New Holland Is Winner of the 2024 ABX Award
New Holland, a CNH brand, has won the 2024 ABX (Automotive Business) Award in the "Collaborative Innovation" category for its Accessible TL5, the world's first accessible tractor. The award recognizes projects with high potential for positive impact and innovative proposals that deliver new value to the automotive industry, mobility, and society.
Eduardo Kerbauy, vice president of New Holland for Latin America, expressed pride in receiving the award, highlighting the tractor's role in enabling people with reduced mobility in the lower limbs to perform agricultural activities independently. The development of the Accessible TL5 involved input from a New Holland customer who uses a wheelchair, addressing a real need among farmers.
This achievement underscores New Holland's commitment to improving customer experience and promoting inclusion in the agricultural sector.
New Holland, un marchio di CNH, ha vinto il premio ABX 2024 (Automotive Business) nella categoria "Innovazione Collaborativa" per il suo TL5 Accessibile, il primo trattore accessibile al mondo. Il premio riconosce progetti con un alto potenziale di impatto positivo e proposte innovative che offrono nuovo valore all'industria automobilistica, alla mobilità e alla società.
Eduardo Kerbauy, vicepresidente di New Holland per l'America Latina, ha espresso orgoglio per il riconoscimento ricevuto, sottolineando il ruolo del trattore nel consentire alle persone con mobilità ridotta negli arti inferiori di svolgere in modo indipendente attività agricole. Lo sviluppo del TL5 Accessibile ha coinvolto il contributo di un cliente di New Holland che utilizza una sedia a rotelle, rispondendo a un'esigenza reale tra gli agricoltori.
Questo traguardo sottolinea l'impegno di New Holland nel migliorare l'esperienza del cliente e promuovere l'inclusione nel settore agricolo.
New Holland, una marca de CNH, ha ganado el premio ABX 2024 (Automotive Business) en la categoría "Innovación Colaborativa" por su TL5 Accesible, el primer tractor accesible del mundo. El premio reconoce proyectos con alto potencial de impacto positivo y propuestas innovadoras que aportan nuevo valor a la industria automotriz, la movilidad y la sociedad.
Eduardo Kerbauy, vicepresidente de New Holland para América Latina, expresó su orgullo por recibir el premio, destacando el papel del tractor en habilitar a personas con movilidad reducida en las extremidades inferiores para realizar actividades agrícolas de forma independiente. El desarrollo del TL5 Accesible involucró la aportación de un cliente de New Holland que utiliza una silla de ruedas, atendiendo una necesidad real entre los agricultores.
Este logro subraya el compromiso de New Holland de mejorar la experiencia del cliente y promover la inclusión en el sector agrícola.
뉴 홀랜드(CNH 브랜드)는 세계 최초의 접근 가능한 트랙터인 접근 가능한 TL5로 "협력 혁신" 부문에서 2024 ABX(자동차 비즈니스) 상을 수상했습니다. 이 상은 자동차 산업, 이동성 및 사회에 새로운 가치를 제공하는 긍정적인 영향을 미칠 가능성이 높은 프로젝트와 혁신적인 제안을 인정합니다.
라틴 아메리카의 뉴 홀랜드 부사장 에두아르도 케르바유는 이 상을 받은 것에 대한 자부심을 표현하며, 이 트랙터가 하체의 이동성이 제한된 사람들이 독립적으로 농업 활동을 수행할 수 있도록 하는 역할을 강조했습니다. 접근 가능한 TL5의 개발은 휠체어를 사용하는 뉴 홀랜드 고객의 의견을 반영하여 농부들 사이에서의 실제 필요를 다루었습니다.
이 성과는 고객 경험을 향상시키는 것과 농업 분야의 포용성을 촉진하려는 뉴 홀랜드의 의지를 강조합니다.
New Holland, une marque de CNH, a remporté le prix ABX 2024 (Automotive Business) dans la catégorie "Innovation Collaborative" pour son TL5 Accessible, le premier tracteur accessible au monde. Ce prix reconnaît les projets ayant un fort potentiel d'impact positif et des propositions innovantes qui apportent une nouvelle valeur à l'industrie automobile, à la mobilité et à la société.
Eduardo Kerbauy, vice-président de New Holland pour l'Amérique Latine, a exprimé sa fierté d'avoir reçu ce prix, soulignant le rôle du tracteur dans permettre aux personnes à mobilité réduite dans les membres inférieurs d'effectuer des activités agricoles de manière autonome. Le développement du TL5 Accessible a impliqué la contribution d'un client de New Holland utilisant un fauteuil roulant, répondant à un besoin réel parmi les agriculteurs.
Cette réalisation souligne l'engagement de New Holland à améliorer l'expérience client et à promouvoir l'inclusion dans le secteur agricole.
New Holland, eine Marke von CNH, wurde mit dem ABX 2024 (Automotive Business) Preis in der Kategorie "Kollaborative Innovation" für seinen Accessible TL5, dem weltweit ersten barrierefreien Traktor, ausgezeichnet. Der Preis erkennt Projekte mit hohem Potenzial für positive Auswirkungen und innovative Vorschläge an, die neue Werte für die Automobilindustrie, Mobilität und die Gesellschaft schaffen.
Eduardo Kerbauy, Vizepräsident von New Holland für Lateinamerika, äußerte seinen Stolz über die Auszeichnung und hob die Rolle des Traktors hervor, Menschen mit eingeschränkter Mobilität in den unteren Gliedmaßen zu ermöglichen, landwirtschaftliche Tätigkeiten eigenständig durchzuführen. Die Entwicklung des Accessible TL5 umfasste die Beiträge eines New Holland-Kunden, der auf einen Rollstuhl angewiesen ist, und geht auf ein tatsächliches Bedürfnis der Landwirte ein.
Dieser Erfolg unterstreicht New Hollands Engagement für die Verbesserung der Kundenerfahrung und die Förderung von Inklusion im Agrarsektor.
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NORTHAMPTON, MA / ACCESSWIRE / October 22, 2024 / New Holland, a brand of CNH, was the big winner of the ABX (Automotive Business) Award 2024 in the "Collaborative Innovation" category with the Accessible TL5, the world's first accessible tractor.
The award highlighted projects with high potential for positive impact, with an innovative proposal and capable of delivering new value to the automotive industry, mobility and society.
"It is with great honor and pride that we receive this award. People with reduced mobility in the lower limbs, including those who live and work in the countryside, want to have autonomy to be able to carry out their activities on their own. And the Accessible TL5 meets the main premise of inclusion, which is to enable people to exercise their numerous skills and abilities, eliminating barriers that today make it impossible for many farmers to access the operating station of a machine", says Eduardo Kerbauy, vice president of New Holland for Latin America.
As a brand that cares about improving the customer experience, this accessible tractor arose from the real need of many farmers. The development of the Accessible TL5 even had the participation of a New Holland customer, who is a wheelchair user.
Read more here at: New Holland is winner of the 2024 ABX Award (cnh.com)
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SOURCE: CNH
View the original press release on accesswire.com
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