansión responde a una clara demanda de los consumidores por bebidas dulces más ligeras tras la positiva recepción del lanzamiento inicial de Treats.
El sabor Naranja & Crema ya está disponible a nivel nacional a través de minoristas, vitacoco.com, Amazon y plataformas de comercio electrónico seleccionadas, reforzando la estrategia de la empresa para expandir su cartera de bebidas a base de coco en medio de la creciente preferencia de los consumidores por indulgencias más saludables.
비타 코코, 미국의 대표적인 코코넛 워터 브랜드가 새로운 오렌지 & 크림 맛을 비타 코코 트리츠™ 라인에 출시했습니다. 이번 출시는 작년에 성공적으로 도입된 딸기 & 크림 맛에 이어 이루어졌습니다.
새로운 코코넛 밀크 기반 음료는 오렌지 제스트와 바닐라 노트를 결합하여, 향수를 불러일으키는 어린 시절의 맛을 떠올리게 하면서 현대적이고 상쾌한 변화를 제공합니다. 제인 프라이어 마케팅 총괄은 이 확장이 초기 트리츠 출시의 긍정적인 반응에 따라 소비자들이 보다 가벼운 단 음료를 요구하는 명확한 반응에 응답한 것이라고 전했습니다.
오렌지 & 크림 맛은 이제 전국적으로 소매점, vitacoco.com, 아마존 및 일부 전자상거래 플랫폼을 통해 제공되며, 건강한 즐거움에 대한 소비자 선호도가 높아지는 가운데 코코넛 기반 음료 포트폴리오를 확장하려는 회사의 전략을 강화하고 있습니다.
Vita Coco, la marque leader de l'eau de coco aux États-Unis, a lancé une nouvelle saveur Orange & Crème dans sa gamme Vita Coco Treats™. Ce lancement fait suite à l'introduction réussie de la saveur Fraises & Crème l'année dernière.
La nouvelle boisson à base de lait de coco combine le zeste d'orange avec des notes de vanille, conçue pour évoquer des saveurs nostalgiques de l'enfance tout en offrant une touche moderne et rafraîchissante. Selon Jane Prior, Directrice Marketing, cette expansion répond à une demande claire des consommateurs pour des boissons sucrées plus légères après l'accueil positif du lancement initial de Treats.
La saveur Orange & Crème est désormais disponible à l'échelle nationale via les détaillants, vitacoco.com, Amazon et certaines plateformes de commerce électronique, renforçant ainsi la stratégie de l'entreprise d'élargir son portefeuille de boissons à base de coco face à une préférence croissante des consommateurs pour des plaisirs plus sains.
Vita Coco, die führende Kokoswasser-Marke in den USA, hat einen neuen Geschmack Orange & Creme in ihrer Vita Coco Treats™-Linie eingeführt. Dieser Launch folgt auf die erfolgreiche Einführung des Geschmacks Erdbeeren & Creme im letzten Jahr.
Das neue Getränk auf Kokosmilchbasis kombiniert Orangenschale mit Vanillenoten, um nostalgische Kindheitserinnerungen zu wecken und gleichzeitig einen modernen, erfrischenden Twist zu bieten. Laut Jane Prior, Chief Marketing Officer, reagiert die Expansion auf die klare Nachfrage der Verbraucher nach leichteren süßen Getränken nach der positiven Resonanz auf den ursprünglichen Treats-Launch.
Der Geschmack Orange & Creme ist jetzt landesweit über Einzelhändler, vitacoco.com, Amazon und ausgewählte E-Commerce-Plattformen erhältlich und verstärkt die Strategie des Unternehmens, sein Portfolio an Kokosnussgetränken angesichts der wachsenden Verbraucherpräferenz für gesündere Genussmittel zu erweitern.
- Expansion of product line with new flavor launch
- Strong market position as leading coconut water brand in U.S.
- Successfully targeting growing consumer demand for healthier indulgences
- None.
New flavor joins the brand’s successful lineup of light yet indulgent treats that deliver a hint of nostalgia
NEW YORK, March 05, 2025 (GLOBE NEWSWIRE) -- Vita Coco, the leading coconut water brand in the U.S., is excited to introduce the latest addition to its lineup of Vita Coco Treats™: Orange & Creme. Following the success of its debut Strawberries & Creme flavor last year, the brand continues to innovate, bringing another nostalgic yet refreshingly modern treat to consumers.
Vita Coco Treats is known for its indulgent yet feel-good coconutmilk-based beverages, offering a sweet and creamy refreshment. The latest flavor pairs the bright zest of orange with smooth vanilla notes, evoking the nostalgic flavors of childhood favorites in a refreshing and satisfying way, making it the perfect little treat and pick-me-up.
“With the launch of Vita Coco Treats last year, we saw a clear demand for beverages in our portfolio that satisfy a craving for something sweet without feeling heavy,” said Jane Prior, Chief Marketing Officer of The Vita Coco Company. “After the incredible response to Strawberries & Creme, we wanted to provide consumers with another beloved flavor—one that brings a fresh twist to a timeless favorite. We’re so excited for everyone to try Orange & Creme!”
The launch of Orange & Creme reinforces Vita Coco’s commitment to expanding its coconut-based beverage offerings, giving consumers more ways to enjoy the natural benefits of coconut in a variety of delicious flavors. As consumer demand for healthier indulgences and nostalgic flavors continues to rise, Vita Coco is at the forefront of providing satisfying and refreshing beverage options that align with current consumer preferences.
Orange & Creme Vita Coco Treats is now available at retailers nationwide , as well as online at vitacoco.com, Amazon, and select e-commerce platforms. For additional information about Vita Coco, please visit vitacoco.com and follow the brand on Instagram, TikTok, X, and Facebook.
About The Vita Coco Company
The Vita Coco Company is a family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand Vita Coco, sustainably packaged water Ever & Ever, and protein-infused water PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company’s portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.
Press Contact
vitacoco@autumncommunications.com
Photos accompanying this announcement are available at:
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FAQ
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