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Overview of CNH Industrial N.V. (CNHI)
CNH Industrial N.V. is a globally recognized leader in the capital goods sector, operating a diverse portfolio of brands that deliver innovative solutions in agriculture, construction, commercial vehicles, and powertrain systems. Headquartered in the Netherlands, the company leverages its extensive industrial experience, advanced technology, and global footprint to address the evolving needs of its customers across over 180 countries. With a legacy spanning more than 180 years, CNH Industrial is at the forefront of driving productivity, sustainability, and connectivity in its markets.
Core Business Segments
CNH Industrial operates through three primary business segments:
- Agriculture: Represented by brands such as Case IH, New Holland Agriculture, and Steyr, this segment focuses on tractors, combine harvesters, and precision farming technologies. CNH leverages cutting-edge automation and AI-driven tools to enhance productivity and sustainability in farming operations.
- Construction: Through Case and New Holland Construction, the company offers a comprehensive range of earthmoving equipment, including excavators, loaders, and backhoes, catering to diverse construction needs worldwide.
- Powertrain and Specialty Vehicles: FPT Industrial provides advanced engines, transmissions, and powertrain systems, while Iveco and its sub-brands address commercial transportation, firefighting, and defense needs.
Global Presence and Brand Ecosystem
CNH Industrial’s brand ecosystem is a key differentiator, with each brand excelling in its respective market:
- Case IH and New Holland Agriculture: Leaders in agricultural machinery, offering innovative solutions for precision farming and sustainable practices.
- Case and New Holland Construction: Renowned for durable and efficient construction equipment.
- Iveco: A trusted name in commercial vehicles, buses, and specialty vehicles.
- FPT Industrial: A powerhouse in powertrain systems, known for its efficiency and sustainability.
- Magirus and Iveco Defence Vehicles: Specialized in firefighting and defense equipment.
This diverse portfolio enables CNH to address a wide range of industrial challenges while maintaining a competitive edge in multiple market segments.
Innovation and Sustainability
CNH Industrial is committed to advancing sustainable and smart technologies. The company invests heavily in precision agriculture, automation, and Industry 4.0 solutions to enhance operational efficiency and environmental stewardship. Initiatives like biomethane-powered tractors and autonomous robots in manufacturing exemplify its dedication to reducing carbon footprints and promoting resource efficiency.
CNH also aligns its corporate social responsibility (CSR) efforts with the United Nations Sustainable Development Goals (SDGs), supporting projects that foster economic growth, social inclusion, and environmental sustainability in vulnerable communities worldwide.
Competitive Landscape
In the competitive capital goods sector, CNH Industrial faces strong competition from companies like Deere & Company, Caterpillar, and AGCO. Its differentiation lies in its global reach, diverse brand portfolio, and focus on integrating cutting-edge technologies into its products and services. By addressing industry challenges such as climate change, labor shortages, and resource efficiency, CNH positions itself as a forward-thinking leader in its field.
Conclusion
CNH Industrial N.V. is a cornerstone of the capital goods industry, combining innovation, sustainability, and a customer-centric approach to deliver value across agriculture, construction, and powertrain markets. Its commitment to technological advancement and environmental responsibility ensures its relevance in a rapidly changing global landscape. As a trusted partner to farmers, builders, and industrial operators worldwide, CNH continues to shape the future of its industries with resilience and vision.
New Holland Construction, a CNH brand, is contributing to Denmark's carbon reduction goals through its electric mini excavators at Roskilde Technical School. The country aims to reduce greenhouse gases by 70% by 2030 and achieve climate neutrality by 2050. The school's program director, Claus Egede Cornelius, highlights their commitment to sustainability using zero-emission equipment. The school utilizes two New Holland Construction electric mini excavators for student training in landscaping and construction projects. These machines offer advantages including zero tailpipe emissions, low noise levels, compact size for indoor use, responsive controls, and efficient battery performance.
CNH's New Holland Construction is contributing to Denmark's carbon emission reduction goals through its electric mini excavators at Roskilde Technical School. The school, aiming to be a sustainability leader, uses two electric mini excavators for student training in landscaping and construction projects. These machines offer zero tailpipe emissions, low noise operation, and indoor usability due to their compact size. Denmark targets a 70% reduction in greenhouse gases by 2030 and aims to be climate-neutral by 2050.
New Holland, a CNH brand, celebrated Rural Women's Day in Córdoba with its 'Women in Campaign' program, gathering over 50 women from various agricultural sectors. The event, held at Santa Julia Establishment of the Catholic University of Cordoba, featured discussions on livestock experience and agricultural initiatives. Banco Santander professionals provided talks on emotional intelligence, personal finance, and agricultural technology. Participants conducted dynamic tests with New Holland tractors and engaged in networking opportunities. The program aims to reach women across all ages and geographical areas in Argentina, promoting empowerment and innovation in rural communities.
CNH Industrial reported a challenging Q3 2024 with consolidated revenue declining 22% to $4.65 billion due to lower industry demand. Net income decreased to $310 million with diluted EPS of $0.24, compared to $540 million and $0.40 EPS in Q3 2023. The company lowered its full-year 2024 guidance, citing weak end markets and elevated channel inventory levels. Agriculture segment net sales decreased 24% to $3.31 billion, while Construction segment net sales fell 28% to $687 million. The company now expects Agriculture segment net sales to decline 22-23% year-over-year and adjusted diluted EPS between $1.05 to $1.15.
Case IH, a CNH brand, highlights its commitment to promoting women's leadership in agriculture through the story of Romina Bruno, a business administrator managing a family farm in Córdoba. With 20 years of experience, Bruno oversees administration, strategy, and operations, utilizing Case IH equipment including a Puma 150 tractor and an Axial-Flow 5130 combine. The farm focuses on livestock and agriculture, implementing direct seeding with crop rotations. Bruno emphasizes the progress in women's visibility in agricultural leadership roles and encourages aspiring rural women to pursue their goals through training and commitment.
CNH brands Case IH and STEYR have secured prestigious 2025 EIMA Tractor of the Year awards. The Case IH Quadtrac 715 won in the HighPower category for models over 300 horsepower, featuring an FPT Cursor 16 TST twin-stage-turbo engine. The STEYR Plus claimed victory in the Utility category, with its 4120 Plus 70-150 horsepower model featuring a four-cylinder FPT Stage V 3.6-liter engine and S-Control 2 24F/24R powershuttle transmission. The awards were judged by European farm machinery journalists at the International Exhibition of Agricultural and Gardening Machinery (EIMA) in Bologna, Italy.
New Holland, a CNH brand, has secured the Agroleite Trophy for the 15th time in its history. The award, nicknamed the 'Oscars of milk,' recognizes excellence in the milk production chain since 2002. The company won in the Machinery and Equipment category through public internet voting, acknowledging their innovative technologies and solutions for dairy farming productivity and sustainability.
Márcio Contreras, New Holland's Commercial Marketing Director for Latin America, expressed gratitude for the recognition and highlighted their commitment to serving all customer profiles. The company's portfolio includes advanced technology solutions such as foragers, balers, disc cutter mowers, spreaders, and rakes, designed to enhance cattle breeders' business profitability.
STEYR, a CNH brand, has been awarded the BIG SEE Product Design Award in Slovenia for its Plus 80-117hp tractors. The Plus series, launched within the past year, features new styling by David Wilkie's team and includes five models with FPT Stage V emissions-compliant engines. The tractors offer innovative features including high-performance lighting and advanced precision farming technology such as S-Guide steering automation and S-Fleet telematics.
The award recognizes STEYR's commitment to combining style with sustainability and productivity. The Plus range, which replaces the Kompakt series, aims to maximize efficiency while minimizing environmental impact in one of STEYR's key markets.
New Holland Construction, a CNH brand, has launched the E90D midi excavator, featuring a class-leading 73-horsepower engine. The new model combines power with efficiency, consuming only 2.5 gallons of fuel per hour while delivering 42 gallons per minute auxiliary hydraulic flow. Dan Kakareka, product manager for New Holland Construction North America, emphasizes the machine's versatility, customization options, and safety features, positioning it as a comprehensive solution for various job site applications.
New Holland, a CNH brand, has won the 2024 ABX (Automotive Business) Award in the "Collaborative Innovation" category for its Accessible TL5, the world's first accessible tractor. The award recognizes projects with high potential for positive impact and innovative proposals that deliver new value to the automotive industry, mobility, and society.
Eduardo Kerbauy, vice president of New Holland for Latin America, expressed pride in receiving the award, highlighting the tractor's role in enabling people with reduced mobility in the lower limbs to perform agricultural activities independently. The development of the Accessible TL5 involved input from a New Holland customer who uses a wheelchair, addressing a real need among farmers.
This achievement underscores New Holland's commitment to improving customer experience and promoting inclusion in the agricultural sector.