Cineverse Switches on Frequency to Distribute its Top FAST Channels Worldwide
Rhea-AI Summary
Cineverse (NASDAQ:CNVS), a pioneer in the FAST industry, has partnered with Frequency to distribute its top FAST channels worldwide. This collaboration will enable Cineverse to deliver its extensive library of over 70,000 premium films, series, and podcasts to more than 25 platforms, reaching tens of millions of streaming viewers globally.
Cineverse will utilize Frequency's Studio platform for channel creation, playout, and distribution, enhancing content delivery methods and viewer engagement across its channels. The partnership also includes making Cineverse's Matchpoint advanced video-on-demand platform available across the Frequency network, offering reduced operational costs and extensive distribution to customers.
This strategic move positions Cineverse for significant growth in the streaming market, allowing for rapid channel deployment, worldwide distribution, and enhanced viewer monetization through advanced advertising technology.
Positive
- Partnership with Frequency expands distribution to over 25 platforms
- Access to tens of millions of streaming viewers worldwide
- Utilization of Frequency Studio platform for efficient channel management
- Potential for reduced operational costs and increased distribution
- Enhanced monetization opportunities through advanced advertising technology
Negative
- None.
Insights
This partnership marks a significant technological leap for Cineverse. By leveraging Frequency's cloud-based platform, Cineverse can streamline its content delivery process and expand its global reach. The integration of Frequency Studio's automation capabilities could lead to substantial cost savings and improved operational efficiency for Cineverse.
The collaboration also enables Cineverse to adapt quickly to market demands, potentially launching new channels faster and with less resource investment. This agility is important in the rapidly evolving streaming landscape. Moreover, the partnership's focus on enhancing advertising technology suggests a strategic move towards more sophisticated, targeted ad delivery, which could significantly boost revenue streams for Cineverse.
This move by Cineverse aligns with the growing trend in the streaming industry towards FAST (Free Ad-Supported Streaming TV) channels. With over 70,000 premium content items in its library, Cineverse is well-positioned to capitalize on this market shift. The partnership with Frequency could potentially increase Cineverse's market share by expanding its reach to over 25 platforms.
Investors should note that this strategy could lead to increased ad revenue and wider audience engagement. However, it's important to monitor how effectively Cineverse can monetize its expanded reach and whether this translates into tangible financial growth. The success of this partnership could significantly impact Cineverse's position in the competitive streaming market.
Cineverse, which owns and operates a wide range of premium FAST brands including AsianCrush, The Dove Channel, Midnight Pulp, RetroCrush, Comedy Dynamics, the Yu-Gi-Oh! Channel and the soon to launch GoPro Channel, is now utilizing the award-winning Frequency Studio platform for channel creation, playout and distribution. This move enables Cineverse to efficiently deliver its extensive library of over 70,000 premium films, series, and podcasts to tens of millions of streaming viewers worldwide.
Frequency is also partnering with Cineverse to make its Matchpoint advanced video-on-demand platform available across the Frequency network. Customers will benefit from the reduced operational costs, extensive distribution and additional value offered by this industry-leading platform.
"FAST channels offer a great opportunity to boost the reach of our diverse library of premium content," said Cineverse Chief Technology and Chief Operating Officer Tony Huidor. "Delivering exceptional viewing experiences to streaming viewers is essential, and Frequency is an ideal partner. This partnership positions to support our growth as our audiences and brand partnerships continue to expand."
Frequency Studio is a cloud-based platform that enables the launch of channels with the industry's leading automation capabilities, significantly reducing the resources and time required for channel creation and management. This empowers Cineverse to manage and distribute its extensive content library across multiple platforms seamlessly, ensuring a high-quality viewing experience for their audiences.
"As the lines between traditional TV and streaming become increasingly blurred, Cineverse is leading the way in driving its linear business through unique streaming television channel programming," said Blair Harrison, founder and CEO of Frequency. "Frequency is delighted to be in business with Cineverse, powering this next phase of rapid growth for the company."
The collaboration between Cineverse and Frequency amplifies the advantages for content rights-holders and operators of FAST streaming services, with key benefits such as:
- Rapid channel deployment and worldwide distribution
- Monetization of existing assets in the streaming television ecosystem
- Enhanced viewer monetization through powerful and flexible advertising technology
About Frequency
Frequency brings a fresh approach to creating, managing, and distributing streaming TV channels with the only 'pure play' SaaS platform in the industry, delivering advanced automation, greater efficiencies, and the lowest total cost of ownership.
With a proven track record of rapid deployment, an extensive global distribution network, and an unwavering commitment to customer satisfaction, Frequency provides solutions and expertise to content owners, channel providers, and platform operators to help them channel their television business in a super simple way.
Leading media companies, broadcasters and studios - including Amazon Studios / MGM, Hearst Television, Sinclair Broadcast Group, Red Bull Media House, BBC Studios and Sony Pictures Entertainment - rely on Frequency to channel their content, and reach viewers on over 150 platforms globally.
www.frequency.com
frequency@platformcomms.com
About Cineverse
Cineverse's advanced, proprietary technology drives the distribution of over 71,000 premium films, series, and podcasts to more than 82 million unique viewers monthly. From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving their own network of fan channels, Cineverse (NASDAQ: CNVS) is powering the future of Entertainment. For more information, please visit cineverse.com
CONTACTS:
For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors, Julie Milstead
investorrelations@cineverse.com
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SOURCE Cineverse Corp.
FAQ
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